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ESG
Home Archive by Category "ESG"

Category: ESG

February 17, 2025
articlescannabiscryptocurrenciesESG

KNN Token: The Explosive Combination of the Cannabis Market and Blockchain Around ESG Practices

Introduction: The Intersection of Two Billion-Dollar Markets

The financial market is facing one of the greatest opportunities for economic convergence today: the intersection between cannabis, blockchain and sustainability (ESG). Cannabis is emerging as one of the most promising sectors, with a market projected to reach US$69.25 billion by 2029, driven by its growing medicinal and industrial acceptance (Mordor Intelligence, 2024). Meanwhile, the cryptocurrency market is projected to exceed $3 trillion by 2024, with Bitcoin becoming the 8th largest financial asset in the world, even without a centralized issuer.

This financial and industrial revolution is being driven by regulatory innovations and increased demand for sustainable practices. Governments and institutional investors are increasingly paying attention to companies that adopt policies of environmental and social responsibility, encouraging the transition to a greener economy. In this scenario, the KNN Token emerges as the key piece that connects these two disruptive universes, while promoting positive social and environmental impact through ESG certification and carbon tokenization.

Combining traceability, transparency and decentralized governance, KNN is positioned to revolutionize the way investors and companies interact with sustainable assets. This article explores how KNN is shaping the future of the green economy by providing an innovative and sustainable economic model that can benefit investors, companies and the entire global community.


The Cannabis Market: A Rapidly Expanding Industry

Cannabis is rapidly moving from being a marginalized sector to one of the most lucrative and regulated markets in the world. Countries such as the United States, Canada and Germany are pushing for legalization, both for medicinal and recreational purposes. This growth is due to three fundamental pillars:

  • Exponential Growth of the Sector: Increased public acceptance and favorable regulation have significantly expanded the consumer and investor base in the sector. Currently, more than 37 US states have legalized the medicinal use of cannabis, and projections indicate that by 2030, this market could exceed US$ 100 billion globally.
  • Use of Hemp in the ESG Industry: Hemp is one of the most versatile and sustainable crops available, and can be used to make bioplastics, building materials, ecological textiles and even as a natural method of carbon capture. Unlike conventional crops, hemp improves soil quality and requires less water, making it a strong candidate for regenerative agricultural practices.
  • Industry challenges: Despite growth, the industry still faces challenges such as a lack of transparency in product traceability, high regulatory compliance costs and difficulties in accessing funding. The need for a reliable and decentralized certification system makes blockchain an essential tool for the evolution of this market.

Blockchain and Tokenization as a Solution for the Cannabis Market

Blockchain technology is revolutionizing various sectors by providing transparency, security and decentralization. In the cannabis market, where issues such as traceability, compliance and financing are constant challenges, the adoption of blockchain offers effective, long-term solutions.

Traceability and Compliance

Blockchain makes it possible to record every stage of the cannabis production chain immutably, ensuring that products are traceable, authentic and regulated. This solves one of the sector’s biggest challenges: verifying the origin of the product, preventing fraud, counterfeiting and improving acceptance on the legal market.

In addition, regulators and investors can access real-time information on cultivation, processing and distribution, ensuring that all practices comply with international legislation. This level of transparency also makes it easier for new players to enter the sector, removing barriers that prevent small and medium-sized producers from accessing regulated markets.

Asset Tokenization and ESG Certification

Tokenization is transforming the cannabis sector by allowing physical assets and sustainable practices to be digitized and monetized. The KNN Token becomes a link between producers and investors, ensuring that companies that adopt good ESG practices can generate economic value from sustainability.

With this, blockchain-based ESG certification eliminates the need for intermediaries, ensuring that the tokens represent verifiable and auditable environmental impacts. This allows certified producers to sell their impact tokens to companies that want to offset their carbon emissions, strengthening the sustainable business model.

Eliminating Intermediaries and Reducing Costs

Traditionally, ESG certifications and carbon credits are dominated by large certifiers, who charge high fees to validate a company’s sustainability. This model creates barriers for small producers and limits access to the regulated market.

Kanna’s decentralized model allows any producer to access the certification market without having to pay exorbitant fees or rely on unnecessary bureaucracy. Validation takes place in a distributed manner, through independent validators, ensuring that the positive impact generated by operations is duly recognized and monetized.

In addition to reducing operating costs, Kanna’s decentralized certification expands market access and democratizes the green economy, creating opportunities for both sustainable companies and investors looking for assets aligned with ESG principles.


The Economic Model of the KNN Token

KNN is not just a speculative crypto-asset. Its economic model is designed to create sustainable demand and generate value over time. Here are the main pillars of this system:

  • Reward for Holders and Validators: Companies seeking certification need to purchase KNN tokens, which are distributed as a reward to validators and holders. This sustainable economic cycle encourages active community participation and ensures that ESG certification expands continuously.
  • Utility Token and Legal Compliance: KNN has been classified as a utility token, according to Machado Meyer’s legal opinion, ensuring its regulatory compliance and avoiding securities law issues. Its use is directly linked to access to services and benefits within the Kanna ecosystem.
  • Generation of NFTs: KNN allows the creation and ownership of NFTs linked to environmental certifications, ESG seals and digital assets exclusive to the Kanna community. These NFTs serve as proof of good sustainable practices and can be used to validate positive environmental impacts.
  • Access to Exclusive Groups and Events: KNN holders can participate in exclusive Kanna community groups, including strategic discussions on governance and ecosystem development. In addition, there are opportunities to access in-person and virtual events focused on blockchain, cannabis and sustainability.
  • Deflationary and Scalable Asset: The supply of KNN is fixed, ensuring that as more companies seek ESG certification, the demand for the token increases while its supply remains limited. This natural scarcity model favors the asset’s appreciation over time.

With this structure, KNN differs from other crypto-assets in that it has real backing in ESG certification, the generation of carbon credits and an economic model that values early adopters. Its combination of practical utility and positive environmental impact makes it one of the most innovative assets in the blockchain and sustainability market.


5. The ESG Impact of KNN and Decentralized Certification

KNN not only benefits investors, but also drives positive social and environmental impact. Its ESG structure strengthens its legitimacy and attractiveness for companies seeking sustainable solutions. Kanna’s decentralized certification model allows companies and producers to actively participate in the transition to a greener economy, while generating opportunities for investors interested in regenerative assets.

Immutable record on the Blockchain

Blockchain eliminates one of the biggest problems in the traditional ESG market: the lack of transparency. Many companies claim to comply with environmental standards, but without a reliable auditing system, it becomes difficult to verify the authenticity of these claims. KNN solves this problem by ensuring that every carbon credit, ESG certification and environmental impact is recorded immutably on the blockchain. This:

  • It prevents fraud and greenwashing by ensuring that data cannot be changed retroactively.
  • It guarantees traceability and public auditability, allowing any person or company to check the validity of the certifications and credits issued.
  • It increases investor and market confidence by providing a decentralized structure for environmental and social certifications.

Inclusion of small and medium-sized producers

Traditional ESG certification is often inaccessible to small and medium-sized producers due to the high costs and bureaucracy of centralized certifiers. Kanna’s model democratizes access to the ESG market, making it more inclusive:

  • Reduced costs: Decentralized certification eliminates intermediaries and allows producers to access ESG certification without having to invest large sums.
  • Encouraging the adoption of regenerative practices: Small and medium-sized producers who adopt sustainable practices gain access to a carbon credit market, which generates new revenue opportunities.
  • Greater competitiveness for local producers: Smaller companies that previously didn’t have access to recognized certifications can now prove their environmental and social practices in a globally validated way.

Creating a Sustainable Ecosystem

The adoption of KNN goes beyond the ESG certification and cannabis market. It is a key element in driving the global transition to a regenerative economy, where sustainable practices are not only encouraged, but rewarded financially:

  • Expanding the adoption of ESG practices: Companies that adopt Kanna’s model can access differentiated markets and attract consumers and investors who prioritize sustainability.
  • Boost for the decarbonization of the economy: The generation and sale of carbon credits made possible by the KNN encourages companies to reduce their emissions and invest in regenerative initiatives.
  • Consolidation of a new economic paradigm: The growing adoption of KNN creates an ecosystem where regenerative practices are financially advantageous, promoting an alignment between economic development and environmental conservation.

KNN’s ESG impact transcends market speculation and is positioned as a strategic asset in the fight against climate change and inequality in access to sustainable certifications. Its structure not only rewards good practices, but also makes the ESG market fairer, more accessible and more reliable for all participants.


Conclusion: KNN as a Pioneer in the New Green Economy

The KNN Token represents the fusion of two highly promising markets – cannabis and blockchain – and at the same time introduces a sustainable and innovative solution to the challenges of ESG certification. Its deflationary economic structure, the transparency provided by blockchain and the democratization of environmental impact certification make KNN a strategic asset for investors and companies looking to position themselves in the new green economy.

