Cannabis Mapping Report 2: Get to know the ecosystem of cannabis producers

The “Cannabis Mapping Report 2” is an essential publication that illustrates the growing importance of cannabis in the medicinal and industrial spheres, both in Brazil and globally. This second edition, a response to the positive reception of the first, not only deepens existing knowledge, but also brings new perspectives and up-to-date data, crucial for anyone seeking to understand current and future trends in the cannabis industry.



Material content


The e-book’s introduction provides an overview of the relevance of cannabis and defines the scope of the report. This section sets the tone for the detailed analysis that follows, highlighting the growing importance of the plant in various spheres.

Mapped crops

This chapter presents a detailed study of cannabis crops, with a special focus on medicinal and industrial applications. The data collected offers valuable insights into cultivation methods, regional variations and the economic and ecological implications.

Hemp in the Industrial Context

The hemp market, with its vast industrial applications, is explored in this chapter. The analysis covers the global growth of the sector, highlighting the innovations and challenges faced, particularly in the Brazilian context.

Medicinal Cannabis Market

This chapter provides a comprehensive overview of the medical cannabis market, highlighting North America’s leadership and comparing it with the situation in Brazil. The analysis includes trends, regulations and the market’s growth potential.

Kanna and Products

Kanna and its initiatives are detailed in this chapter, including the role of the KNN token and the certification protocol. This section highlights Kanna’s commitment to sustainability and transparency in the cannabis industry.

How to Access the Cannabis Mapping Report

The “Cannabis Mapping Report 2” is a source of knowledge for anyone interested in the future of cannabis. It’s a must-read to understand not only the current state, but also the possible future directions of the industry. Download the e-book now to stay informed and ahead of the curve in discussions about this dynamic and rapidly evolving sector.


This e-book represents an important step in the dissemination of reliable and detailed information about the cannabis industry. Through it, Kanna reaffirms its commitment to supporting sustainability, innovation and transparency in the cannabis sector. We encourage everyone to delve into this rich content, which serves as a valuable resource for producers, investors, researchers and industry enthusiasts.

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Fundamental Analysis in Cryptocurrencies: A Guide for Investors

In the dynamic ecosystem of cryptocurrencies, fundamental analysis has emerged as an indispensable tool for assessing the intrinsic value and long-term stability of these digital assets. Unlike traditional stocks, which depend on balance sheets and financial statements, cryptocurrencies require a different set of criteria for analysis. This detailed guide provides a comprehensive overview of the various aspects involved in the fundamental analysis of cryptoassets, offering valuable insights for investors and industry enthusiasts.

Why is Fundamental Analysis Crucial in Cryptocurrencies?

Unlike the stock market, the world of cryptocurrencies is still relatively new and highly volatile. Investors looking to assess the true value and long-term potential of a digital asset cannot rely exclusively on technical analysis and market trends. Fundamental analysis provides a deeper understanding of the intrinsic value of a cryptocurrency by considering a series of qualitative and quantitative factors.

Understanding the Cryptocurrency Project

Purpose and Vision

The first step in any fundamental analysis is to understand the purpose and vision behind the cryptocurrency. This involves a detailed investigation of the whitepaper, a document that presents the problem the cryptocurrency aims to solve, the underlying technology (such as blockchain, consensus protocols and cryptographic algorithms), and the potential use cases. This step is crucial to assessing whether the cryptocurrency has a legitimate purpose and significant growth potential.

Importance of the Whitepaper

A well-designed and detailed whitepaper is indicative of a serious and well-planned project. It should provide clear information about the project’s vision, the challenges it intends to overcome, and how it plans to do so. A vague or overly technical whitepaper, on the other hand, can be a warning sign.

Technology and Innovation

Assessing the technology behind a cryptocurrency is essential. This includes understanding how the blockchain works, what consensus protocols are used, and the effectiveness of encryption algorithms. Technological innovation can be a great differentiator, especially in a market saturated with similar cryptocurrencies.

Development Team Analysis

Competence and experience

The credibility and experience of the development team are critical components in evaluating a cryptocurrency. Investigating the background and experience of team members, as well as the involvement of notable advisors, can provide valuable insights into the project’s ability to achieve its objectives.

Track Record and Transparency

A proven track record of delivering successful projects is a good indicator of a cryptocurrency’s potential for success. In addition, the team’s transparency regarding development and updates is a sign of trust and credibility.

Market Analysis

Competition and Positioning

Understanding the positioning of a cryptocurrency on the market is crucial. This involves analyzing the competition, identifying innovations and differentials, and evaluating adoption and partnerships. A project that offers unique solutions or a significant improvement on existing cryptocurrencies has a greater potential for success.

Market Size and Potential Demand

Assessing the size of the target market and the potential demand for the token is fundamental. A large market with growing demand indicates significant growth potential for cryptocurrency.

Business Model Analysis

A solid and viable business model is indicative of a well-planned project. This involves understanding how the cryptocurrency generates value, its sources of revenue, and its distribution model. Cryptocurrencies with innovative and sustainable business models are more likely to be successful in the long term.

Economic Analysis


Tokenomics refers to the underlying economy of a cryptocurrency. This includes the total and circulating supply, inflation and deflation mechanisms, and the token distribution structure. Understanding tokenomics is crucial to assessing the sustainability and long-term appreciation potential of cryptocurrency.

Supply and Demand

The relationship between supply and demand is one of the main factors that determine the value of a cryptocurrency. A limited supply with a growing demand can lead to a price increase, while an oversupply can result in devaluation.

Liquidity and Trading Volume

Liquidity and trading volume are important indicators of the health and interest of the market in a cryptocurrency. High trading volumes and adequate liquidity on exchanges are positive signs, indicating strong interest in and use of cryptocurrency.

Security and Audits

The importance of security

Security is one of the most critical aspects when evaluating a cryptocurrency. This involves analyzing the security audits carried out on smart contracts and assessing the history of vulnerabilities and attacks on the network.

Audits and Reliability

Cryptocurrencies that have undergone rigorous security audits and have a clean record of vulnerabilities offer greater confidence to investors. Audits carried out by reputable bodies and the team’s response to possible security problems are important factors to consider.


Governance Mechanisms

Understanding the governance mechanisms of a cryptocurrency is essential to assessing how decisions are made within the ecosystem. Projects with transparent and democratic governance mechanisms are generally viewed with more confidence by investors.

Transparency and Community Participation

Transparency from the development team regarding updates, fund management and strategic decisions is crucial. Projects that encourage active community participation in governance tend to have greater investor engagement and trust.

Legal and regulatory aspects

Regulatory Compliance

Compliance with regulations in force in different jurisdictions is an important aspect to consider. Projects that comply with laws and regulations have fewer legal risks and are more attractive to cautious investors.

Legal Risks and Changes in Legislation

It is important to be aware of legal risks that could affect the project, such as changes in legislation or lawsuits. Projects that adapt quickly to regulatory changes have a greater chance of survival in the long term.

Market and Community Sentiment

Community Engagement and Growth

The strength and engagement of the community is vital for the growth and appreciation of a cryptocurrency. An active and growing community, including developers and users, is a good indication of the project’s potential for success.

Sentiment Analysis

Sentiment analysis tools can be used to understand market perceptions. Monitoring news, recent developments and general opinion on the project can provide valuable insights into the health and growth potential of the cryptocurrency.

Long-term vision and roadmap

Potential for Adoption and Integration

Evaluating the development plan contained in the cryptocurrency roadmap is crucial. Considerations about the likelihood of mass adoption and integration into existing systems are important to understand the future viability of the project.

Updates and future projects

Projects that have a clear roadmap, with regular updates and well-defined future projects, demonstrate a commitment to the future.

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KNN token x-ray

Operating in the segment of regenerative agriculture and sustainable cultivation through cannabis, the Kanna Coin (KNN) utility token brings exclusive benefits to its holders in its decentralized application. The Kanna ecosystem makes it possible to monitor and evaluate partner crops, prioritizing practices from the environmental, social and governance (ESG) agenda.

The KNN token is the means to interact with these exclusive benefits and opportunities. Want to know more about Kanna Coin (KNN)? Read on for a complete x-ray of the token.

What is Kanna’s mission?

Kanna is a community that encourages sustainable practices and regenerative agriculture through a platform that audits the cannabis production chain.

The company supports initiatives in the cannabis segment, since the plant has a high potential for improving soils and removing CO2 from the atmosphere, creating products that raise awareness among growers and interested people about the benefits the species can bring to society.

Community members use KNN tokens to act in the process of validating the information provided by cannabis growers, the result being a certificate that confers reliability and transparency on growers’ activities, promoting integrity and sustainability in the sector.

What is the Kanna Coin or KNN Token?

The KNN token is the utility token that guarantees participation in the Kanna community. With it, members can take part in crop auditing processes, follow the progress of producers and have access to the benefits of the ecosystem.

The digital asset can be used to access benefits such as digital collectibles (NFTs), exclusive content channels in the community, discounts in the partner network, participation in events, among others.

Through the use of blockchain technology, Kanna provides a digital product that guarantees transparency, traceability and immutability in the auditing and governance process of cannabis cultivation operations.

What is the KNN token for?

The main function of the Kanna Coin (KNN) token is to provide a means of secure access to crop validations and exclusive community benefits, acting as a gateway to its ecosystem. This includes communication rooms for holders, discounts on the partner network, certificates in the format of non-fungible tokens (NFT), among others. In addition, it serves as the main means of interaction to access Kanna’s platform:

Kanna’s ecosystem also incorporates functionalities into its platform, allowing holders to obtain ecosystem assets by participating in activities that add value to the community, such as design, software development, communication and document auditing.

However, as a utility token, KNN offers the ability to carry out transactions without the need for intermediaries or external interventions. This means that holders of the KNN token have the flexibility to exchange it for digital assets or fiat currencies on exchanges that have the asset listed.

In short, the Kanna Coin is a utility token whose value fluctuates according to supply and demand in the constantly evolving market.

What are the benefits of the KNN token?

In addition to supporting regenerative cultivation practices based on cannabis and supporting sustainable initiatives, holders of Kanna Coin (KNN) have exclusive functions and access to the decentralized app

Among the benefits mentioned in the project’s publicity material, we highlight:

  • Discounts on the Kanna ecosystem partner network using exclusive coupons for token holders.
  • Certificates (badges) and collectibles from the Kanna community in the form of non-fungible tokens (NFT).
  • Access to closed channels in official Discord groups, including permissions such as moderation, sending links and attachments, among others.
  • Participation in live streams and face-to-face community events, using KNN tokens as a ticket to access debates for holders.
  • Active participation in the crop validation process on the platform, with the possibility of following up and even being rewarded for validating producers’ documents.
  • Giveaways and various prizes exclusively for token holders.

How to use the token?

To enjoy all the advantages and features offered by the KNN token, it is essential that users connect their digital wallet to the platform. The wallet plays a crucial role in interacting with KNN and carrying out secure transactions.

The digital wallet acts as a secure interface between you and the world of cryptocurrencies, guaranteeing the security and authentication of your transactions. To establish this connection, simply visit:, click on the “connect wallet” button and follow the steps on your device. Once your KNN tokens have been validated, you are ready to interact with all the platform’s features.