With the growing demand for sustainable and decentralized solutions, KNN is well positioned to become one of the most relevant utility tokens in the ESG sector. Its adoption not only boosts the valuation of early investors, but also contributes directly to the global transition towards a fairer and more sustainable economy.

For those looking for an investment opportunity aligned with innovation, environmental impact and sustainable growth, the KNN Token presents itself as an essential asset in the convergence of technology, cannabis and ESG. 🚀🌱

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February 17, 2025
articlesESG

Kanna Coin and carbon tokenization on the Blockchain

1. introduction

Carbon tokenization has become an innovative solution for transparency and traceability in the carbon credit market. The traditional model, centralized and often inefficient, faces challenges such as lack of credibility, greenwashing and financial barriers for small producers. Kanna Coin proposes a new paradigm: a blockchain-based ecosystem that ensures that each carbon credit generated has its origin verified and audited on the Web3 before being traded on traditional Web2 platforms.

The diagrams presented illustrate how the model will work, from environmental certification to the issuing and marketing of credits. This article delves into how the system works, the deflationary logic of the token and the economic and environmental impact of Kanna’s initiative.

2. The Relationship Between ESG Certification and Carbon Credits

ESG certification and carbon credits are interlinked elements within the sustainable ecosystem, as both aim to measure, prove and encourage good environmental and social practices. However, one of the main challenges of the traditional carbon market is the reliability of the credits issued, since most of them are generated based on opaque methodologies and without adequate traceability.

Kanna’s protocol proposes to solve this problem by linking the generation of carbon credits directly to ESG audits registered on the blockchain. This model allows for a high level of transparency and auditability, ensuring that each carbon credit represents a real removal or reduction of CO₂ from the atmosphere.

By uniting ESG certification and carbon tokenization in the same decentralized process, Kanna creates an innovative solution to validate and reward companies and producers that adopt sustainable practices in a legitimate way.

2.1 How Certification Generates Carbon Credits

Unlike conventional systems, in which carbon credits are issued by centralized entities without robust distributed auditing mechanisms, Kanna’s approach ensures that these digital assets originate from verifiable and traceable data.

The process works as follows:

  1. ESG Audit – Companies and producers interested in obtaining ESG certification submit detailed information on their environmental, social and governance practices. This can include data on energy consumption, soil conservation, the use of renewable inputs and social policies.
  2. Decentralized Validation – Kanna’s community of validators analyzes and confirms the authenticity of this information. To prevent fraud and ensure reliability, each data set undergoes multiple independent checks before being approved.
  3. Calculating the Carbon Balance – Based on ESG audits, Kanna applies a specific methodology to calculate the environmental impact of the certified operation. This calculation takes into account factors such as:
    • Reduced CO₂ emissions compared to conventional operation.
    • Carbon sequestration through regenerative practices such as reforestation and sustainable soil management.
    • Efficient consumption of natural resources and a smaller carbon footprint.
  4. Tokenization of Carbon Credits – Based on the positive carbon balance identified, carbon credits are generated and registered on the Kanna blockchain. Each credit is represented by an NFT (non-fungible token), guaranteeing its uniqueness and traceability.
  5. Rewarding Validators – Validators who have participated in the certification process are rewarded with KNN tokens, creating an economic incentive for more community members to collaborate in verifying audits.

This model not only guarantees the legitimacy of carbon credits, but also turns ESG certification into a valued economic asset, allowing companies to convert their good practices into a source of sustainable income.

2.2 Impact of Decentralized Certification

The decentralization of ESG certification has a profound impact on the carbon market and on encouraging sustainable practices. Currently, only large corporations can afford the high costs of traditional certifications, leaving small and medium-sized producers excluded from this ecosystem.

With Kanna, any company can access a reliable and transparent certification system without having to rely on intermediaries. This creates several benefits:

  • Inclusion of Small Producers – Smaller companies and producers now have access to ESG certifications without having to pay exorbitant fees to centralized certifiers.
  • Greater Transparency and Credibility – As all certifications are registered on the blockchain, any interested party can audit the carbon credits generated, reducing the risks of fraud and greenwashing.
  • Increased Adoption of Sustainable Practices – Companies that previously saw no value in obtaining ESG certification now see concrete benefits, such as access to new markets and revenue generation through the sale of carbon credits.

By combining blockchain technology, community auditing and economic incentives, Kanna redefines the way ESG certifications and carbon credits are generated, making the carbon market more accessible, reliable and scalable.

3. The Carbon Tokenization Process at Kanna

The traditional carbon credit market has been criticized for its lack of transparency and traceability of the assets traded. Credits are often generated and certified by centralized entities, without robust mechanisms to verify their authenticity or prevent fraud.

In addition, a recurring problem in the sector is the resale and duplication of credits, where the same carbon credit is sold several times without clear proof that the reduction or removal of CO₂ has actually taken place. This undermines the credibility of the system and reduces the confidence of investors and companies interested in offsetting emissions.

Kanna solves these structural flaws by building its carbon tokenization protocol directly into the blockchain, ensuring that each credit is auditable from its origin. Unlike conventional models that simply digitize credits already on the Web2 market, Kanna redefines the process by registering each credit at the moment it is created, making it immutable and transparent

3.1 Registration of Credits on the Blockchain

Blockchain plays a central role in the innovation proposed by Kanna, ensuring that each carbon credit is traceable and auditable by any market participant. The protocol follows a structured flow that prevents fraud and guarantees the validity of the environmental assets issued.

The distinguishing features of this model include:

✅ Immutable and transparent registration – Each carbon credit generated in the Kanna protocol is registered as an NFT (non-fungible token), guaranteeing traceability and preventing the same credit from being sold more than once.

✅ Elimination of Intermediaries – In the traditional market, centralized certifiers dominate the issuing and trading of carbon credits, charging high fees and reducing accessibility for small and medium-sized producers. Kanna’s decentralized model distributes this responsibility to the community, making the process more democratic.

✅ Prevention of Greenwashing – With a distributed validation system, credits issued can only be generated from verifiable evidence, eliminating the practice of greenwashing, where companies buy credits without actually reducing their emissions.

By registering the credits on the blockchain from its inception, Kanna introduces a new standard of reliability to the market, ensuring that every ton of carbon offset has real and auditable backing.


3.2 Kanna ESG Protocol Flow

The operation of the Kanna protocol is based on four main stages, guaranteeing a secure, decentralized and efficient process for generating and trading carbon credits.

🔍 1. monitoring

The first phase of the process involves collecting data on the ESG practices of the participating companies or communities. Participants submit information such as:

  • Reports on energy consumption and the energy matrix used.
  • Carbon capture methods, such as reforestation or regeneration of degraded areas.
  • The environmental impact of production operations and the adoption of good agricultural and industrial practices.

This data is shared in the protocol to be analyzed and validated by the decentralized auditors.

🛡️ 2. security audit

Once the data has been submitted, the decentralized validation phase begins. This process is conducted by two main agents:

🔸 Smart Oracles – Automated algorithms that analyze the data sent and verify its compliance with criteria established by the ESG protocol.

🔸 Community Validators – Members of the network who check the information submitted, ensuring that companies’ declarations are legitimate and verifiable.

Unlike the traditional model, in which only one central entity is responsible for auditing, Kanna allows several validators to confirm the authenticity of the information. This reduces the risk of manipulation and increases the reliability of the process.

🔗 3. tokenization

After the audit, the validated data is converted into digital assets on the Kanna blockchain. The tokenization process follows these steps:

  • Based on the positive carbon balance identified in the ESG audit, a corresponding number of carbon credits are calculated.
  • These credits are issued as NFTs, ensuring that each unit is unique, traceable and cannot be duplicated.
  • NFTs are locked in a secure pool within the protocol before being converted into fungible tokens (ERC-20), allowing them to be traded on the market.

This approach creates a direct link between ESG certification and the issuing of carbon credits, ensuring that each unit represented in the protocol has a proven and traceable origin.

📤 4. distribution

The last stage of the process involves using the carbon tokens generated. These assets can be used in different ways within the Kanna ecosystem:

🔹 Emissions offsetting – Companies wishing to offset their carbon footprint can purchase credits and use them to neutralize their emissions. In doing so, they receive a digital NFT certificate that proves the offset.

🔹 Sale on Marketplaces – Tokenized carbon credits can be traded on specialized platforms, allowing companies and investors to buy and sell credits directly on the blockchain.

🔹 Conversion to KNN Tokens – A portion of the credits can be converted into KNN, strengthening Kanna’s economic ecosystem and creating additional incentives for ESG certification.

The protocol’s structure ensures that the entire process is transparent and secure, eliminating intermediaries and allowing for a more efficient and accessible market for all participants.

3.3 The Kanna Difference from Other Protocols

Kanna’s approach stands out in the carbon credit sector for its innovation in the registration and distribution of environmental assets. The protocol’s main differentiators include:

✔️ Creation of credits on the blockchain – Unlike other protocols that only digitize credits issued by centralized entities, Kanna ensures that credits are generated and audited directly on the blockchain.

✔️ Decentralized validation model – The auditing process is conducted by the community and smart oracles, avoiding monopolies and increasing the reliability of the credits generated.

✔️ Native and traceable tokenization – Each credit is registered as an NFT before being converted into a fungible token, guaranteeing traceability and security for investors and companies.

✔️ Accessibility for small producers – Kanna’s system drastically reduces certification costs, allowing small producers and start-ups to also participate in the carbon market.

With this structure, Kanna not only brings greater credibility to the sector, but also creates a sustainable economic ecosystem where good environmental practices are rewarded fairly and affordably.

4. The KNN Token Deflationary Model

4.1 Expansion of Certification and Impact on Token Supply

Kanna’s economic model is designed to ensure sustainable growth of the ecosystem by promoting incentives for the adoption of the protocol and, at the same time, reducing the available supply of KNN tokens over time. This structure creates a deflationary environment in which, as more areas are certified and more carbon credits are issued, the efficiency of each KNN token in generating credits progressively increases.

Unlike inflationary assets, where the total supply grows over time, KNN has a fixed supply. This means that even as certifications expand, no new tokens will be issued, making them increasingly scarce. This characteristic, combined with the increased usefulness of the token in the ESG certification process and the generation of carbon credits, creates an organic valuation mechanism in the long term.

4.1 Expansion of Certification and Impact on Token Supply

The impact of ESG certification on the KNN token offer can be understood from two main factors:

  • The growth of the area certified by Kanna
  • Increased CO₂ removal efficiency per token over time

Basic Expansion Formula

The relationship between certification and token efficiency can be represented as follows:

CO2 removed per token=Certified Area×Certification Efficiency (tCO2/ha) / Total KNN Tokens in circulation

Where:

  • Certified Area is the sum total of the areas validated by the protocol.
  • Certification efficiency represents how many tons of CO₂ are removed per hectare per year, which can increase with better agricultural practices.
  • Total KNN Tokens refers to the circulating supply of the asset, which remains fixed.

Practical example

Let’s consider an initial scenario in 2023, where Kanna certifies 10 hectares of regenerative land and the average carbon removal efficiency is 30 g CO₂ removed per token/year.

Now suppose that, with the expansion of certifications, Kanna achieves:

📌 2025 – 100 hectares certified → 300 g CO₂ removed per token/year
📌 2027 – 1,000 hectares certified → 3 kg CO₂ removed per token/year
📌 2030 – 10,000 hectares certified → 1 ton of CO₂ removed per token/year

This means that even if the KNN supply remains the same, the CO₂ removal capacity per token will increase exponentially.

This progressive growth in token efficiency reduces the need for large quantities of tokens to offset emissions, increasing their scarcity on the market and promoting their appreciation over time.

4.2 How Deflation Impacts the Token Economy

The deflation of the KNN token occurs as more tokens are blocked in the process of generating carbon credits. This phenomenon creates an economic cycle where:

✅ The available supply of KNN decreases → Fewer tokens are available on the market, reducing the circulating supply.
✅ Demand for the token increases → Companies and investors need KNN to access carbon credits and offset their emissions.
✅ The price of KNN tends to rise → The relationship between supply and demand generates a natural appreciation of the asset.

Deflationary Economic Flow

The impact of deflation can be demonstrated with the following equation:

Example of the Impact of Deflation

Suppose a company needs to offset 10,000 tons of CO₂ over the course of the year. If, in 2023, each token removed 30 g of CO₂/year, the company would need to purchase:

Now, if Kanna’s ESG certification grows and, by 2027, each token removes 3 kg of CO₂/year, the same company would need:

This means that, over time, the same amount of carbon credits can be issued with fewer KNN tokens. As the supply of the token remains fixed, the scarcity of the asset will increase, making it a naturally deflationary asset.

This progressive valuation model benefits token holders and early adopters, creating a financial incentive for companies and investors to accumulate KNN from the start of the project.

Kanna’s economic model matches:

Fixed supply → The total number of KNN tokens will never be increased, ensuring scarcity.
✔ Increase in token efficiency over time → Each KNN will remove more CO₂ as certification grows.
✔ Blockage of tokens in the carbon generation process → Continuous reduction in circulating supply.
✔ Deflationary cycle → Higher demand for tokens to offset emissions and lower available supply.

With this approach, Kanna creates a new standard in carbon tokenization, ensuring that its ecosystem remains sustainable, efficient and attractive to companies and investors in the long term.

This model not only strengthens the KNN token economy, but also contributes directly to the global transition towards more sustainable and transparent practices in the carbon market. 🚀🌱

5. Conclusion: The Future of Kanna and Carbon Tokenization

Kanna Coin is paving a new path for the carbon credit market, combining decentralized ESG certification, tokenization on the blockchain and a deflationary economic model. Kanna’s protocol not only guarantees transparency and traceability from the origin of carbon credits, but also democratizes access to ESG certification, allowing small producers and companies to participate in a market that was previously dominated by large corporations and centralized certifiers.

With a system based on incentives for validators and a structure that eliminates intermediaries, Kanna creates a more accessible, reliable and efficient ecosystem for offsetting emissions and trading carbon credits.

In addition, the KNN token’s fixed supply model, combined with the continuous growth of the certified area, creates a deflationary dynamic that increases the asset’s value over time. As more hectares are audited and certified, the token’s efficiency in generating carbon credits increases, making KNN an increasingly scarce and valuable asset. This structure not only strengthens the economic sustainability of the project, but also drives the adoption of Kanna as a global standard in the certification and commercialization of carbon credits.

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February 17, 2025
articlesESG

Adaptability of the ESG Protocol for New Markets Beyond Cannabis

1. introduction

In recent years, the demand for ESG (Environmental, Social and Governance) certifications has grown significantly as consumers, investors and regulators have demanded greater transparency and responsibility from companies. However, the global certification market faces challenges such as lack of credibility, high costs and greenwashing, making the need for a new model even more evident.

Kanna’s ESG Protocol emerged as a solution to validate producers and guarantee traceability and compliance in complex markets such as cannabis. However, its modular, blockchain-based structure allows it to go far beyond cannabis, being applicable to many other sectors that require trust and transparency in their production chains.

This article explores how Kanna’s ESG certification can be adapted for new markets, ensuring more secure, decentralized and efficient audits for sectors such as agribusiness, responsible mining, sustainable fashion, the pharmaceutical sector and carbon offsetting, etc. Shaping the future of decentralized certifications.


2. How Kanna’s ESG Certification Works

Kanna’s ESG certification is a decentralized auditing system based on blockchain that aims to validate and certify sustainable practices within the production chain. Unlike traditional certifiers, which are centralized and vulnerable to fraud and conflicts of interest, Kanna’s protocol allows information to be validated in a distributed manner, increasing transparency and reliability.

2.1 Decentralized Audit Process

Kanna’s certification system operates as follows:

  1. Registering on the Platform – The interested producer or company enters their information and starts the certification process.
  2. Providing Evidence – Documents, declarations and evidence of ESG practices are sent.
  3. Validation by the Community and Smart Oracles – The audit is carried out by members of the community and smart oracles programmed to validate the required criteria.
  4. Generation of the ESG Seal – After validation, the producer receives an ESG seal attesting to its compliance with good environmental, social and governance practices.
  5. Blockchain registration – Information is immutably stored on blockchain, guaranteeing total transparency and auditability.

2.2 Criteria assessed for certification

The criteria analyzed in Kanna’s ESG certification include factors such as:

  • Environmental: Soil management, efficient consumption of resources, recycling and waste disposal.
  • Social: Working conditions, diversity and inclusion, social programs and local impact.
  • Governance: Anti-corruption policies, financial transparency, tax compliance and corporate governance.

Each certified company receives an ESG score, which can be adjusted and improved over time based on the continuous improvement of its practices.

2.3 Blockchain and Transparency in the Process

Blockchain is the core element of Kanna’s ESG certification. Unlike conventional certifiers, which are vulnerable to manipulation and conflicts of interest, the use of blockchain guarantees:

  • Traceability: All certifications are recorded in a public and immutable ledger.
  • Security: The process is protected by encryption, preventing tampering.
  • Elimination of intermediaries: Certifications are validated by a decentralized network, without the need for a central trusted entity.