In addition, members who have KNN in their wallets also have the opportunity to validate their wallet in the Discord tool, which serves as a medium for exchanges and discussions in the community. To validate your entry into the restricted channels, simply go to the “holder-verification” channel on Kanna’s Discord. This will grant you Member and/or Prime Member permissions, as well as access to exclusive channels. Kanna members who hold the KNN token can enjoy various permissions, such as moderation, mentioning other members, sending links and attachments in channels, among other benefits.

So if you want to be part of the KNN ecosystem and make the most of its resources, make sure you connect your wallet to the platform and to Discord. This simple step will open the door to a host of possibilities and interactions on the web3.

Why does the token use Blockchain technology?

Kanna’s cultivation certifications are registered on the blockchain with the aim of providing reliability and transparency to producers’ activities. This promotes integrity and sustainability in the sector, strengthening the regulatory aspects of the market.

Kanna Coin (KNN) is registered on the Ethereum blockchain, the oldest and most secure network dedicated to smart contracts. The ERC-20 standard offers transparency and allows any user to independently verify the issuance rules, including the maximum token limit.

This mechanism governs Kanna’s digital assets, where the rules for transferring and approving transactions are predefined. The project uses Gnosis-Safe’s multisig mechanism to further strengthen security.

To optimize registration costs on the Ethereum blockchain, the project chose to integrate the Polygon network, maintaining agility without compromising the level of security.

Tokenomics / Supply and Rules

Currently, around 800,000 tokens are in circulation and available for use by holders. These tokens can be used to access the ecosystem and take advantage of the platform’s benefits. To find out more about the current benefits, visit:

KNN is designed to have a limited stock set up in its technology, reinforcing the scarcity that fosters a sense of community in participants. This scarcity brings a deflationary layer to the asset, because as demand for the token grows, the price of the asset can rise as a consequence.

Token characteristics:

  • Name: Kanna Coin
  • Abbreviation: KNN
  • Type: ERC-20
  • Max Supply: 19MM
  • Networks: Ethereum, Polygon
  • Circulate Supply: Around 800,000 (October 2023)

Kanna is part of an innovation ecosystem that benefits from an economy generated through the Kanna token (KNN) and its community, which is already well-known in the Brazilian blockchain and cannabis market, as well as being part of a select group of companies called ReFi, regenerative finance.

The company also has special mechanisms for distributing tokens to private investors and the market’s main stakeholders, respecting a release curve that advances as the ecosystem develops.

KNN Token as a means for Producer Certification?

The Kanna Platform carries out validations and audits, certifying and encouraging cannabis producers to adopt sustainable practices in their production chain.

Producers provide the necessary information on the cannabis regulation and production process, while token holders act as a verifier, attesting to the quality of the information and validating the veracity of the data

The auditing processes are decentralized, since the community of holders itself can take part in the verification activities, using KNN tokens in accordance with the regulations for each process, and at the end of the audit the producers receive a score that evaluates their project on the environmental (E), social (S) and governance (G) criteria.

Kanna cultivation certifications are stored on the blockchain in order to provide reliability and transparency to producers’ activities, promoting integrity and sustainability in the sector and boosting the regulatory aspects of the market.

What team is behind the project?

Kanna’s team is made up of senior professionals from different markets who have the right skills to carry out the project. These professionals have already helped to grow and manage several businesses in Technology, Financial Projects, Cannabis, Blockchain, etc….

Luís Quintanilha – CEO & Founder – Strategist specializing in Growth & Innovation for over 12 years in the digital market, he was CMO & Partner at Gama Academy, a school that trains talent for the digital market. Ex-BRF, Vindi and Gama. He has the role of bringing innovation and positioning the company in the crypto ecosystem, bringing resources and is also responsible for making the areas move in the same direction, being the main interface of the market with Kanna’s leadership team.

Natália Garcia – COO & Co-founder – Specialist with over 10 years’ experience working with operations, products, business, startups, team leadership and innovation. Ex-Itaú, Gama and Foxbit. Its role is to take care of all the regulatory, compliance and carbon credit certification operations.

The Tech Team of Kanna is also part of the founding team, made up of a head of product who has led and structured technology projects for large fintechs in the country, Raphael Galassi, and two senior software engineers who have a high level of delivery, documentation, architecture and information security, as well as extensive experience in the area, of at least 10 years each, Dash and Rodrigo Azevedo. This is the team responsible for creating our entire on- and off-chain technological infrastructure.

Kanna has called in partners and key people who are among the greatest authorities in their fields, to help with market penetration, strategic advice and the fostering of key connections for its development. Robson Harada is CMO of Mercado Bitcoin and founder of alma DAO, Gastón Lepera led the 30-year bill for the regulation of cannabis in Uruguay, also helped in Paraguay, Chile, Rio Grande do Norte and Pernambuco and Jean Marc, post-professor of environmental law at IBMEC and Head of new technologies and ESG at Lima Feigelson, Emílio Figueiredo and Ricardo Nemer, leading lawyers in Cannabis Law in Brazil and founders of the Legal Network for Drug Policy Reform, Sinapse Social, Kanna’s Web3 Advisor Isac Honorato, CEO of Cointomes.

What can we expect for the future of Kanna?

Kanna’s journey has been marked by notable achievements on its roadmap. Since its launch, Kanna’s dedicated team and community have been working hard to achieve and even exceed their roadmap goals.

Kanna’s roadmap is a strategic guide that outlines the milestones and goals the team plans to achieve over time. Below are the deliveries made for the development of the project and the next steps:

Challenges and Objectives already delivered by Kanna in 1 year

✅ Kanna launch
✅ Developing and auditing smart contracts
✅ Building the dApp and pre-selling KNN tokens
Bridge to the Polygon network (MATIC)
✅ First Kanna NFTs
✅ CEX listing (Bitcoin Market)
Registration of the ecosystem’s first crops.

Challenges the company is currently working on

🛠 Release of cultivation assessment to community
Community participation in the evaluation of crops in the Kanna ecosystem.

🛠 DEX listing
The KNN token will be listed on a decentralized brokerage, starting a liquidity pool for the asset.

Future challenges of the project

🕗 Expansion of crops in the Kanna ecosystem
Increase in partner crops registered in the Kanna ecosystem.

🕗 Carbon protocol and methodological certification
Certification of the Kanna methodology and creation of the carbon credit certification protocol.

🕗 Kanna carbon token
Launch of Kanna’s carbon offset token originating from the Company’s protocol.

This evolution and vision of the future has not only strengthened Kanna’s position in the market, but has also made it an attractive choice for investors and cryptocurrency enthusiasts. With a committed team, a solid vision and a good record of achievement, Kanna continues to surprise as it advances along its development path

How to buy Kanna Coins (KNN)?

The Kanna Coin (KNN) token operates in a decentralized manner, independent of any central entity, including its issuing company, and can therefore be traded and transacted freely. However, in order to purchase KNN tokens safely, it is recommended to use duly registered exchanges or make the purchase via the Kanna website.

If you have already opened your MB account, the purchase process is simple and quick:

  • Make a transfer (TED or PIX) to the MB bank account. You will receive instructions when you click on “Deposit” on the website or app.
  • Once your deposit has been validated, select the cryptocurrency “Kanna Coin” in the left-hand sidebar.
  • Click on “Buy and Sell” and define the amount to be used for the purchase.
  • To finish, click on the “Buy Now” button and confirm the deal.

If you already have a wallet, you can choose to buy directly from the Kanna platform, where tokens can be purchased using a crypto wallet, paying with ETH (Ethereum) or even without a wallet, making a purchase via Pix and reserving KNN tokens to redeem for a wallet in the future.

On the platform, you pay for the tokens with Pix, ether or matic, and you can enter a crypto wallet or not. If you make the purchase without using a wallet, your KNN tokens are reserved for you to redeem them for a wallet whenever you want.

Token storage

To store and move the Kanna Coin (KNN) token, you must have a cryptocurrency wallet compatible with the Ethereum network. This includes smartphone apps, computer programs and physical devices.

The basic operation of digital wallets is similar to conventional banking apps. Through them, you can get your address on the blockchain to receive coins, make transfers and check your balances.

If you have bought tokens on MB, you can keep your tokens on the Bitcoin Market (MB). However, it is important to note that in order to take advantage of the features offered by Kanna, it is necessary to use the exclusive application offered by the broadcasting company.

Is buying KNN safe?

From a technological point of view, we can say that the Kanna Coin (KNN) utility token offers an adequate level of security due to its integration with the Ethereum network, which has a network of independent validators and uses cryptography to protect transactions.

Another aspect that increases confidence in the security of the Kanna Coin (KNN) token is the transparency of the issuance rules, which are registered in the smart contracts of the Ethereum network. To guarantee the integrity of the contracts, Kanna used the services of Coinfabrik, a leading auditing firm.

However, it is important to note that, like other cryptocurrencies, there is no guarantee of return or promise of appreciation.


First of all, it is crucial that investors understand that digital assets can experience significant fluctuations in value. These fluctuations can be attributed to various factors, such as uncertainty about adoption, growth potential and competition in a market that is still in its early stages.

It is therefore the investor’s responsibility to assess the risks associated with utility tokens such as Kanna Coin (KNN) before making any investment decision. These risks cover not only aspects related to the project, but also possible failures in the execution of smart contracts, governance issues and the relationship with Kanna’s partners and the community. In other words, the responsibility for this evaluation lies solely with the Kanna Coin project.


As we come to the end of this article, it is clear that Kanna Coin (KNN) is not just another digital token, but a project that seeks to make a difference in the world. With its innovative approach that combines blockchain technology and sustainable agriculture, Kanna is leading the way for responsible practices in the cannabis industry.

KNN token holders play a crucial role in validating and certifying producers, promoting integrity and sustainability. However, it is important to remember that, as with any investment, there are risks involved. But for those who share Kanna’s vision and are looking for an investment opportunity with a positive impact, the future looks promising.

Kanna is building a legacy that goes beyond the boundaries of cryptocurrency, contributing to a greener and more conscious world.

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ReFi, Regenerative Finance and the impact for a sustainable future.

The adoption of cryptocurrencies is relentless due to their decentralized nature, and serves to solve diverse problems, among them emerges a group, ReFi the Regenerative Finance, and can be used by anyone, anywhere. This group of cryptocurrencies promises to move the market by rewarding the actors involved as they repair historical social and environmental damage on the planet.

However, cryptocurrencies are still relatively new and therefore very volatile. And since cryptocurrencies are not yet widely accepted, it can be difficult to find places to spend them. More importantly, the impact of cryptocurrencies on the environment, society and governance (ESG) has recently become a point of contention.

ESG Concerns of ReFi (Regenerative Finance) Cryptocurrencies

In the last decade, investors have shown a growing interest in ESG issues. This trend seems to be driven by several factors, including an increased awareness of the risks of climate change and other environmental problems, as well as a growing recognition of the importance of social and governance factors in long-term value creation.

When it comes to cryptocurrencies, ESG generally refers to the impact of tokens in these three domains. For example, a cryptocurrency focused on energy efficiency would be considered to have a strong ESG profile.

So while praised for their transparency and decentralization, cryptocurrencies also present ESG concerns that must be considered. For example, the reliance on electricity for mining can lead to environmental problems, as can the lack of regulation of exchanges and the volatility of cryptocurrencies.