3. The need to expand into other markets

The global ESG certification market faces structural challenges that compromise its credibility, transparency and accessibility. Centralized models, high costs and the growing practice of greenwashing make it difficult to adopt reliable certifications, especially for small producers and emerging companies. By developing a decentralized blockchain-based protocol, Kanna proposes an innovative solution to make the certification process more transparent, accessible and efficient.

3.1 Problems in the Global ESG Certification Market

Currently, ESG certification suffers from a lack of reliable audits, high costs and operational inefficiency. Many companies create inflated ESG reports without real proof, generating distrust among investors and consumers. This reality undermines the credibility of the sector and reduces the positive impact of certifications.

  • Greenwashing and Lack of Transparency
    • According to a survey by PwC (2022), 42% of global companies are looking for blockchain solutions to improve their ESG certification and compliance processes due to growing mistrust over the veracity of environmental declarations.
    • In Brazil, 98% of consumers believe that companies practice greenwashing, manipulating or exaggerating their sustainable credentials(Exame, 2023).
    • Only 29% of Brazilian companies that report ESG initiatives undergo an independent external audit, according to Carta Capital. This means that most certifications can be manipulated without real validation.
  • High Cost and Limited Accessibility
    • The traditional ESG certification model is financially unviable for many businesses, as audits are conducted by large firms that charge high fees. This excludes small producers and start-ups from the market, making it difficult for them to access sustainable markets.
    • Small and medium-sized producers, who already face reduced margins, find it difficult to obtain ESG certifications due to the high cost, leaving this process restricted to large corporations.
  • Problems in the Carbon Credits Market
    • The carbon credit sector is also facing credibility crises. Verra, the largest global certifier of carbon credits, was the subject of an investigation by Mongabay (2024) which revealed that 90% of the credits issued had no real impact on reducing emissions.
    • This kind of scandal leads to a loss of investor confidence, discourages regenerative practices and harms companies that really do adopt sustainable measures.

Against this backdrop, Kanna proposes decentralized certification based on blockchain, guaranteeing an auditable, accessible and secure system. The use of a distributed model can solve these shortcomings and increase market confidence.

3.2 How Can Blockchain Solve These Problems?

Blockchain technology is one of the most promising tools for ensuring transparent and accessible ESG audits. Kanna’s decentralized certification offers significant advantages over traditional models:

✅ Immutability and Transparency: Each certification recorded on the blockchain is auditable and immutable, preventing manipulation and ensuring that the data is verifiable by any interested party.
✅ Multiple Independent Validations: Unlike traditional certifications, which depend on the reputation of a single auditor, Kanna allows several validators to confirm the veracity of the data.
✅ Cost reduction: The decentralized model eliminates intermediaries and significantly reduces certification costs, making it affordable for small and medium-sized producers.
✅ Fraud and Greenwashing Prevention: The blockchain prevents companies from manipulating information to artificially fit ESG criteria.

Kanna’s protocol is ready for expansion, and its flexibility allows new criteria to be inserted into the administrative system, adapting to different segments.

3.3 Which sectors can benefit from the Kanna Protocol?

The technology and methodology applied by Kanna can be easily adapted to other markets, guaranteeing reliable and accessible ESG certifications in various industries. Below, we highlight some of the sectors that can be positively impacted by the protocol:

  • Agribusiness: Certification of crops such as coffee, soy and cocoa, guaranteeing sustainable traceability, transparency in the use of inputs and compliance with good environmental practices.
  • Sustainable Mining: Validation of compliance with environmental regulations, labor rights and reduced impact in mineral exploitation.
  • Sustainable Fashion: Guaranteeing the origin of materials, transparency in the supply chain and verification of fair working conditions.
  • Pharmaceutical sector: Strict control of inputs, production traceability and compliance with environmental and health regulations.
  • Carbon Credits: Decentralized validation of environmental projects to prevent fraud and increase confidence in the carbon market.

Kanna’s certification has already proven its efficiency in the cannabis sector, one of the commodities that suffers most from mistrust due to drug trafficking and a lack of clear regulation. By solving the transparency challenges in this sector, expanding to other industries becomes a natural step.

With a scalable protocol and a flexible administrative model, Kanna can serve new segments without the need for a technological overhaul, simply by adjusting the certification criteria.

The global ESG certification market is facing a credibility crisis due to a lack of transparency, high costs and deceptive practices such as greenwashing. Kanna proposes a decentralized solution based on blockchain, which eliminates intermediaries, reduces costs and makes the process auditable by multiple validators.

In addition, the protocol’s flexibility allows it to be adapted to different sectors, such as agribusiness, mining, sustainable fashion, pharmaceuticals and carbon credits. The transparency, traceability and cost savings provided by the blockchain ensure that Kanna’s certification system is more efficient, reliable and affordable than traditional models.

By solving the problem of trust in the cannabis production chain, Kanna is demonstrating its ability to expand into new markets, consolidating itself as a key pillar in the ESG certification revolution. 🚀


4. Preparing Kanna to Expand ESG Certification to New Markets

The ability to adapt and expand an ESG certification is essential in order to serve different sectors of the economy effectively and reliably. Kanna has already demonstrated its competence by structuring a certification that solves complex challenges in the cannabis market, a highly regulated sector full of mistrust. Now, the same technology and methodology can be applied to various other segments, while maintaining reliability, decentralization and accessibility.

Unlike traditional certification models, which are rigid and require lengthy restructuring processes to cater for new industries, Kanna’s ESG protocol is modular and flexible, allowing it to be quickly adapted to new market realities without compromising its credibility.

4.1 Modularity and Flexibility of the ESG Protocol

The great advantage of Kanna’s certification lies in the modularity of the protocol, which allows adjustments and customizations for different industries without the need for complex reformulations. The model was developed to ensure that different audit criteria can be configured according to the needs of each sector.

For example:

  • In the agricultural sector, criteria such as soil management and the use of sustainable pesticides are essential for assessing the environmental impact of production.
  • In the sustainable fashion industry, these criteria can be replaced by the use of recyclable materials, optimization in the production chain, social impact, etc?
  • In the sustainable mining market, it is possible to include audits on the restoration of degraded areas and the treatment of toxic waste.

This modularity makes Kanna’s certification highly adaptable, without compromising the security, reliability and traceability of the information audited.

Another essential point is that the integration of new criteria does not require structural reformulation of the protocol. This means that if a new sector needs specific validations, it is enough to add new audit parameters to the system without changing the technological basis of the certification.

This model reduces the costs, time and complexity of adapting Kanna’s ESG certification to different industries, making it a superior alternative to traditional certifications.


4.2 Administrative system for new seals

One of the main distinguishing features of Kanna’s certification is the presence of a robust administrative system, which allows for the rapid configuration and launch of new ESG seals without the need to call in the technology team.

In practice, this means that companies and organizations wishing to implement ESG certifications in their respective sectors don’t have to go through lengthy and expensive bureaucratic processes.

✅ Creation of new audit criteria: The platform is prepared to receive the registration of new criteria, with a view to structuring new seals.
✅ Launching new seals independently: Kanna’s admin allows new seals to be configured for different industries without having to modify the protocol structure.
✅ Less dependence on traditional audits: As the model uses decentralized validation, the need for intermediaries and large auditing firms is reduced, reducing costs and increasing reliability.

With this system, Kanna positions itself as a scalable and replicable solution for different sectors of the economy, allowing any industry to structure a transparent and accessible ESG certification.


4.3 Comparison with Traditional Certifications

The table below highlights the advantages of Kanna’s ESG Protocol over traditional certification models:

FeaturesTraditional CertificationESG Kanna Protocol
CentralizationHighLow (decentralized)
TransparencyLowHigh (blockchain)
CostHighReduced
Certification timeSlowQuickly
Accessibility for Small ProducersRestrictedWide
Adapting to New MarketsLimitedModular and scalable

Traditional certification models are expensive, time-consuming and not very accessible to small and medium-sized producers. Kanna’s ESG Protocol, on the other hand, offers a transparent, decentralized and efficient solution, guaranteeing reliable certifications at a reduced cost and with greater accessibility.


4.4 Why is Kanna ready to expand?

Kanna’s ESG certification is not just a concept – it is already being used in the cannabis sector, guaranteeing reliability for one of the world’s most challenging markets. If Kanna’s technology can solve problems of transparency, traceability and reliability in a sector historically linked to drug trafficking and informality, its application to other segments is a natural and viable process.

The main factors proving that Kanna is ready to expand include:

🔹 Platform already operational: Kanna’s certification already works in the cannabis sector, guaranteeing that its structure is robust and validated in the market.
🔹 Scalable technology: The modular model allows new certifications to be created without the need for additional technical development.
🔹 Independent admin for creating seals: Companies and organizations can launch new certifications without depending on Kanna’s technical team.
🔹 Blockchain as a pillar of transparency: Unlike traditional certifications, which depend on the reputation of a single auditor, Kanna’s protocol guarantees multiple validations, increasing reliability.
🔹 Reduced costs for ESG certification: Small and medium-sized producers can access ESG certifications at a much more affordable cost.