In fact, the cryptocurrency industry is increasingly interested in ESG, which offers a potentially more sustainable and responsible way to invest in this new asset class.

ReFi the regenerative finances
ReFi the regenerative finances

Electricity consumption of cryptocurrencies and their relationship with ReFi

The electricity consumption of Bitcoin mining is a controversial subject. Some claim that it currently consumes more electricity than the whole of Ireland, while others argue that it is not that serious. Regardless of the exact number, it is clear that Bitcoin mining requires a lot of energy.

According to a recent study, the crypto industry’s overall electricity consumption has increased considerably over the past year. However, the cryptocurrency industry is still in its early stages and is striving to mitigate its impact on the environment while promoting global financial inclusion.

Measures are already being taken to try to reduce the amount of energy consumed by cryptocurrency mining. For example, some mining operations use renewable energy sources.

The Proof-of-Stake consensus mechanism, which is much more energy efficient, is another way to address these concerns. The second largest cryptocurrency, Ethereum, recently made the transition to the PoS algorithm, reducing its power consumption by 99.95%.

This update, called “The Merge,” not only significantly reduced the amount of energy consumed by the network, but also helped improve the overall efficiency of the Ethereum blockchain.

The cryptoeconomy is turning to the ESG

As more investors look to align their portfolios with their personal values, the crypto sector is turning to ESG. ESG investment takes into account a company’s environmental impact, its treatment of employees and other stakeholders, and its adherence to good governance practices.

Crypto projects focused on sustainability, social good, and decentralized governance are gaining popularity, and ESG-themed crypto assets are attracting increasing interest.

As the cryptocurrency sector matures, we can expect to see more projects and assets focused on ESG themes. This is a positive trend, as it will contribute to making the industry more sustainable and aligned with the values of a growing number of investors.

In addition to PoS, another manifestation of the ESG trend is regenerative finance (ReFi), which focuses on building sustainability-related projects and helping to build a more just and regenerative economy. Unlike traditional cryptocurrencies, which tend to be focused on speculation, ReFi projects are intended to be used in real-world applications.

The New World of Regenerative Finance (ReFi)

ReFi is an experiment that has the potential to create financial incentives to reduce carbon emissions, regenerate the environment, and reverse climate change, as commented by Messari in a tweet. It requires capital to bring about lasting, positive change for all stakeholders. It fundamentally redefines the user’s relationship with wealth and the current financial system.

Accessibility and fair distribution are at the core of ReFi. It is a multifaceted idea that promotes regeneration and preservation rather than exploitation.

ReFi is a crucial tool to fight climate change and promote sustainable development by investing in projects that improve the environment and bring social benefits. In this way, ReFi can help finance the transition to a more sustainable future. In addition, ReFi can also help create jobs and support local economies.

Therefore, ReFi can take many forms, including green bonds, carbon offsets, and impact investing. In ReFi, the value of preservation/regeneration is first defined. Then, using blockchain technology, it is tokenized to be turned into a tradable asset. Finally, liquidity is generated for this asset through various Web3 applications.

The ReFi DAOs

DAOs are decentralized organizations that operate on smart contracts. They have the potential to revolutionize the way we do business. NFTs are non-fungible tokens that can represent digital or physical assets and are already used in several ReFi applications; Impact-to-earn models allow users to earn rewards by participating in impactful activities; and the Metaverse is a decentralized virtual world that is a new frontier for ReFi and offers a unique platform for opportunities.

This space is growing, with more than 100 ReFi companies existing today. We can categorize all projects into the following categories:

  • Impact-2-Earn (Dotmoovs, Sweatcoin, Sweetgum Labs)
  • Metaverse (Climate guardians, Wildchain, Woodies)
  • DAOs (EarthFund, Gitcoin, KlimaDAO, Kanna Coin)
  • NFTs (Carbonable, MetaTrees, Sapling)

Recently, Gitcoin founder Kevin Owoki tweeted about the creation of a venture capital studio that will focus on building and funding regenerative Web3 projects. This initiative is a big step forward for ReFi, and as the ReFi movement gains momentum, we can expect to see more and more projects launching tokens that have a focus on sustainability and social good. This is therefore a positive development for the cryptocurrency industry, which will certainly have a lasting impact on the world.

A Flexible DAO Kanna Coin

Invest in KNN

Climate change is one of the most urgent issues of our time. Carbon emissions are affecting our planet and it is vital that we find solutions to reduce and offset these emissions. That’s where Kanna, an innovative startup focused on environmental impact, comes in.

Kanna is a company dedicated to removing CO2 from the atmosphere and benefiting degraded soils, enabling people to invest in positive environmental impact by combining the transparency of blockchain with the environmental technology of hemp. Our goal is to build a more sustainable future, where reliability and environmental responsibility are priorities.

With its protocol for certifying carbon credits through regenerative agriculture. This pioneering approach not only offsets carbon emissions, but also promotes soil regeneration, biodiversity protection, and the sustainable development of farming communities.

With Kanna’s carbon credit certification, companies can neutralize their carbon emissions in a reliable and transparent way. By acquiring these credits, companies demonstrate their commitment to sustainability and contribute directly to mitigating the effects of climate change.

By choosing Kanna as a partner for carbon credit certification, companies are investing in a greener and more sustainable future. Moreover, by supporting regenerative agriculture, they are boosting agricultural practices that help restore the environment and strengthen rural communities.

Kanna’s approach is based on scientific data and partnerships with farmers committed to sustainability. By combining technical expertise and innovation, Kanna is leading the way in the fight against climate change and offering concrete solutions for a more sustainable future.

Be a defender of the environment and be part of the change with Kanna. Join us and help build a greener future for all.

Learn more at:


As the world increasingly turns its attention to ESG issues, the cryptocurrency industry is following suit with ReFi, which is designed to fund sustainability-related projects and contribute to building a more just and regenerative economy.

Unlike traditional cryptocurrencies, which tend to be focused on speculation, ReFi should be used for real-world applications.

With more investors looking for ways to support projects that seek to have a positive impact on the world, ReFi projects offer a way to do this while making a financial return. So what is the future of ReFi? One thing is certain: the landscape is evolving rapidly, and new innovations are poised to transform traditional finance.

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Phytoremediation of Soils: Meet Some of the Most Suitable Plants for this Practice

Introduction to Soil Phytoremediation

Soil phytoremediation is a practice that uses plants to remediate and benefit contaminated soils. This technique has gained prominence due to its efficiency and its sustainable character, offering a less invasive and more economical alternative for the recovery of degraded areas.

In this article, we will explore some of the most suitable plants for soil phytoremediation, highlighting their benefits and decontamination capabilities.

Soil Phytoremediation: What is it?

Soil phytoremediation is a process that uses plants to remove, degrade, or immobilize contaminants present in soil. This sustainable approach has been widely studied and applied as an efficient and environmentally friendly alternative for reclamation of contaminated areas.

Description of the Soil Phytoremediation Process
Soil Phytoremediation Process

Several scientific researches and studies have evidenced the benefits of phytoremediation. For example, a study conducted by Chen et al. (2019) demonstrated that the use of sunflower (Helianthus annuus) plants was effective in removing heavy metals, such as lead and cadmium, from contaminated soils, another study conducted by Li et al. (2020) investigated the use of plants of the Brassica napus species to remediate soils contaminated by petroleum hydrocarbons, and the results showed a significant reduction in pollutants after phytoremediation.

It is important to emphasize that the appropriate choice of plant species and knowledge of the soil conditions are fundamental to the success of this process. Phytoremediation has proven to be a viable option both on a small scale for the remediation of contaminated urban areas and on a large scale for the remediation of industrial sites. With its natural contaminant removal properties, phytoremediation emerges as a promising solution to rehabilitate degraded areas and preserve the environment.

The advantages of phytoremediation for the environment

Phytoremediation is an innovative technique that uses plants to remediate and decontaminate polluted soils and waters. It offers several advantages for the environment, contributing to the preservation and recovery of ecosystems affected by pollution. In this article, we will explore the main advantages of phytoremediation and how it can be applied effectively.

1. Pollution Reduction

Phytoremediation is an effective strategy for reducing soil and water pollution. By cultivating specific plants, it is possible to remove contaminants present in the environment, such as heavy metals, pesticides, and hydrocarbons. Plants absorb these toxic substances, converting them into harmless compounds or storing them in their roots, stems, and leaves. In this way, phytoremediation acts directly in the depollution of soil and the improvement of water quality.

2. Low Cost and Sustainability

One of the great advantages of phytoremediation is its low cost when compared to other environmental remediation techniques. It does not require the use of complex machinery or expensive chemicals. Furthermore, the plants used in phytoremediation are easily cultivated and can be adapted to site-specific conditions. This makes the technique sustainable and economically viable to be applied on a large scale.

3. Preservation of Biodiversity

Phytoremediation contributes to the preservation of biodiversity, because it uses native plants to remediate contaminated areas. By employing local species, the technique promotes ecological balance, avoiding the introduction of invasive plants that could further harm the environment. Furthermore, phytoremediation allows the recovery of degraded areas, increasing the diversity of plant species and favoring the return of animals and insects that depend on these ecosystems.

4. Improving Soil Quality

The presence of contaminants in soil can negatively affect its quality, compromising plant health and agricultural production. Phytoremediation acts in the removal of these pollutants, promoting decontamination and improving soil quality. With this, it is possible to restore degraded areas and make them suitable for cultivation again, benefiting agriculture and food security.

5. Non-invasive Solution

Another advantage of phytoremediation is that it is a non-invasive solution. Unlike other techniques that require removal and disposal of contaminated soil, phytoremediation allows decontamination to occur on site. This avoids the movement of large amounts of soil, reducing the environmental impact and costs associated with the transportation and disposal of contaminated waste.

Bud of a plant

In summary, phytoremediation has numerous advantages for the environment. It is an efficient, low-cost, sustainable, and non-invasive technique. In addition, it contributes to the preservation of biodiversity and the improvement of soil and water quality. By using plants as allies in decontamination, phytoremediation shows itself to be a promising alternative in the fight against pollution and in the search for a more sustainable future.

What are the most used plants in the phytoremediation process

There are several plants that have phytoremediation capabilities, each with its own particularities and aptitude for the remediation of different contaminants. Next, learn about some of the most suitable plants for the practice of phytoremediation of soils:

1. Salix viminalis (Poplar)

Salix viminalis, popularly known as poplar, is a fast-growing plant that has a great capacity to absorb heavy metals such as lead, cadmium, and nickel. Its roots have the ability to extract these contaminants from the soil, contributing to the decontamination of areas impacted by industrial activities.

2. Brassica juncea (Indian mustard)

Brassica juncea, known as Indian mustard, is a plant that stands out for its ability to accumulate heavy metals in its aerial parts. This plant is especially efficient in the remediation of soils contaminated with zinc, copper and chromium. In addition, Indian mustard has the advantage of being easily cultivated, which makes it a viable option for phytoremediation projects.

3. Helianthus annuus (Sunflower)

Helianthus annuus, popularly known as sunflower, is a plant widely used in the phytoremediation of soils contaminated with oil and its derivatives. This plant has the ability to metabolize and degrade organic compounds present in the soil, contributing to the recovery of areas impacted by oil spills.