Kanna is now ready to expand its certification to new markets, guaranteeing transparency, traceability and reliability for different sectors of the economy. 🚀

5. Opportunities for Expansion and New Business Fronts

Kanna’s decentralized ESG certification has already proven its worth within the cannabis sector and is now ready to extend its reach. As well as expanding into new markets, Kanna can establish strategic partnerships to strengthen its credibility, facilitate the adoption of the certification and ensure that its methodology adapts to different realities around the world.

Adoption of the protocol is not just limited to the private sector, but can also be incorporated by academic institutions, regulatory bodies and governments, increasing its relevance and socio-economic impact.

5.1 Strategic Partnerships: Universities, NGOs and Governments

The sustainable growth of any ESG certification depends on collaboration with renowned institutions, research centers, governments and third sector organizations. Kanna can structure strategic partnerships on different fronts, ensuring greater legitimacy, impact and global reach.

📌 Universities and Research Centers

Universities play a key role in advancing ESG standards, as they conduct scientific research, develop new methodologies and ensure that certification criteria evolve in line with market best practices.

Partnerships with universities can bring many benefits to Kanna’s ESG Protocol:

✅ Scientific validation – Universities can test and validate certification criteria, improving the protocol’s methodology.
✅ Development of new audit modules – Academic institutions can propose new specific criteria for different sectors.
✅ Support for decentralized auditing – Universities can act as validators within the protocol, helping to ensure the reliability of certifications.
✅ Encouraging research into decentralized ESG certifications – The academic partnership can encourage the development of studies into the effectiveness of the blockchain certification model.

In addition, students and researchers can be trained to audit Kanna seals, making the certification a real case for study and application in the market.

📌 Governments and Regulators

The adoption of ESG certifications recognized by governments and regulatory bodies can accelerate the credibility and adoption of the Kanna Protocol in different sectors. Many countries are creating stricter environmental legislation and demanding real proof of good sustainable practices.

With Kanna, governments can:

✅ Implement affordable ESG certifications for small and medium-sized producers, democratizing access to quality seals.
✅ Strengthen environmental and social monitoring with transparent and verifiable blockchain audits.
✅ Create fiscal and tax incentives for companies that adopt verified and traceable ESG certifications.

📌 NGOs and Third Sector Organizations

NGOs and institutions focused on sustainability and social impact are natural allies of Kanna’s ESG protocol. Partnerships with these organizations ensure that certifications are effective and meet the real needs of society and the environment.

NGOs can:

✅ Helping to formulate specific ESG criteria for different segments.
✅ Validate audits within the protocol and ensure compliance with international standards.
✅ Use Kanna certification to lobby for environmental and social public policies.

In this way, Kanna can work collaboratively with organizations that already have a consolidated impact, strengthening the credibility and adoption of the certification.

5.2 Global Expansion: Adaptability of the Protocol to New Countries

Blockchain technology offers a unique advantage for ESG certifications: global transparency and decentralized auditing. This means that Kanna can operate in different countries without regulatory barriers, making its certification an international benchmark.

🌎 How Can Kanna Certification Be Applied Globally?

1️⃣ Flexible Standards for Every Market
The protocol can be adjusted according to the requirements of each country, ensuring compliance with local regulations. Criteria such as “carbon footprint” or “tax compliance” can be configured according to the needs of each region.

2️⃣ International compliance
Certification can be integrated with global regulations such as the UN Sustainable Development Goals (SDGs), the European Union’s sustainable finance standards (EU Taxonomy) and the SEC’s ESG guidelines (USA).

3️⃣ Adoption by Multinational Companies
Organizations operating in different countries can use Kanna certification to standardize their ESG auditing globally, ensuring reliable traceability.

4️⃣ Reducing Fraud and Greenwashing
Blockchain-based certification reduces manipulation of ESG data, allowing for reliable and transparent audits.

📍 Use Cases by Region

  • 🇪🇺 European Union: Companies can use the protocol to meet the environmental requirements of the EU Green Deal.
  • 🇧🇷 Brazil: Expansion into agribusiness and corporate ESG, following Central Bank regulations on sustainable finance.
  • 🇨🇳 China: Companies exporting to international markets can adopt the Kanna certification as an ESG seal of reliability.
  • 🇺🇸 USA: American multinationals can use the protocol to trace their production chains more efficiently.

The global scalability of Kanna certification positions the protocol as one of the most innovative in the sector, allowing companies, governments and institutions to use a reliable, decentralized and fraud-proof system.

5.3 Kanna Certification as the ESG Standard for the Future

The expansion of Kanna’s certification to universities, governments and new international markets places the protocol as a benchmark for the future of ESG audits.

The differentials that make this possible include:

🔹 Modularity of the protocol: Simple adaptation to any sector or country.
🔹 Blockchain transparency: Public and decentralized audits, eliminating fraud.
🔹 Affordability and democratization: Small producers can access ESG certifications without excessive bureaucracy.
🔹 Partnerships with universities and NGOs: Scientific validation and continuous improvement of the protocol.
🔹 Global scalability: Adaptation to different legislation and international standards.

By combining technology, innovation and strategic partnerships, Kanna is positioning itself as one of the leading ESG certification protocols of the future, ready to transform the global sustainability market. 🚀🌍


6. Conclusion

Kanna’s decentralized ESG certification represents a significant innovation in the sector, offering a scalable, transparent and accessible model for different industries and global markets. By using blockchain technology as the pillar of the audit, the protocol eliminates intermediaries, reduces costs and guarantees multiple layers of independent validation, combating fraud and greenwashing.

This differential allows companies and producers, regardless of sector, to adopt a reliable and auditable seal, while the modularity of the system guarantees adaptation to any type of ESG criteria required. More than a technological breakthrough, Kanna proposes a revolution in the way ESG certifications are conducted, democratizing access to compliance and ensuring that any individual can independently validate and verify information.

With the capacity to expand into new markets, partnerships with universities, governments and private sector companies, Kanna is positioning itself as an ESG protocol ready to become a global standard. Its proven methodology in the certification of cannabis crops, one of the most challenging sectors in terms of transparency and credibility, demonstrates that its application in other industries is not only feasible, but necessary.

By bringing an affordable and reliable solution for ESG traceability, Kanna strengthens confidence in the sustainable market and enables any organization, regardless of its size, to prove its positive impact in an auditable and transparent way. 🚀

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user
February 3, 2025
articlescryptocurrenciesESG

Why KNN can be considered an RWA and what makes these assets so attractive

1. introduction

Imagine a world where anyone can invest in real assets, such as real estate, carbon credits, works of art or commodities, without bureaucracy and with total transparency. This future is already being shaped by Real World Assets (RWAs), real-world assets that are being tokenized on the blockchain, allowing for greater accessibility, liquidity and investment efficiency.

RWAs are revolutionizing the financial market, bringing security and innovation to sectors traditionally dominated by big players. But what makes these assets so attractive? And more importantly: how does KNN, Kanna’s token, fit into this scenario?

In this article, we’ll explore the potential of RWAs, the impacts of tokenization on the financial market and how KNN can be considered a Real World Asset, bringing innovation to ESG certification, tracking the cannabis production chain and, in the future, the carbon credit market.


2. What are RWAs and why are they gaining so much attention?

Real World Assets (RWAs) are physical assets that have been digitized and represented by tokens on the blockchain. These assets can include:

  • Real estate (tokenized properties that can be split up and traded by investors);
  • Commodities (gold, diamonds, oil and other tangible goods);
  • Works of art and collectibles (paintings, sculptures and other items of cultural value);
  • Carbon credits (financial instruments that compensate for carbon emissions);
  • ESG certificates (audited data that guarantees the sustainability of a business operation).

Why are RWAs growing so much?

With the advance of blockchain and Web3, RWAs have been gaining ground because they bring..:

  • Greater liquidity – Tokenization allows physical assets to be traded globally, without intermediaries.
  • Transparency and security – All transactions are recorded on the blockchain, reducing fraud.
  • Accessibility – Investors can acquire fractions of assets that were previously inaccessible due to their high initial value.
  • Regulatory efficiency – Blockchain ensures compliance with audits and regulations, increasing investor confidence.

According to CoinGecko, the RWA sector was worth more than US$3 billion in 2023, and the forecast for the coming years is for exponential growth, especially with the entry of major financial players.


3. How does the tokenization of physical assets impact the financial market?

The financial market has always been dominated by intermediaries and bureaucratic processes. However, the tokenization of physical assets is changing this dynamic by enabling direct, faster and more accessible transactions.

Transformation in Property and Investment

Traditionally, investing in physical assets requires large financial contributions and complex processes. Tokenization allows anyone to invest in fractions of valuable assets, democratizing access to investments previously exclusive to large institutions.

Sectors most impacted by tokenization

  • Real estate – Companies like RealT have already tokenized real estate, allowing investors to buy small parts of properties and receive proportional returns.
  • Commodities – The Diamond Standard Fund tokenized diamonds, making them an asset accessible to ordinary investors.
  • Carbon credit market – Companies have been using blockchain to create digital certificates that guarantee the offsetting of CO₂ emissions.
  • ESG Certification – With the growing demand for environmental responsibility, the tokenization of sustainability certificates is gaining momentum.

Tokenization not only brings liquidity to physical assets, but also improves transparency, reduces transaction costs and increases regulatory security.


4. KNN as a Real World Asset (RWA)

KNN, Kanna’s token, is an RWA because it is directly linked to real-world assets. Its tokenization model is based on ESG certification and, in the future, the tokenization of carbon credits.

What makes KNN an RWA?

  • Tokenization of ESG Certificates – Kanna audits and certifies the cannabis production chain, ensuring that producers comply with good environmental, social and governance practices.
  • Tokenization of Carbon Credits – In the future, KNN will serve as a ballast for carbon credits, ensuring that each token represents a validated unit of environmental impact.
  • Compliance and security – The use of blockchain technology ensures that ESG data is transparent, auditable and reliable.

The ESG industry has been facing challenges with the credibility of sustainability reports. Blockchain solves this problem by guaranteeing immutability and traceability in certification processes.


5. Valuation and Market Potential

RWAs have been growing exponentially in recent years, driven by the adoption of blockchain and the growing demand for digital assets backed by real-world assets.

Data and projections on RWAs

  • Market capitalization – The RWA tokenization sector was valued at $118.6 billion in September 2024, with projections indicating that it could exceed $10 trillion by 2030 ([Source: Roland Berger]).
  • Growing adoption – Large financial institutions and industry players are embracing tokenization, making this market even more robust and secure.
  • Google Trends – Interest in “Real World Assets” has grown by +150% in the last two years, reflecting a significant increase in searches for these assets.
Output image

Source: Roland Berger report estimates that the Real World Assets (RWAs) tokenization market could exceed $10 trillion by 2030. In addition, Lexology reported that in September 2024, the RWA market was already valued at approximately $118.6 billion.

KNN can benefit from this trend , as it combines ESG, blockchain and an emerging market, characteristics that boost its valuation potential. In addition, its integration with carbon credits and ESG certifications aligns with the sustainable practices that are becoming a fundamental requirement for institutional investors and global corporations.

With its combination of low market capitalization, a fast-growing sector and a sustainable economic model, KNN is positioned as a unique opportunity for visionary investors who want to get in early on a market with high upside potential.


6. Opportunity for Investors

Experienced investors know that the best returns come from well-founded assets that are still in the growth phase. KNN offers:

  • Experienced and connected team
  • Strategic partnerships
  • Real utility and growing adoption
  • Innovative model and sustainable tokenomics
  • Low market cap and high potential for multiplication

With a market cap below $50,000, KNN represents a unique opportunity for appreciation. Those who get in early will be able to take advantage of exponential growth as the ecosystem expands.


7. Conclusion

RWAs are revolutionizing the financial market and KNN is one of the most promising assets within this ecosystem. By combining ESG certification, blockchain and tokenization of carbon credits, KNN creates a model with real impact and substantial appreciation potential.

Now that you understand the potential of KNN as an RWA, the question arises: are you going to wait for the market to recognize this value or are you going to seize this opportunity now?Buy your KNNs on the Bitcoin Market or directly on the Kanna platform and be part of this revolution!

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Luis Quintanilha
November 4, 2024
cryptocurrenciesESG

How Kanna’s NFTs Work in the Decentralized ESG Certification Process

Kanna’s NFTs have been designed to play a central role in the ESG (environmental, social and governance) certification of the cannabis production chain. These NFTs are not just collectibles or visual symbols, but powerful instruments of certification and digital identity, representing the intellectual property of a robust and transparent auditing process. Below, we explore how these NFTs work in the context of Kanna’s certification process and the multiple functions they perform.

NFTs as an Intellectual Property and Certification Tool

Each NFT issued as part of Kanna’s ESG certification process represents a unique and immutable record of the audit carried out. These NFTs function as digital certificates that carry the intellectual property of the process, and are applicable to a variety of contexts, such as:

  • ESG Certification: The NFT represents the producer’s commitment to sustainable and ethical practices, validating that they have followed specific sustainability and governance standards established by Kanna.
  • Digital Identity: This certificate is also a form of digital identity within the Kanna platform, identifying a specific producer or crop. Thus, the NFT is not only a certificate, but also a credential recognizing the producer within the ecosystem.

This application allows the NFT to be much more than just a digital asset: it becomes a document of value that certifies responsible practices, authenticating the producer’s position and guaranteeing that the practices are in line with Kanna’s ESG principles.

The NFT as a Visual Seal and Public Representation

In addition to its value as a certificate and identity, the NFT can serve as a visual seal, applicable to websites, platforms or communication materials, acting as a mark of trust and transparency. With its personalized artwork, the NFT can be displayed publicly so that partners, clients and the community recognize the sustainable and ethical practices adopted by the producer.

This NFT seal not only visually communicates the commitment to ESG practices, but also differentiates the producer in the market, demonstrating compliance with strict, audited criteria. The NFT artwork can be integrated into websites or marketing materials, reinforcing the producer’s reputation for sustainability and promoting a more transparent connection with consumers.

Complete Audit Record on the Blockchain

Kanna’s ESG certification NFTs go beyond a simple artwork or digital seal; they also function as public and immutable reports of the entire audit process, recorded on the blockchain. Each NFT contains details such as:

  • Address of Participating Wallets: The addresses of the wallets that participated in the certification process are stored in the NFT, ensuring that the validators’ history of involvement is always accessible and verified.
  • Validators‘ records and information: During the audit process, validators send records that are then linked to the NFT, creating a digital report that documents all stages of the process. This record provides a complete and transparent view of how each validation was conducted, strengthening the credibility of the certificate.

This model is an innovation in the certification sector, as it allows all parties involved, from consumers to partners and regulators, to access the details of the audit process, all in a public and unalterable way on the blockchain.

Identification and Tracking of Crops and Producers on the Platform

Within Kanna’s platform, the ESG certification NFT also serves as a unique digital identifier for each certified producer or crop. This identification function makes it easier to trace each producer’s certification practices and history, ensuring that participants in the value chain have a clear and reliable view of the sustainable practices followed at each stage.

With this NFT identifier, each crop or producer now has a recognized and certified presence on the platform, facilitating integration with the Kanna ecosystem and promoting transparency for all members. In addition, this allows consumers and partners to quickly consult producers’ sustainable practices, increasing trust and reducing risks.

Conclusion

Kanna’s ESG certification NFTs represent a significant advance in the use of blockchain for certification and digital identity. These NFTs function as trust seals, public reports and digital identifiers, combining visual artistry with immutable records of audited practices and processes. They not only guarantee the authenticity and transparency of producers’ ESG commitment, but also establish a new era of decentralized and traceable certification.

This approach allows Kanna’s NFTs to act as powerful intellectual property and identity instruments in the cannabis sector, providing a reliable basis for the development of a sustainable and transparent production chain.

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user
September 27, 2023
cannabiscryptocurrenciesESG

KNN token x-ray

Operating in the segment of regenerative agriculture and sustainable cultivation through cannabis, the Kanna Coin (KNN) utility token brings exclusive benefits to its holders in its decentralized application. The Kanna ecosystem makes it possible to monitor and evaluate partner crops, prioritizing practices from the environmental, social and governance (ESG) agenda.

The KNN token is the means to interact with these exclusive benefits and opportunities. Want to know more about Kanna Coin (KNN)? Read on for a complete x-ray of the token.

What is Kanna’s mission?

Kanna is a community that encourages sustainable practices and regenerative agriculture through a platform that audits the cannabis production chain.

The company supports initiatives in the cannabis segment, since the plant has a high potential for improving soils and removing CO2 from the atmosphere, creating products that raise awareness among growers and interested people about the benefits the species can bring to society.

Community members use KNN tokens to act in the process of validating the information provided by cannabis growers, the result being a certificate that confers reliability and transparency on growers’ activities, promoting integrity and sustainability in the sector.

What is the Kanna Coin or KNN Token?

The KNN token is the utility token that guarantees participation in the Kanna community. With it, members can take part in crop auditing processes, follow the progress of producers and have access to the benefits of the ecosystem.