4. Vetiveria zizanioides (Vetiver)

Vetiveria zizanioides, known as vetiver, is a plant that stands out for its ability to control soil erosion and to absorb contaminants such as heavy metals and excess nutrients. Its roots have a fibrous structure that helps retain the soil, preventing erosive processes. In addition, vetiver is efficient in remediating nitrate and phosphate contaminated soils.

5**. Zea mays (Corn)**

Zea mays, known as corn, is an agricultural crop that has the ability to absorb and accumulate heavy metals in its roots. This plant has been used in the phytoremediation of soils contaminated with lead, arsenic, and cadmium. In addition, corn plays an important role in the recovery of degraded soils by promoting carbon fixation and improving soil structure.

Finally, this complete study from the Federal University of Uberlândia brings a complete overview of the process and also of the Brazilian plants with phytoremediation potential.

Phytoremediation of heavy metals: Applications and limitations.

Phytoremediation of heavy metals is a promising technique to remediate soils contaminated with these toxic elements. This approach involves the use of plants that can accumulate, extract, or transform heavy metals and help remove them from the soil. The presence of heavy metals such as lead, cadmium, mercury, and arsenic in contaminated soils represents a serious risk to human health and the environment.

The application of phytoremediation of heavy metals has proven to be efficient in different contexts. For example, plants such as Brassica juncea (Indian mustard) and Salix spp. (willows) have been widely used due to their ability to accumulate heavy metals in their roots and aerial parts, thus reducing the concentration of these elements in the soil. In addition, some plant species have the ability to act on phytostabilization, that is, to immobilize heavy metals in the soil, decreasing their bioavailability.

Despite the benefits of phytoremediation of heavy metals, there are some limitations to be considered. The effectiveness of the process depends on the appropriate choice of plant species, because not all plants are able to tolerate high concentrations of heavy metals or accumulate them in significant amounts. In addition, the speed of remediation can be slow compared to other conventional techniques, requiring long-term planning.

Soil and Cannabis Phytoremediation

Regarding cannabis (Cannabis spp.), recent research has explored its potential for phytoremediation of heavy metals. Studies show that cannabis has a unique ability to absorb and accumulate heavy metals in its tissues, making it a possible alternative for remediating contaminated soil. However, it is important to note that the use of cannabis for phytoremediation is still in the early stages of research and regulation, and issues such as safety and proper disposal of the plants need to be considered.

In summary, phytoremediation of heavy metals is a promising technique for the remediation of contaminated soils. With proper choice of plant species and careful planning, plants can be used to remove or immobilize heavy metals, reducing the risks associated with soil contamination. Cannabis has emerged as a potentially interesting alternative, but further research and regulatory considerations are needed before its large-scale implementation for phytoremediation.

Cannabis Plant
Focus on a plant from a cannabis plantation

Case Study on Phytoremediation: Using Hemp to contain erosion in China!

A well-known case of soil restoration using cannabis occurred in China, where hemp plantations were used to stem soil erosion. Hemp, a variety of the Cannabis sativa plant, has been cultivated extensively in the mountainous regions of the country, especially in areas prone to erosion due to climatic conditions and rugged topography.

This practice of planting hemp has been adopted for centuries in China, mainly due to the unique properties of the plant. Hemp has an extensive, fibrous root system that can penetrate deep into the soil and create a network of roots that stabilizes and strengthens the soil. Hemp roots help prevent soil erosion, reducing nutrient loss and land degradation.

Soil Improvement and Beneficiation

In addition to its ability to control erosion, hemp cultivation also contributes to improving soil quality. The roots of the plant have the ability to extract heavy metals from the soil, aiding in the decontamination and removal of these unwanted elements. This makes hemp an interesting option for phytoremediation of heavy metal contaminated soils, as mentioned earlier.

The case of hemp plantations in China is a practical example of the application of cannabis in land reclamation. This practice not only helps to contain erosion, but also promotes soil health and stability. It is important to note that this particular case refers to the cultivation of hemp for agricultural and environmental purposes, and not for recreational or medicinal use of the plant.

This example demonstrates how the cultivation of cannabis, such as hemp, can be a viable and sustainable alternative for the restoration of degraded soils and the prevention of erosion. However, it is essential to consider the particularities and specific conditions of each region before applying this practice on a large scale.

Hemp as a sustainable alternative to agricultural relay

In addition to its properties in restoring degraded soils, cannabis, more specifically hemp, can play an important role in relaying agricultural crops to help maintain soil nutrients. Crop rotation is an agricultural practice in which different crops are planted in rotation on the same land over time.

Hemp’s deep roots allow nutrients to be extracted from deeper layers of soil, bringing them to the surface through the decomposition of its leaves and stems. This decomposition releases essential nutrients such as nitrogen, phosphorus, and potassium, enriching the soil and making it more fertile for subsequent crops.

In addition, hemp is fast and dense growing, which helps suppress weed growth and reduce soil erosion. Their fallen leaves also act as a protective covering, preventing direct exposure of the soil to wind and rain, helping to retain moisture, and protecting the soil microbiota.

Growing hemp helps maintain and improve soil fertility, reduces the need for chemical fertilizers and pesticides, and contributes to the sustainability of the agricultural system as a whole. However, it is important to note that crop rotation must be planned appropriately, taking into account the specific needs of the different crops, soil conditions, and local farming practices.

Meet Kanna, an environmental impact token that generates carbon credits and wants to benefit degraded soils.

Kanna's banner on soil phytoremediation article
Environmental and Social Impact Tokem

In today’s world, the concern with the environment and the search for sustainable solutions have become more and more present. It is in this context that Kanna, an innovative startup that is revolutionizing the sector of carbon credit certification through regenerative agriculture, has emerged.

Kanna stands out for offering a pioneering protocol that certifies and validates carbon credits from regenerative agricultural practices. By encouraging and recognizing farmers committed to adopting sustainable techniques, Kanna is driving the transition to more environmentally friendly agriculture and contributing to the reduction of greenhouse gas emissions.

Using Kanna’s protocol, farmers who adopt regenerative methods such as organic farming, agroforestry, and integrated production systems can obtain certified carbon credits. These credits represent the amount of carbon dioxide that is removed from the atmosphere through these sustainable farming practices. By trading these credits, Kanna provides farmers not only with a new source of income, but also with recognition and encouragement for their positive actions towards the environment.

With Kanna, carbon credit certification becomes a powerful tool to drive the transition to regenerative and sustainable agriculture. Through this innovative model, the startup is creating significant environmental impact by promoting agricultural practices that not only reduce greenhouse gas emissions, but also contribute to soil health, biodiversity, and the resilience of agricultural systems. Kanna is at the forefront of sustainability, uniting the agricultural sector and the fight against climate change in a unique and promising initiative using Blockchain to bring transparency in the process.

To learn more about the project, go to:

Frequently Asked Questions about phytoremediation of soils

1. What are the main benefits of phytoremediation of soils?

Soil phytoremediation offers several benefits, such as decontamination of impacted areas, restoration of degraded ecosystems, reduction of environmental impacts caused by more invasive remediation techniques, and low cost compared to other approaches.

2. How do plants perform phytoremediation of soils?

Plants used in phytoremediation of soils have the ability to extract and accumulate toxic substances from the soil through their roots. They can absorb heavy metals and organic compounds, storing them in their aerial parts or transforming them into less toxic forms.

3. What are the most suitable plants for phytoremediation of soils contaminated with heavy metals?

Some of the most suitable plants for phytoremediation of heavy metal contaminated soils are poplar, Indian mustard, sunflower, vetiver, and water poplar. These plants have a high capacity to absorb and accumulate these contaminants.

4. How to choose the right plant for phytoremediation of a given soil?

The choice of the appropriate plant for phytoremediation of a soil depends on the characteristics of the contaminant present, the environmental conditions, and the soil properties. It is important to perform a detailed soil analysis and seek expert advice to select the most appropriate plant for the specific case.

5. Can phytoremediation of soils be applied on a large scale?

Yes, phytoremediation of soils can be applied on a large scale. This technique has been used in environmental recovery projects, both in urban areas and industrial sites. It is an efficient and sustainable approach to the decontamination and rehabilitation of degraded soils.

6. What are the challenges of phytoremediation of soils?

The phytoremediation of soils faces some challenges, such as the appropriate selection of plants for each case, the need for constant monitoring, obtaining long-term results, and raising awareness about this technique among the various sectors involved.


Soil phytoremediation is an efficient and sustainable practice for the decontamination and rehabilitation of contaminated soils. The use of hyperaccumulator plants offers a less invasive and more cost-effective approach to reclamation of degraded areas. With the knowledge about the most suitable plants for this practice, it is possible to carry out phytoremediation projects with greater efficiency and success.

Therefore, when faced with the need to remediate contaminated soils, consider phytoremediation as a viable and ecologically responsible option. Choosing the right plants and implementing this technique properly can bring significant benefits to the environment and to society as a whole.

Despite having limitations, soil phytoremediation remains a viable and sustainable option for the remediation of contaminated areas. As research advances and new plant species are discovered, the potential of this technique can be further explored. Phytoremediation not only contributes to the health of the soil and the environment, but also offers the opportunity to rehabilitate degraded areas, making them productive again and safe for the community.

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How to invest in cryptocurrencies in 2023

Learn about the prospects of the cryptocurrency market and safe ways to invest!

Digital assets, such as cryptocurrencies, are becoming an increasingly popular investment option for those who want to earn good short-term income. However, it takes knowledge and the support of a specialized and reliable digital brokerage company for the results to be effective.

Cryptocurrencies, which in practice have been around since 2008, are still considered to be recent assets on the financial market. Therefore, it is common for people to have doubts and curiosity about how to negotiate them.

In this context, knowing how to invest in cryptocurrencies is very important in order not to make a mistake, especially for beginners who want to buy cryptos or invest in crypto funds.

If you are an enthusiast of this market and plan to bet on this type of investment in 2023, here are some fundamental tips to operate safely with digital currencies!

What are cryptocurrencies?

Cryptocurrencies are basically digital money. They are decentralized currencies, which means that they are not regulated by governments or financial institutions.

In practice, cryptocurrencies can be traded without intermediaries. They are created on Blockchain networks with encrypted technology, which guarantees the security of data and transactions.

⚠️ There is a difference between a cryptocurrency and a token that we will not address here; for general purposes, whenever we use cryptocurrency we are referring to both.

How to Invest in Cryptocurrencies for Beginners

For those who are starting to consider investing in crypto, but don’t even know how to take the first steps, it is interesting to understand that there is a huge universe of digital assets to be explored, and that it goes far beyond Bitcoin, the largest and most popular cryptocurrency on the planet.

If you want to learn how to buy cryptocurrencies, keep in mind that the number one tip is to think about the security of the transactions. Therefore, we will explain to beginners how to buy cryptocurrencies safely.

First of all, it is essential to have an account at a brokerage company to exchange your reals for the cryptocurrency of your choice, such as Bitcoin, Ethereum, Solana, Cardano, Doge Coin, among many others.

On the CoinMarketCap website, you can track the market capital and current price of the world’s major cryptocurrencies and, from there, lay out a plan for how to invest in cryptocurrencies in 2023.

By knowing what the virtual currencies are, the price of each one, and after opening an account with a reliable broker, such as Binance, Mercado Bitcoin, Novadax, or even XP Investimentos, it is possible to buy and sell cryptocurrencies and start trading.

In summary, the step-by-step for buying cryptocurrency safely is:

  • Study hard about this new asset class;
  • Open an account with a serious and liquid broker;
  • Invest in crypto assets that are well rated by analysts.

How to invest in cryptocurrencies with little money


cryptocurrency piggy bank

image of a piggy bank with the word cryptocurrency. Shape of a pig

In fact, it is common to hear stories of people who have managed to become rich by making an investment in digital assets with little money, because of the appreciation of cryptocurrencies.

In other words, by analyzing the value of BTC in 2013, when it cost about R$150.00 a unit, and comparing it to the current reality, whose value is about R$96,000, we can calculate a huge appreciation of about 144,000%.

This means that in the case of the “early adopters”, as the first investors are called, the profit was really extraordinary.

However, today, the amount needed to invest in an entire Bitcoin is unaffordable for many people, which leads investors to buy “satoshis,” which are fractions of the digital currency.

It is worth saying that at brokerages you will find digital currency options that have not yet appreciated as much as BTC and you can take advantage of this volatility if you choose the right crypto.

There are famous cases, such as R$5,000 investments made in cryptocurrencies that have appreciated in value up to R$500,000 or R$1 million. Even so, in a universe with several cryptocurrencies, it is very difficult to choose the one that really has the potential to burst onto the market.

In this case, the suggestion is to look for companies or professionals who know how crypto valuation works, so that it is possible to invest with awareness and well-founded decisions.

What are the brokers for investing in cryptocurrencies


Cryptocurrency chart

An image showing cryptocurrency charts

Below is a list of the top brokers for investing in digital currencies:

Important tip: don’t leave your digital assets, i.e. your cryptocurrencies, in the brokerage houses’ wallets.

In practice, crypto brokerages should only be used as platforms for exchanging, buying and selling cryptos. In other words, right after the transaction, it is essential to withdraw your assets to a digital wallet.

Recently, the collapse, bankruptcy filing and lack of liquidity of the world’s second largest crypto broker FTX has shaken the financial market.

According to reports in the national press, some Brazilians even lost the value of a property with the FTX bankruptcy.

The founder and former CEO of the brokerage firm, Sam Bankman-Fried, ended up in jail in the Bahamas. Sources reveal that about $1 billion has simply disappeared.

Therefore, the guidance is to never leave your cryptocurrencies “sitting idle” at brokerages, so as not to take risks like this.

Learn how to buy cryptocurrencies at brokerage houses

With the account opened at a brokerage house, after filling out a form with personal information such as address, document number, full name, and the submission of a photo of a valid document (passport for example), you can already buy your first cryptos.

The process consists of transferring your reals to your crypto broker via a PIX or Bank Transfer. In some cases, credit cards are also accepted.

Then your available balance will appear in your brokerage account. With this, you simply convert your reals to dollars and then exchange the dollar for the desired cryptos.

For example: you deposited in December 2022 about R$700 reais. At the dollar exchange rate of the day, this equals approximately $133, which can be exchanged for cryptos such as BTC, ETH, SOL, XRP, and many others.

Then, all you have to do is wait for the crypto to appreciate in value to sell and profit from the price difference!

The logic behind trading is quite simple, but you need to do your homework and get to know the cryptocurrency you are interested in very well.

What is the minimum amount to invest in cryptocurrencies?

You can start investing in cryptocurrencies with as little as R$10.00 or R$50.00.

However, the return will always be equivalent to the investment made. For example, if you bought a crypto that doubled in price, your initial $50 will become $100.

If it were a higher amount, like R$1,000 or R$5,000, your profit would also be more voluminous.

On the other hand, because it is a risky market, the damage can also be great.

Look: Bitcoin, the world’s most popular cryptocurrency, has fallen from around $60,000 to $17,000 per unit.

Thus, it is important to understand that this is a market with great volatility, that is, with high variation in the price of assets.

As stated earlier, you don’t need to buy 1 whole Bitcoin to start investing in cryptocurrencies. To experience the market and gain confidence, it is possible to buy R$50 in satoshis and wait for the asset to appreciate (or depreciate).

Is it a good idea to invest in cryptocurrencies?

For those who have a moderate investor profile or like risky assets, because they understand that the volatility of a cryptocurrency can make them rich with a low capital, this type of investment is ideal.

In addition, there are correct ways to make the investment, such as using security locks at brokerage houses so that the crypto is sold before a large devaluation, should there be any sudden movement in the market.

In any case, it is very important to have professional help to take the first steps and know how to invest in cryptocurrencies in 2023 in a safe and promising way.

What are the risks of cryptocurrency?


cryptocurrency charts

cryptocurrency charts

As in the stock market, in the stock market, the risks of cryptocurrency are of devaluation of the asset.

In other words, you paid R$10 for a certain digital currency and, because of the market’s oscillation, it became worth R$5.00. If you sell your asset at the new value, there will be a big loss!

However, you can wait for the market’s recovery movement and study fundamentals to find out if there are chances that your cryptocurrency will return to or exceed the original purchase price, generating a profit.

Currently, some Bitcoin analysts are very pessimistic about the digital currency in 2023, speculating a unit value at $10,000. However, there are also experts who believe in a great appreciation of crypto in the medium and long term.

So, the question remains: is the present moment an opportunity to buy cheap to sell higher in 5 years, for example? This is a possibility that has attracted several potential investors to the crypto market.

Where to store your cryptocurrencies?

The guidance is to keep your cryptocurrencies in digital wallets, which are available in online versions (which are stored in the cloud and on a third-party server).

In addition, it is also possible to keep cryptos in wallets that are stored on your computer and in physical wallets, which look like a USB stick.

Today, there is a consensus among cryptocurrency experts that the safest wallets are Hardware Wallets, which are not connected to the Internet and do not give access to possible attackers.

One of the world’s best-known Software Wallets is called MetaMask, which is widely used by cryptocurrency investors.

Other widely used wallets are the Trezor and the Ledger. In this case, when you buy your cryptos at brokerage houses, you simply transfer the assets to your wallet and keep them safe until the time of sale.

What to do after buying a cryptocurrency?

There are several strategies to profit as a cryptocurrency investor by trading, i.e. buying cheap and selling higher.

The trade can be daily, as the “day trade” is known, when the investor takes advantage of the day’s oscillations to make a profit on the sale.

However, there are other types of trades that are more interesting for those who intend to invest in cryptocurrencies, such as holding the digital currency for a few months, making a “position trade”; or for a few years, for a long-term trade.

Thus, it is not enough to know how to invest in cryptocurrencies, it is necessary to define what profile suits you best, what brings the best financial returns, and what are the strategies that make you most comfortable and confident when dealing with the digital currency market.

Some crypto investors do very well holding the asset for long periods of time, as they don’t get as restless or desperate at times of price declines, as happened in 2022 with Bitcoin and Ethereum.

In general, it takes strategy and planning to know when is the right time to sell the asset.

On the other hand, the investor who does not want to be exposed for so long can opt for the “position trade” or even the “day trade”, exchanging his digital currencies for dollars or reais on the same day, in weeks or months.

Study the Subject

By studying how to invest in cryptocurrencies, reading a lot about the subject, following reliable experts, and staying well informed, your chances of choosing an asset that has the potential to appreciate in value are much greater.

It is also important to highlight that it is fundamental to choose a digital asset that has solid fundamentals, usability, is on the radar of large investors, and is linked to social and environmental causes, as is the case with Kanna Coin, which is in its pre-sale phase.

Kanna has created its own ESG Token, dubbed KNN. In the model adopted by the company, besides obtaining the appreciation of the digital asset, the investor will also generate environmental impact through the recovery of degraded soils with the use of cannabis.

Acting as a DAO (Decentralized Autonomous Organization), Kanna guarantees transparency, security and equal rights for all investors. Want to know more about KNN Token? Check out all the information on our site!

What are the advantages of cryptocurrency?

In terms of investments, cryptocurrency has a very high level of volatility, and can make the investor rich with little invested capital.

Unlike stocks of consolidated companies, which take years to appreciate by 30%, a crypto can increase in price in this index or even double in value in a week.

The cryptocurrency investor who is well informed and prepared to operate in this market is able to take advantage of this volatility for quick and substantial profits.

By getting the buying and selling operation right, you can double or triple your capital in weeks or months. Therefore, learning how to invest in crypto is one way to have great returns for the future.

Cryptocurrency: what is a crime in this market?

In general, the main crimes involving cryptocurrencies are linked to financial pyramids, which are prohibited in Brazil.

In this case, an ill-intentioned group creates a random crypto and advertises it on the market as a great investment opportunity, since “the currency is just getting started and has the potential to appreciate greatly in a short time.”

In these cases, it is common for the group to present charts comparing the new asset to Bitcoin’s expansion and to say that consolidated currencies no longer have “room to grow, because they have already reached their limit.”

In pyramid schemes, where it is necessary to get more investors and create a volume of capital without being tied to a substantiated asset, the first ones who enter the business end up taking the money of the last ones who invest, until the whole structure breaks down.

So stay tuned and don’t fall for scams!

How to invest in cryptocurrencies safely?

Before investing in cryptos it is essential to study about digital currency investments, choose solid brokers, have a digital wallet to store your cryptos, and know the basics of each project, such as Bitcoin, Ethereum, and Solana.

The security lies in the knowledge you gain before you make your first operations, and in the support you will receive from experts in the field.

Finally, before betting on crypto-activities, take an investor profile test, evaluate whether this type of investment makes sense within your financial reality, and be prepared to monitor your assets regularly.

Want to know how to invest in digital assets and still generate social and environmental impact? Meet
Kanna Coin

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What are the SDGs and what are the goals of the 2030 Agenda?

As a follow-up to the Millennium Development Goals, the SDGs (Sustainable Development Goals) were created as an initiative to end global poverty and protect the environment from harmful human actions. Here we will talk a little more about what the SDGs are.

The agreement that makes up the 2030 Agenda has 17 goals and 169 targets to accompany the evolution of each country’s individual achievements and, despite being challenging for the vast majority of nations, some positive results have already been recorded, keeping the general expectation optimistic for the future of the plan.

Do you want to know what the SDGs are and what their real importance for sustainable development in the coming years in Brazil and in the world? Check out our content below.

What are SDGs?

The SDGs or Sustainable Development Goals are, as the UN itself calls them, “a global call to action to end poverty, protect the environment, and protect the climate,” with the purpose of ensuring that all people everywhere enjoy peace and prosperity.

In other words, SDGs are sustainable goals that aim to promote quality of life for all people, regardless of their current conditions.

This mapping is part of the global planning created by the United Nations General Assembly (UNGA) to eradicate poverty and promote dignity of life for individuals of all nations by 2030.

The agreement signed by 193 countries in September 2015, including Brazil, belongs to UNGA Resolution 70/1, named “Transforming our world: the 2030 Agenda for Sustainable Development.” In it, each state took responsibility for taking individual actions to fulfill the 17 macro goals on its list of sustainable development.