The digital asset can be used to access benefits such as digital collectibles (NFTs), exclusive content channels in the community, discounts in the partner network, participation in events, among others.

Through the use of blockchain technology, Kanna provides a digital product that guarantees transparency, traceability and immutability in the auditing and governance process of cannabis cultivation operations.

What is the KNN token for?

The main function of the Kanna Coin (KNN) token is to provide a means of secure access to crop validations and exclusive community benefits, acting as a gateway to its ecosystem. This includes communication rooms for holders, discounts on the partner network, certificates in the format of non-fungible tokens (NFT), among others. In addition, it serves as the main means of interaction to access Kanna’s platform: https://dapp.kannacoin.io/.

Kanna’s ecosystem also incorporates functionalities into its platform, allowing holders to obtain ecosystem assets by participating in activities that add value to the community, such as design, software development, communication and document auditing.

However, as a utility token, KNN offers the ability to carry out transactions without the need for intermediaries or external interventions. This means that holders of the KNN token have the flexibility to exchange it for digital assets or fiat currencies on exchanges that have the asset listed.

In short, the Kanna Coin is a utility token whose value fluctuates according to supply and demand in the constantly evolving market.

What are the benefits of the KNN token?

In addition to supporting regenerative cultivation practices based on cannabis and supporting sustainable initiatives, holders of Kanna Coin (KNN) have exclusive functions and access to the decentralized app https://dapp.kannacoin.io.

Among the benefits mentioned in the project’s publicity material, we highlight:

  • Discounts on the Kanna ecosystem partner network using exclusive coupons for token holders.
  • Certificates (badges) and collectibles from the Kanna community in the form of non-fungible tokens (NFT).
  • Access to closed channels in official Discord groups, including permissions such as moderation, sending links and attachments, among others.
  • Participation in live streams and face-to-face community events, using KNN tokens as a ticket to access debates for holders.
  • Active participation in the crop validation process on the platform, with the possibility of following up and even being rewarded for validating producers’ documents.
  • Giveaways and various prizes exclusively for token holders.

How to use the token?

To enjoy all the advantages and features offered by the KNN token, it is essential that users connect their digital wallet to the platform. The wallet plays a crucial role in interacting with KNN and carrying out secure transactions.

The digital wallet acts as a secure interface between you and the world of cryptocurrencies, guaranteeing the security and authentication of your transactions. To establish this connection, simply visit: https://dapp.kannacoin.io/, click on the “connect wallet” button and follow the steps on your device. Once your KNN tokens have been validated, you are ready to interact with all the platform’s features.

In addition, members who have KNN in their wallets also have the opportunity to validate their wallet in the Discord tool, which serves as a medium for exchanges and discussions in the community. To validate your entry into the restricted channels, simply go to the “holder-verification” channel on Kanna’s Discord. This will grant you Member and/or Prime Member permissions, as well as access to exclusive channels. Kanna members who hold the KNN token can enjoy various permissions, such as moderation, mentioning other members, sending links and attachments in channels, among other benefits.

So if you want to be part of the KNN ecosystem and make the most of its resources, make sure you connect your wallet to the platform and to Discord. This simple step will open the door to a host of possibilities and interactions on the web3.

Why does the token use Blockchain technology?

Kanna’s cultivation certifications are registered on the blockchain with the aim of providing reliability and transparency to producers’ activities. This promotes integrity and sustainability in the sector, strengthening the regulatory aspects of the market.

Kanna Coin (KNN) is registered on the Ethereum blockchain, the oldest and most secure network dedicated to smart contracts. The ERC-20 standard offers transparency and allows any user to independently verify the issuance rules, including the maximum token limit.

This mechanism governs Kanna’s digital assets, where the rules for transferring and approving transactions are predefined. The project uses Gnosis-Safe’s multisig mechanism to further strengthen security.

To optimize registration costs on the Ethereum blockchain, the project chose to integrate the Polygon network, maintaining agility without compromising the level of security.

Tokenomics / Supply and Rules

Currently, around 800,000 tokens are in circulation and available for use by holders. These tokens can be used to access the ecosystem and take advantage of the platform’s benefits. To find out more about the current benefits, visit: https://kanna.gitbook.io/paper/produtos/token-knn.

KNN is designed to have a limited stock set up in its technology, reinforcing the scarcity that fosters a sense of community in participants. This scarcity brings a deflationary layer to the asset, because as demand for the token grows, the price of the asset can rise as a consequence.

Token characteristics:

  • Name: Kanna Coin
  • Abbreviation: KNN
  • Type: ERC-20
  • Max Supply: 19MM
  • Networks: Ethereum, Polygon
  • Circulate Supply: Around 800,000 (October 2023)

Kanna is part of an innovation ecosystem that benefits from an economy generated through the Kanna token (KNN) and its community, which is already well-known in the Brazilian blockchain and cannabis market, as well as being part of a select group of companies called ReFi, regenerative finance.

The company also has special mechanisms for distributing tokens to private investors and the market’s main stakeholders, respecting a release curve that advances as the ecosystem develops.

KNN Token as a means for Producer Certification?

The Kanna Platform carries out validations and audits, certifying and encouraging cannabis producers to adopt sustainable practices in their production chain.

Producers provide the necessary information on the cannabis regulation and production process, while token holders act as a verifier, attesting to the quality of the information and validating the veracity of the data

The auditing processes are decentralized, since the community of holders itself can take part in the verification activities, using KNN tokens in accordance with the regulations for each process, and at the end of the audit the producers receive a score that evaluates their project on the environmental (E), social (S) and governance (G) criteria.

Kanna cultivation certifications are stored on the blockchain in order to provide reliability and transparency to producers’ activities, promoting integrity and sustainability in the sector and boosting the regulatory aspects of the market.

What team is behind the project?

Kanna’s team is made up of senior professionals from different markets who have the right skills to carry out the project. These professionals have already helped to grow and manage several businesses in Technology, Financial Projects, Cannabis, Blockchain, etc….

Luís Quintanilha – CEO & Founder – Strategist specializing in Growth & Innovation for over 12 years in the digital market, he was CMO & Partner at Gama Academy, a school that trains talent for the digital market. Ex-BRF, Vindi and Gama. He has the role of bringing innovation and positioning the company in the crypto ecosystem, bringing resources and is also responsible for making the areas move in the same direction, being the main interface of the market with Kanna’s leadership team.

Natália Garcia – COO & Co-founder – Specialist with over 10 years’ experience working with operations, products, business, startups, team leadership and innovation. Ex-Itaú, Gama and Foxbit. Its role is to take care of all the regulatory, compliance and carbon credit certification operations.

The Tech Team of Kanna is also part of the founding team, made up of a head of product who has led and structured technology projects for large fintechs in the country, Raphael Galassi, and two senior software engineers who have a high level of delivery, documentation, architecture and information security, as well as extensive experience in the area, of at least 10 years each, Dash and Rodrigo Azevedo. This is the team responsible for creating our entire on- and off-chain technological infrastructure.

Kanna has called in partners and key people who are among the greatest authorities in their fields, to help with market penetration, strategic advice and the fostering of key connections for its development. Robson Harada is CMO of Mercado Bitcoin and founder of alma DAO, Gastón Lepera led the 30-year bill for the regulation of cannabis in Uruguay, also helped in Paraguay, Chile, Rio Grande do Norte and Pernambuco and Jean Marc, post-professor of environmental law at IBMEC and Head of new technologies and ESG at Lima Feigelson, Emílio Figueiredo and Ricardo Nemer, leading lawyers in Cannabis Law in Brazil and founders of the Legal Network for Drug Policy Reform, Sinapse Social, Kanna’s Web3 Advisor Isac Honorato, CEO of Cointomes.

What can we expect for the future of Kanna?

Kanna’s journey has been marked by notable achievements on its roadmap. Since its launch, Kanna’s dedicated team and community have been working hard to achieve and even exceed their roadmap goals.

Kanna’s roadmap is a strategic guide that outlines the milestones and goals the team plans to achieve over time. Below are the deliveries made for the development of the project and the next steps:

Challenges and Objectives already delivered by Kanna in 1 year

✅ Kanna launch
✅ Developing and auditing smart contracts
✅ Building the dApp and pre-selling KNN tokens
Bridge to the Polygon network (MATIC)
✅ First Kanna NFTs
✅ CEX listing (Bitcoin Market)
Registration of the ecosystem’s first crops.

Challenges the company is currently working on

🛠 Release of cultivation assessment to community
Community participation in the evaluation of crops in the Kanna ecosystem.

🛠 DEX listing
The KNN token will be listed on a decentralized brokerage, starting a liquidity pool for the asset.

Future challenges of the project

🕗 Expansion of crops in the Kanna ecosystem
Increase in partner crops registered in the Kanna ecosystem.