In total, there are 169 universal goals divided among objectives that cover four main categories: Social, Environmental, Economic, and Institutional. In turn, the sub-themes address spheres such as social development, hunger, global warming, health, drinking water distribution, sanitation, energy awareness, urbanization, social justice, and the environment.

Both the themes and the goals that make up the 17 Sustainable Development Goals were based on extensive public consultations that identified the aspects of greatest global vulnerability, according to the principles determined by the resolution proposed at the Rio+20 Conference, called “The Future We Want”.

Therefore, all countries that have committed to the SDGs would have 15 years to make progress towards achieving the goals and promote sustainable development in their country.

Despite recognizing how difficult it would be to achieve this goal, the first positive results began to be noticed in 2018. Therefore, the expectation of registering significant advances in most nations is still positive.

17 Sustainable Development Goals – What are the SDGs and what are they.

Now that we understand what the SDGs are and how they were classified, we need to understand what these goals actually are.

It is important to remember that the 17 Sustainable Development Goals count with smaller targets that help in the metrification of the countries’ evolution. So, it may be that a particular nation has not yet reached the main goal, but in the goals checklist, its evolution is in progress.

Anyway, the goals are:

  1. Poverty Eradication: Er adicate poverty in all its forms and from all places by 2030.
  2. Zero Hunger and Sustainable Agriculture: End hunger, achieve food security, improve nutrition, and promote sustainable agriculture.
  3. Health and Well-Being: Ensuring access to quality health care and promoting well-being for all.
  4. Quality Education: Ensure access to inclusive, quality, and equitable education and promote lifelong learning opportunities for all.
  5. Gender Equality: Achieve gender equality and empower all women and girls.
  6. Drinking Water and Sanitation: Ensure availability and sustainable management of drinking water and sanitation for all. To reach this goal
  7. Clean and Affordable Energy: Ensuring access to viable, sustainable, and modern energy sources for all.
  8. Decent Work and Economic Growth: Promote inclusive and sustainable economic growth, full and productive employment, and decent work for all.
  9. Industry, Innovation and Infrastructure: Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation.
  10. Reducing Inequalities: Reduce inequalities within and between countries.
  11. Sustainable Cities and Communities: Making cities and communities more inclusive, safe, resilient, and sustainable.
  12. Responsible Consumption and Production: Ensure sustainable consumption and production patterns.
  13. Action Against Global Climate Change: Take urgent action to combat climate change and its impacts.
  14. Life on Water: Conserve and sustainably use the oceans, seas, and marine resources for sustainable development.
  15. Terrestrial Life: Protect, restore, and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, halt and reverse land degradation, and halt biodiversity loss.
  16. Peace, Justice, and Effective Institutions: Promote peaceful and inclusive societies for sustainable development, provide access to justice for all, and build effective, accountable, and inclusive institutions at all levels.
  17. Partnerships and Means of Implementation: Strengthen the means of implementation and revitalize the global partnership for sustainable development.

To check out each of the 169 goals in detail, go to the UN’s website on what is SDG and select the goal you want to highlight.

It is worth noting that the goals are like the indicators of success of the objectives. In other words, the more goals states achieve, the higher their percentage of success in completing the goal.

what is un agenda 2030 - Diagram illustrating the 17 SDGs
Image with the 17 UN SDGs

Who is part of the SDGs?

During the process to define what the SDGs are and what the targets would be, leaders from governments and private sectors represented their respective nations on the council.

For example, in the case of Brazil, representatives of the federal, state and municipal governments, plus eight civil society representatives, formed the National Commission for the Sustainable Development Goals – now responsible for carrying out the planned actions.

All 193 UN member countries participated in the decision and committed to the SDGs and targets set for Agenda 2030, aiming for global sustainable development.

As I said before, in annual reports made available by the UN they had shown some progress on certain issues. However, the 2022 Sustainable Development Goals report highlighted a huge possibility of regression in global performance.

Impacts such as the global pandemic of COVID-19 and the War in Ukraine were highlighted by pointing out problems in the areas of “food security, health, education, environment, and peace and security” , which could affect between 75 to 95 million people living in extreme poverty by 2022(via The United Nations).

Among the positive highlights is Greece, thanks to its Recovery and Resilience Plan, which is being guided and structured based on the SDG principles and has been promoting environmental and social transformation, jobs, and people empowerment.

The United Arab Emirates, meanwhile, was a global mainstay in the distribution/sale of medical supplies to 136 countries, and in Lesotho the economy grew by 3.6% in 2020.

How is Brazil doing in relation to the SDGs ? (What are the SDGs)

After the first years of understanding what SDGs are and adjusting its public policies to start executing actions beneficial to the fulfillment of the goals and targets, Brazil managed to advance a little in its contribution.

In the 2021 report it was pointed out that Brazil was one of the countries that had moved furthest away from fulfilling the 2030 Agenda in recent years. The data pointed out that there were setbacks in 82.8% of public policies, most of them related to poverty – including the return to the hunger map and the registration of previously eradicated diseases, which continue to advance in a negative way.

However, in the 2022 report the country was cited on two positive points. The first was about efforts to boost access to clean cooking fuels, being part of the 12% increase in global numbers.

In addition, it was also mentioned by reducing the number of people living on an average income from 24.1% to 18.3%. This means that, despite still having an alarming number of people living in poverty, there has been an improvement in the actions aimed at eradicating this condition.

Of course, the numbers are positive and show the country’s commitment to accelerate its sustainable development. However, we must remember that this is just the beginning and there is a lot of work to be done.

A commitment that requires the contribution of all the Powers of the Federative Republic of Brazil, of the Supreme Federal Court (STF), and even of companies (aligned with the ESG) and individuals.

Sustainable Development impacts on technology

The impacts of Sustainable Development on technology encompass several aspects and segments that permeate all 17 goals defined in the SDGs.

In other words, we can say that poverty eradication is only one of the many consequences of investing in the goals of the 2030 Agenda.

Investing in the SDGs guarantees positive impacts on the economy, education, health, and industry, since the advances contribute to more investments being made in this field and, consequently, the adoption of new technologies, the development of quality infrastructure, and the training of people to assume these responsibilities.

A practical example in the socio-environmental field can be seen with the work that kanna will promote through its sustainable DAO. Based on blockchain technology and the KNN ESG Token, our decentralized organization will promote the recovery of the soil and the atmosphere by planting cannabis.

With the use of technology we will generate environmental impact, move the economy, and promote awareness about offsetting damage to the environment.

To learn more about our work and how you can join us by investing in a billion-dollar market and bringing real action to the world, visit our website and secure your KNN Token on pre-sale.

What is the cost of implementing the SDGs?

The cost for implementing the SDGs are very variable, depending on the instance we are considering.

When we talk about countries adopting the goals, the idea is that their cost should not be too high, since, in theory, governments should have enough resources to invest for the benefit of society.

As such, its greatest impact is on the management of the government, which must study how the resources should be used and which areas they will invest in over the next few years (health, education, security, etc.).

Now, when we talk about implementing the SDGs in companies, this cost can be high if the company is not aligned with sustainability principles.

To align with the SDGs the company must consider ESG (Environmental, Social and Corporate Governance), become a company that works for society and not just for profits. This may require a redesign of culture, values, and actions – and may require an investment to accomplish.

However, this point can be a great opportunity for corporations that are not yet aligned with sustainable development. There are many ways to use the SDGs as a cost-cutting tool, whether by adopting new technologies, investing in infrastructure, establishing partnerships, or even encouraging other companies to do more for society.

How can I help with the SDGs?

As an individual you can adopt the principles of the SDGs in your life and implement them whenever possible, taking ideals to your company, participating in social actions with non-profit organizations or even investing in responsible companies that can help in a more expressive way – as in the case of Kanna Coin.

Why invest in Kanna?

Here at Kanna we develop our global positioning considering the ESG and the UN SDGs. With a technology company culture and vision, we believe that information engages and involves the community.

So we made our values clear and reinforced the validation of acting on all 17 goals, 15 of which are directly impacted by cannabis use. In addition, we are directly active in 4 SDGs and 31 individual targets: Industry, Innovation, and Infrastructure; Responsible Consumption and Production; Life on Water; and Life on Land.

And with the expanding market Kanna is in, its socio-environmental impact is quite promising, as accelerated growth on all its fronts (ESG, cannabis and crypto) is predicted.

Do you want to know how to participate in this transformation and still invest your money in a conscious way, bringing social impact and profitability to funds? Meet Kanna!

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Types of cannabis: Main applications, benefits, and characteristics

Types of cannabis: Main applications, benefits, and characteristics

Although there is still a big taboo when talking about cannabis in Brazil, in many parts of the world its use is made in various segments of the industry.

From the production of medicines to treat degenerative diseases, to even the replacement of resources such as oil and wood, cannabis shows itself to be a multifunctional product with the potential to be a sustainable option for creating new solutions that promise to impact the economy and the environment.

If you want to know what types of cannabis there are, their main characteristics and applications, check out our detailed content about this extremely versatile plant.

What types of cannabis are there?

Cannabis, just like all other plants that exist, is part of a specific group that counts some classification factors.

Belonging to the plants Angiosperms, of the order Rosales (flowering plants) and family Cannabaceae, Cannabis is a genus within this group of characteristics of the types of cannabis that exist.

All this classification serves for us to understand that, within the genus Cannabis, there are still three different plants catalogued and each one has some aspects that determine its applications in the industry, according to the types of cannabis.

These plants are called varieties , which in taxonomy are considered subspecies. Thus, the three varieties of Cannabis that exist are Cannabis sativa, Cannabis indica, and Cannabis ruderalis.

They all have their own specificity and purpose of use. For this reason, we need to understand that, despite being cannabinoid plants, the purposes of the compounds extracted from cannabis go far beyond recreational use.

What are cannabinoid plants (phytocannabinoids)?

Cannabinoid or phytocannabinoid plants are producers of the natural compound of the same name.

From this compound extracted mainly from Cannabis sativa, we can find substances such as Tetrahydrocannabinol (THC), Cannabidiol (CBD), Cannabigerol (CBG), Tetrahydrocannabinol Acid (THCA), Tetrahydrocannabivarin (THCV), Cannabichromene (CBC), and Cannabidivarin (CBDV).

Even with these rather complicated names, there are two main ones that are the best known: THC and CBD.

The first cannabinoid has a psychoactive effect and has been studied for years because of its properties that can help in the treatment of several diseases, ranging from insomnia to fighting degenerative diseases and cancer cells.

CBD, on the other hand, has no psychoactive effects and is also used in the pharmaceutical industry to treat diseases such as Alzheimer’s, epilepsy, and anxiety.

Although not as well known, the other compounds listed above are also being studied for use in the creation of new drugs.

In short, cannabinoids are harnessed for disease treatments because of their ability to balance biological functions. Cannabis in general is already used in industrial and environmental market solutions, causing significant socio-environmental and economic impacts on society.

Types of Cannabis: Difference between indica and sativa

Even though the most common cannabis is sativa, indica is also used extensively by the industry. They originate from Central Asia and the Indian subcontinent and are therefore more suited to cold and dry climates.

While Cannabis sativa are larger and have thinner leaves, Cannabis indica are smaller and have wider, darker-toned leaves. Because they originate from equatorial regions, they are more suited to hot and humid climates.

Regarding their composition, the biggest difference is in the amount of THC and CBD in each. While Cannabis indica has a higher level of CBD, Cannabis sativa has a higher level of THC.


For the cannabis market the types of cannabis don’t change much. These terms are usually associated with the choice of a particular strain for recreational consumption, since there are no genetic differences between the two types of cannabis and the industry makes use of the plant’s properties.

So when we talk about the applications of cannabis, let’s consider its compound for use beyond recreational.

Cannabis use and applications

Now that we understand what types of cannabis there are, let’s talk about its applications in industry, which are not limited to recreational use.

Illustration of the benefits of the types of cannabis

In fact, thinking this way is totally backward, because cannabis is seen as an extremely rich resource for numerous segments. Among them, we can list:

Industrial applications

  1. Hemp fibers: Extracted from the stems of the plant through a process called decortication, hemp fibers have various applications such as the production of fabrics, panels, insulation, and upholstery.
  2. Textiles: As said before, hemp allows the production of textiles, called textile fibers. Because it is considered more productive than cotton, its use implies directly in the reduction of pesticides, since cotton farms use many of these synthetic chemicals.
  3. Hemp seeds: Considered a nutritious food and full of health benefits, hemp seeds, besides being rich in fatty acids and amino acids, help in the prevention of diseases such as high cholesterol, arthritis, sinusitis, and asthma.
  4. Hemp Oil: Hemp oil is extracted from its seeds and is used for food preparation and is preferably consumed raw. It is also rich in vitamins A, E, and the B complex.
  5. Paper: Similar to the manufacture of textiles, the production of paper from hemp tow has a major impact on the environment. This is because it is possible to make it from the residue of hemp cultivation intended for seeds and fabric fibers.
  6. Fuels: And another major environmental impact caused by hemp can be seen in the production of biomass fuels. In this case, the hemp crop would be responsible for absorbing the CO2 released into the atmosphere – creating a sustainable cycle.
  7. Beauty products: The cosmetics industry also takes advantage of the different types of cannabis for the production of various moisturizing products, such as oils, skin creams and soaps.
  8. Ground Quilting: Made to be placed on the ground to maintain soil moisture, control temperature, and prevent pest growth, hemp quilt is a sustainable solution for the agricultural industry.

Applications in the medical industry

  1. Drug production: As we mentioned throughout the text, several drugs are made using THC and its benefits are numerous in the treatment of degenerative diseases such as Alzheimer’s and Parkinson’s.
  2. Topical products: The pharmaceutical industry still makes use of both types of cannabis to produce creams, oils, and ointments to treat muscle irritations and pains.

Environmental applications

  1. Bio-construction: Both bricks and cement made from hemp have the ability to absorb CO2 and are therefore already an alternative for building sustainable homes.
  2. Alternative to oil in plastic production: Hemp can also be a sustainable substitute for oil thanks to the cellulose contained in its composition, allowing the production of biodegradable packaging and insulation.
  3. Substitute for wood: Pressed hemp is also used as a substitute for wood and can create various structures from stacking it.
  4. Soil reclamation: In addition to all these points listed, hemp and cannabis types can still be used to reclaim soil contaminated by heavy metals. Through the process known as phytoremediation, soil decontamination allows the restoration of degraded areas to finally make cultivation possible.

Phytoremediation is a low cost process with a huge environmental impact. And Kanna, knowing the importance of investing in social and environmental actions is arriving in the crypto-active market with its ESG token, KNN, precisely to act in this scenario.

By investing in this asset you help generate environmental impact and still earn income on the value and time of application.

If you want to know how to secure your token in the pre-sale, visit our website and find out how you can contribute to the DAO that aims to change the economy and reduce the amount of carbon dioxide gas in the atmosphere.

Types of Cannabis: Difference between Hemp and Cannabis

In the list of applications, I mentioned hemp a few times as one of the solutions coming from the Cannabis types.

For those who are not aware of their differences, this term can confuse what each one is. However, there are some points to consider when thinking about these two aspects.

When we talk about the plant, regardless of the type of cannabis, we are mainly referring to the cultivation of the plant with a view to extracting its chemical compounds. Most of the time, we are referring to the product intended for the medicinal and esthetic industry.

Hemp is the opposite. Its cultivation is intended to extract the seeds, fibers, and stem from the plant and is therefore largely destined for industrial and sustainable use.

Socioeconomic impacts and projections for the future

If you have gotten this far, you surely understand what types of cannabis there are and that its use by the industry is very versatile and its properties contribute to the creation of sustainable solutions with great social impact.

Although it still depends on its regulation in Brazil, several countries already use cannabis beyond medicinal use, promoting an exponential growth in an already billion-dollar market.

According to a report by the consulting firm New Frontier Data(via Época Negócios), in 2021 the cannabis market will move more than $27 billion in the United States alone, and industry growth is expected to average 10% per year.

The main bets are the pharmaceutical and recreational markets, however, as we show in the text, cannabis has many promising industrial applications – including the recovery of contaminated soil, as Kanna intends to do with its Decentralized Autonomous Organization.

How to invest in the cannabis industry with Kanna?

Kanna is a DAO (Decentralized Autonomous Organization) that aims to generate social and environmental impacts through the use of cannabis for the recovery of contaminated soils and the reduction of CO2 in the atmosphere.

To this end, we are active on the crypto-active market with our ESG Tokens in a horizontal, decentralized and transparent operation. By investing with KNN you generate income while creating social awareness, impacting the environment, and transforming the local economy.

Want to know how you can join us in this important mission? Check out our White Paper and guarantee your governance token in the pre-sale.

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Know what is DAO, Decentralized Autonomous Organization

O que é DAO? (sigla em inglês para Organização Autônoma Descentralizada).

Não é um conceito novo para a comunidade de criptomoedas, pois faz parte do mercado desde de 2015, quando foi criada pelo até então Software Tester da Ethereum, Christoph Jentzsch.

Com o intuito de ser um um fundo de investimentos compartilhado, onde todos os contribuintes teriam direito ao voto de quais ações seriam tomadas, a DAO continuou ganhando forças até o momento em que abriram a venda dos seus Tokens de governança para novos investidores e o modelo passou a ser uma referência de transparência e gestão corporativa.

Desde então, as Organizações Autônomas Descentralizadas vêm recebendo cada vez mais destaque e já são consideradas uma das principais tendências para transformar o modelo de gestão de grandes companhias do mercado de cripto. 

Quer saber a fundo o que é DAO e como funciona essa tecnologia inovadora? Confira esse conteúdo completo que elaboramos para tirar todas as suas dúvidas.


What is DAO, Decentralized Autonomous Organization?

Para entender o que é uma DAO precisamos compreender, antes de qualquer coisa, como funcionam as organizações coletivas tradicionais.

Atualmente, a forma mais comum de gerenciamento de uma organização é através da hierarquia, onde os cargos mais altos definem quais serão as ações tomadas na companhia e, somente depois, é repassado para o restante dos colaboradores – seguindo um organograma pré-estabelecido.

Por sua vez, as DAOs ou Organizações Autônomas descentralizadas não dependem dessa hierarquia. Isso porque sua governança é feita pelos proprietários dos Tokens de governança de uma determinada plataforma e cada pessoa pertencente a esse grupo possui direito de votação na tomada de decisões.


Diagram Explaining What is DAO

Essa autonomia garante que a organização possa funcionar de modo independente, sem a necessidade da existência de cargos e, até mesmo, das estruturas de empresas como conhecemos hoje. 

O propósito das DAOs é justamente garantir a gestão da companhia através de contratos inteligentes (conhecidos como smart contracts) e algoritmos, que permitem assim, a descentralização das operações.

Para assegurar que as decisões serão voltadas aos interesses comuns, as DAOs têm suas regras baseadas em blockchain e incorporadas ao seu código.

Em outras palavras, isso significa que ninguém pode tomar atitudes baseadas em suas próprias vontades, dando a segurança de que nenhuma medida importante será tomada sem o consentimento do grupo. 


How do DAOs work in the cryptocurrency market?

Como dissemos anteriormente, as DAOs usam regras baseadas na rede blockchain para criarem a estrutura da sua organização digital 100% transparente, já que qualquer pessoa do grupo pode verificar o código programado.

Em seu processo de criação, o grupo se reúne para estabelecer quais serão as regras da organização autônoma descentralizada, além da plataforma que a estrutura será feita e hospedada – sendo uma estrutura que suporte obrigatoriamente os smart contracts

O que começou a ser feito apenas na Ethereum, agora já conta com diversas opções como a própria Kanna, que ainda visa trazer um impacto ambiental recuperando solos contaminados com o uso do cânhamo.

Após a criação da DAO e das regras que vão determinar sua missão e princípios, são gerados os ativos da blockchain, conhecidos como tokens de governança, que serão disponibilizados para seus investidores e contribuintes.

Todos que tiverem seu Token poderão votar, com peso igual, nas tomadas de decisões da DAO, ajudando a direcionar quais serão seus próximos passos no mercado de criptoativos. Esse princípio é o que chamamos de governança compartilhada descentralizada.

Basicamente, as decisões mais importantes serão feitas em conjunto, seguindo as regras da automatização definidas no código da DAO.


What is DAO in the crypto market and why is it important?

Geralmente a DAO é criada por uma comunidade que determina as suas regras no código que é aplicado em sua estrutura de blockchain, mas isso não significa que essas regras não podem ser alteradas.

Na maioria das vezes que uma mudança precisar ser feita, ela deverá ser votada e acordada por todos os membros do grupo.

Contudo, cada grupo pode estabelecer as regras da sua organização e, em alguns casos, podem ser eleitos alguns “líderes regentes” que possuem um poder de decisão maior para as realizar ações cotidianas de menor impacto e que podem ser resolvidas rapidamente. 

Sendo assim, um dos pontos mais importantes das organizações autônomas descentralizadas é o da transparência nas operações de negócios. Todos sabem o que será feito e quais são as regras da DAO.

Outro ponto positivo para esse novo modelo de organização é a sua independência das burocracias de países ou governos, já que pessoas de diferentes lugares do mundo podem contribuir.

Esses aspectos da DAO não só otimizam os processos complexos que demandam muito tempo e recursos da empresa, como também criam uma segurança maior para trabalhar ações financeiras com pessoas que você não conhece.

Com isso, já ficou claro como as DAOs impactam o mercado de criptoativos e porque são consideradas uma das grandes tendências na reformulação de governanças organizacionais para os próximos anos. Mas como funciona na prática?


Examples of what DAO is.

Como dito no começo do texto quando falei sobre o que é DAO, esse modelo de Organização não é algo novo no mercado e já existem grupos autônomos funcionando com base nessa estrutura.

Segundo uma pesquisa feita pela DeepDAO, o número de DAOs ativas cresceu 660% em apenas um ano, passando de 10 para 76 organizações, em 2020. De acordo com o site da mesma empresa de análises, hoje esse número já soma 4.830 DAOs ativas em companhias dos mais variados segmentos.

Alguns exemplos das aplicações das DAOs são:


  • Charities: By creating an autonomous decentralized organization for a social project or NGO, it is possible to allow everyone to see the actions that are on the agenda and to be able to vote on those that should be funded.
  • Collective ownership: In addition to voting on which physical or digital assets should be purchased, it is also possible to create a vote to define how they should later use them.
  • Ventures and investments: As soon as they accumulate a certain amount in funds, it is possible to define with the group which venture they will invest. The profits from the shares can be divided among the taxpayers.
  • Network of self-employed professionals: Although rare, some DAOs may want to invest in physical spaces for employees to meet. This decision can be taken through a vote that will define the relevance of this investment.

Organizações autônomas como a MolochDAO, grupo centrado em financiar projetos na rede Ethereum, já estão atuando e permitem a associação de interessados que tenham experiência no mercado.

Mas ela não é a única. Muitas DAOs ainda estão por vir e, uma delas, é a Kanna: uma empresa de impacto socioambiental que utiliza a tecnologia da Blockchain e do Cânhamo para recuperar o meio ambiente. 

Quer saber como você pode investir no mercado de cripto e gerar impacto no planeta através das aplicações da cannabis? Confira nosso site e garanta seu Token KNN.  


Decentralized Organizations vs. Traditional Organizations

Agora que você entendeu o que é DAO, quero destacar suas principais diferenças das organizações tradicionais que, na grande maioria das vezes, seguem um sistema hierárquico de gestão. 

E por falar nisso, esse é o principal diferencial das DAOs, pois por serem descentralizadas, tendem a ser planas, permitindo que todos contribuam com seus votos e definam o rumo da organização.

Os votos são contabilizados automaticamente e não correm nenhum risco de serem alterados, garantindo a segurança e a democracia do grupo.

As organizações tradicionais, por sua vez, realizam mudanças de acordo com o que é decidido pelos cargos mais altos da empresa. Além de ser uma prática menos democrática, limita a ação e o poder de escolha de outras partes envolvidas na companhia.

Nesse caso, o risco de aprovação de mudanças que desagradam parte das pessoas envolvidas é grande, uma vez que algumas determinações que favorecem apenas investidores ou mesmo interesses individuais podem ser priorizadas.


How to invest in a DAO?

Atualmente, existem diversas DAOs ativas no mercado e você pode encontrar aquela que mais faz sentido para seu investimento.

Contudo, um ponto de atenção que deve ser considerado são as regras que cada uma determina para seu grupo de contribuintes. Em alguns casos, você deverá cumprir uma série de pré-requisitos para poder participar da DAO, como ter experiência no mercado financeiro, negociações de NFTs, entre outras.


What can we expect from DAOs?

Como discutimos no texto, a criação e uso das DAOs no mercado de criptoativos está crescendo a cada ano. 

Com o aumento de interesse e melhorias constantes feitas nas tecnologias é esperado que muitas empresas encontrem no sistema de organização descentralizada uma nova forma de gestão para seus negócios – principalmente aqueles ligados ao mercado financeiro.

Sendo assim, vertentes como Metaverso, NTFs e até mesmo Web3 já são alvos das DAOs para investimentos de risco em projetos inovadores que devem impactar o mercado nos próximos anos.

Mas não é somente assim que as organizações descentralizadas estão sendo usadas. Empresas como a Kanna estão criando seu próprio Token ESG chamado KNN, que vai promover a valorização do ativo ao mesmo tempo em que gera impacto socioambiental por meio da recuperação de solos com o uso da cannabis.

Além disso, o projeto ainda visa melhorar a economia local com o uso do CDB na medicina e outras aplicações industriais do cânhamo.

Para saber mais da Kanna Coin e como garantir seu token KNN na pré-venda, acesse nosso site neste link.


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What is Blockchain, the basics you should know about cryptocurrencies

If you don’t know what is blockchain and don’t have crypto-actives in your investment portfolio yet, you are missing a great opportunity. The kind that doesn’t knock on your door twice. So, read this article to the end to understand how disruptive the technology behind this great innovation is.

What is Blockchain?

You may have already heard the term blockchain, but if you haven’t, you can be sure that in the next few years it will be present in our daily lives, especially in the area of technology.

Translated from English as “blockchain,” the concept of blockchain emerged in 2008 in the paper known as the bitcoin white paperwhich explains in detail the proposal for an electronic currency that is built on a reliable, decentralized network that does not allow duplication of spending and can be made peer-to-peer at any time and to any place in the world, requiring only internet access. Bitcoin is the pioneer and the best known, but there are several assets with similar characteristics. These digital assets are called cryptocurrencies.

The big revolution behind the whole bitcoin system is actually the blockchain, because it is this technology that makes the network reliable. But don’t worry! In this article you will understand how it works, and also the possibilities of using this technology that goes far beyond cryptocurrencies.

Think of a public ledger, where all transaction history is recorded and everyone can access it whenever they want. A big database. In this book, information such as the amount of coins transacted, who sent, who received, when this transaction was made, and where in the book it is located, are registered through cryptography, that is, anonymously.

These transactions are stored within a block, and each new block that is generated carries all the information from the previous block plus its own information, thus forming a chain of blocks.

What is Blockchain

As you can see in the image, each block generates a so-called “hash”. The hash is basically a code of letters and numbers that represents the information imputed in the block. As if it were a “fingerprint”, unique. Understanding that each hash contains all previous hashes, any changed information generates a new hash, and if it does not agree with the entire network, it is invalidated.

This is exactly how Kanna’s ballast works. Each token carries the date, time stamp, and coordinates of the impacted space. This process involves 4 actors: the buying stakeholder, the selling stakeholder, the miner/validator, and the local community that is responsible for verifying and guaranteeing the real impact of the land.

That is why this system provides transparency and immutability, after all, to make any change it is necessary that more than 50% of the network (of thousands of people spread around the world) validate the veracity of the information. This is called blockchain network consensus and is done by the computers belonging to this network.

The blockchain explanation above brought up aspects of currencies as an integral part of the information that will be generated in a block. But this system allows other types of information, not necessarily just financial transactions. In addition to cryptocurrencies, blockchain technology can also be used for document validation, intellectual property, public transparency, medical records, diplomas, real estate records, and so on. We can already see that the possibilities for using technology are promising, can’t we?

The Smart Contract Revolution

And from this universe of technology and blockchain, the so-called smart contracts have emerged. They are contracts capable of being executed by themselves, formalizing negotiations between two or more parties without depending on the intermediation of a third party. Then rules, conditions and consequences can be established and blockchain helps this kind of software to verify and record this information providing reliability for all involved.

In addition to transparency, another benefit provided by smart contracts is cost and time savings related to business transactions and process efficiency. Another factor that does not enter into the account would be possible human error.

Understanding how smart contracts work is of utmost importance to ensure Kanna’s reliability and operation.

Technology is a tool that has definitely been improving our lives. But, as with any other aspect, you have to be careful. Studying and understanding how it works is essential to have security and success in this type of transaction. For example, the code that makes up the contract must be perfect, without any openings or bugs. Otherwise, you will become vulnerable.

So always research the projects, companies and people involved. There are many people – like us – who value transparency and information, but unfortunately we can’t say that they are all.

How to invest in cryptocurrencies

Now that you have understood how all the revolutionary technology behind bitcoin, Kanna coin and other cryptocurrencies works, you must be wondering what the first steps would be to start investing.

The golden tip is: study before anything else. There are more than 11,000 assets in the crypto market, and obviously there are good and bad projects. There is no point in choosing where to invest your money because of a name, a promise, or a pretty website. It is necessary to understand the fundamentals of that project, and then make a speculation.

Look for ideas that you identify with, projects that you believe in the solution that the proposal brings. Don’t forget: well-founded projects have a lot of added value, and regardless of the price at the moment, their value tends to grow in the long term. Don’t leave fundamental analysis aside.

So be sure to check out our white paper before investing in the project.

There are a few ways to get exposure to the cryptocurrency market. You can trade them on an exchange, accept them as a form of payment, or do a P2P deal, i.e. directly with another person who wants to sell. The latter can also be done via a DEX (decentralized exchange).

In 2018 the CVM (Comissão de Valores Imobiliários) allowed Brazilian funds to make indirect investments in cryptocurrencies abroad by buying derivatives or shares of other funds. In 2021 the first fund was launched on the Brazilian stock exchange, allowing investors who are “not qualified” by the CVM – read lower purchasing power – to also have this opportunity. So it is possible to get exposure to these kinds of assets in a more traditional way as well.

Speaking of “traditional investments”…

It is already known that the banking system is responsible for most of the payments made in the global economy. This system is also responsible for issuing new currencies, technically, through the control exercised by its state economic organs.

The result of a lack of control and planning results in sky-high inflation and a gradual loss of purchasing power over the years. To give you an idea, the 2021 minimum wage has the lowest purchasing power since 2005. A survey done by mathematician José Dutra Vieira Sobrinho for Invest News points out that the real has lost 84% of its purchasing power in the last 26 years, since the beginning of the real plan.

It turns out that the effects of inflation are not the same for the entire population, and food expenses end up weighing much more heavily on the lower income classes, who need to use most – or all – of their earnings on food. And the effect that this causes everyone already knows: the top goes up and the bottom goes down.

According to an article published by El País, studies and specialists say that segregation increases in correlation to the growing inequalities caused by the current economic model.

And knowing that ̶e̶s̶t̶á̶ ̶t̶u̶d̶o̶ ̶e̶r̶r̶a̶d̶o̶ the current economic model is not efficient, much less the financial education of the population, the proposal of cryptocurrencies is precisely to subvert the currency issuer, without being controlled by an inefficient regulatory body. Thus creating a valuable monetary system, giving the power of value decision to people in the famous and simple supply and demand model.

Exchange is not a wallet

The motto of the crypto community is: if you don’t have custody of your assets, they are not yours. But how so? The most important thing to understand about this digital currency universe is that the idea around this whole financial system started by bitcoin, is primarily, the protection of your capital and it is only properly protected when it is in your custody. Technically we should not trust the big companies and brokerage houses as they are susceptible to problems, regulations, and a host of attacks. This is why enthusiasts of this market, for the most part, will not recommend the aforementioned traditional investment model in the form of funds and derivatives.

The recommendation would not be to leave it on an exchange either. Think about it: if there is a problem with your clients’ money, banks and funds can – or at least should – reimburse them for their monthly fees and charges. That’s the idea. The exchanges, on the other hand, do not charge any custody fees and their revenue comes exclusively from their trading fees. In other words, there is no guarantee or protection regardless of the size and reliability of the company. Exchange is not a wallet!

What to do then? Basically what the community advocates is that you can quietly use exchanges to trade your cryptocurrencies, but if your goal is to hold (term for holding an asset for the long term) the best thing to do is to have a cryptocurrency wallet.

Have custody of your assets

Known as wallets and of various types, digital wallets are responsible for storing security keys. There are two types of keys: the public ones, which are like a kind of address to send and receive, and the private ones, which resemble the password to a safe and should not be shown to anyone – even because the market is very digital, it is recommended that this password not be accessible online.

When you make transfers through the wallet, the transaction is registered in the blockchain and it is precisely through the blockchain that you can allow access, consult, and control your assets.

Now that you understand how the cryptocurrency universe and even the much talked about blockchain work, I bet you are surprised by the growth potential of this market because of its revolution and technology.

Exploring this potential, our project was born. Check out Kanna’s White Paper to understand how we will make a difference by generating social impact. If you have any questions, please contact us and we will explain. And the next step is to invest! 🙂

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