🕗 Carbon protocol and methodological certification
Certification of the Kanna methodology and creation of the carbon credit certification protocol.

🕗 Kanna carbon token
Launch of Kanna’s carbon offset token originating from the Company’s protocol.

This evolution and vision of the future has not only strengthened Kanna’s position in the market, but has also made it an attractive choice for investors and cryptocurrency enthusiasts. With a committed team, a solid vision and a good record of achievement, Kanna continues to surprise as it advances along its development path

How to buy Kanna Coins (KNN)?

The Kanna Coin (KNN) token operates in a decentralized manner, independent of any central entity, including its issuing company, and can therefore be traded and transacted freely. However, in order to purchase KNN tokens safely, it is recommended to use duly registered exchanges or make the purchase via the Kanna website.

If you have already opened your MB account, the purchase process is simple and quick:

  • Make a transfer (TED or PIX) to the MB bank account. You will receive instructions when you click on “Deposit” on the website or app.
  • Once your deposit has been validated, select the cryptocurrency “Kanna Coin” in the left-hand sidebar.
  • Click on “Buy and Sell” and define the amount to be used for the purchase.
  • To finish, click on the “Buy Now” button and confirm the deal.

If you already have a wallet, you can choose to buy directly from the Kanna platform, where tokens can be purchased using a crypto wallet, paying with ETH (Ethereum) or even without a wallet, making a purchase via Pix and reserving KNN tokens to redeem for a wallet in the future.

On the platform, you pay for the tokens with Pix, ether or matic, and you can enter a crypto wallet or not. If you make the purchase without using a wallet, your KNN tokens are reserved for you to redeem them for a wallet whenever you want.

Token storage

To store and move the Kanna Coin (KNN) token, you must have a cryptocurrency wallet compatible with the Ethereum network. This includes smartphone apps, computer programs and physical devices.

The basic operation of digital wallets is similar to conventional banking apps. Through them, you can get your address on the blockchain to receive coins, make transfers and check your balances.

If you have bought tokens on MB, you can keep your tokens on the Bitcoin Market (MB). However, it is important to note that in order to take advantage of the features offered by Kanna, it is necessary to use the exclusive application offered by the broadcasting company.

Is buying KNN safe?

From a technological point of view, we can say that the Kanna Coin (KNN) utility token offers an adequate level of security due to its integration with the Ethereum network, which has a network of independent validators and uses cryptography to protect transactions.

Another aspect that increases confidence in the security of the Kanna Coin (KNN) token is the transparency of the issuance rules, which are registered in the smart contracts of the Ethereum network. To guarantee the integrity of the contracts, Kanna used the services of Coinfabrik, a leading auditing firm.

KannaCoin Audit

However, it is important to note that, like other cryptocurrencies, there is no guarantee of return or promise of appreciation.

Risks

First of all, it is crucial that investors understand that digital assets can experience significant fluctuations in value. These fluctuations can be attributed to various factors, such as uncertainty about adoption, growth potential and competition in a market that is still in its early stages.

It is therefore the investor’s responsibility to assess the risks associated with utility tokens such as Kanna Coin (KNN) before making any investment decision. These risks cover not only aspects related to the project, but also possible failures in the execution of smart contracts, governance issues and the relationship with Kanna’s partners and the community. In other words, the responsibility for this evaluation lies solely with the Kanna Coin project.

Conclusion

As we come to the end of this article, it is clear that Kanna Coin (KNN) is not just another digital token, but a project that seeks to make a difference in the world. With its innovative approach that combines blockchain technology and sustainable agriculture, Kanna is leading the way for responsible practices in the cannabis industry.

KNN token holders play a crucial role in validating and certifying producers, promoting integrity and sustainability. However, it is important to remember that, as with any investment, there are risks involved. But for those who share Kanna’s vision and are looking for an investment opportunity with a positive impact, the future looks promising.

Kanna is building a legacy that goes beyond the boundaries of cryptocurrency, contributing to a greener and more conscious world.

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July 7, 2023
articlescryptocurrenciesESG

ReFi, Regenerative Finance and the impact for a sustainable future.

The adoption of cryptocurrencies is relentless due to their decentralized nature, and serves to solve diverse problems, among them emerges a group, ReFi the Regenerative Finance, and can be used by anyone, anywhere. This group of cryptocurrencies promises to move the market by rewarding the actors involved as they repair historical social and environmental damage on the planet.

However, cryptocurrencies are still relatively new and therefore very volatile. And since cryptocurrencies are not yet widely accepted, it can be difficult to find places to spend them. More importantly, the impact of cryptocurrencies on the environment, society and governance (ESG) has recently become a point of contention.

ESG Concerns of ReFi (Regenerative Finance) Cryptocurrencies

In the last decade, investors have shown a growing interest in ESG issues. This trend seems to be driven by several factors, including an increased awareness of the risks of climate change and other environmental problems, as well as a growing recognition of the importance of social and governance factors in long-term value creation.

When it comes to cryptocurrencies, ESG generally refers to the impact of tokens in these three domains. For example, a cryptocurrency focused on energy efficiency would be considered to have a strong ESG profile.

So while praised for their transparency and decentralization, cryptocurrencies also present ESG concerns that must be considered. For example, the reliance on electricity for mining can lead to environmental problems, as can the lack of regulation of exchanges and the volatility of cryptocurrencies.

In fact, the cryptocurrency industry is increasingly interested in ESG, which offers a potentially more sustainable and responsible way to invest in this new asset class.

ReFi the regenerative finances
ReFi the regenerative finances

Electricity consumption of cryptocurrencies and their relationship with ReFi

The electricity consumption of Bitcoin mining is a controversial subject. Some claim that it currently consumes more electricity than the whole of Ireland, while others argue that it is not that serious. Regardless of the exact number, it is clear that Bitcoin mining requires a lot of energy.

According to a recent study, the crypto industry’s overall electricity consumption has increased considerably over the past year. However, the cryptocurrency industry is still in its early stages and is striving to mitigate its impact on the environment while promoting global financial inclusion.

Measures are already being taken to try to reduce the amount of energy consumed by cryptocurrency mining. For example, some mining operations use renewable energy sources.

The Proof-of-Stake consensus mechanism, which is much more energy efficient, is another way to address these concerns. The second largest cryptocurrency, Ethereum, recently made the transition to the PoS algorithm, reducing its power consumption by 99.95%.

This update, called “The Merge,” not only significantly reduced the amount of energy consumed by the network, but also helped improve the overall efficiency of the Ethereum blockchain.

The cryptoeconomy is turning to the ESG

As more investors look to align their portfolios with their personal values, the crypto sector is turning to ESG. ESG investment takes into account a company’s environmental impact, its treatment of employees and other stakeholders, and its adherence to good governance practices.

Crypto projects focused on sustainability, social good, and decentralized governance are gaining popularity, and ESG-themed crypto assets are attracting increasing interest.

As the cryptocurrency sector matures, we can expect to see more projects and assets focused on ESG themes. This is a positive trend, as it will contribute to making the industry more sustainable and aligned with the values of a growing number of investors.

In addition to PoS, another manifestation of the ESG trend is regenerative finance (ReFi), which focuses on building sustainability-related projects and helping to build a more just and regenerative economy. Unlike traditional cryptocurrencies, which tend to be focused on speculation, ReFi projects are intended to be used in real-world applications.

The New World of Regenerative Finance (ReFi)

The ReFi economy is an experiment that has the potential to create financial incentives to reduce carbon emissions, regenerate the environment and reverse climate change, as Messari commented in a tweet. It requires capital to bring about lasting, positive change for all stakeholders and fundamentally redefines the user’s relationship with wealth and the current financial system.

Accessibility and fair distribution are at the core of ReFi. It is a multifaceted idea that promotes regeneration and preservation rather than exploitation.

ReFi is a crucial tool to fight climate change and promote sustainable development by investing in projects that improve the environment and bring social benefits. In this way, ReFi can help finance the transition to a more sustainable future. In addition, ReFi can also help create jobs and support local economies.

Therefore, ReFi can take many forms, including green bonds, carbon offsets, and impact investing. In ReFi, the value of preservation/regeneration is first defined. Then, using blockchain technology, it is tokenized to be turned into a tradable asset. Finally, liquidity is generated for this asset through various Web3 applications.

The ReFi DAOs

DAOs are decentralized organizations that operate on smart contracts. They have the potential to revolutionize the way we do business. NFTs are non-fungible tokens that can represent digital or physical assets and are already used in several ReFi applications; Impact-to-earn models allow users to earn rewards by participating in impactful activities; and the Metaverse is a decentralized virtual world that is a new frontier for ReFi and offers a unique platform for opportunities.

This space is growing, with more than 100 ReFi companies existing today. We can categorize all projects into the following categories:

  • Impact-2-Earn (Dotmoovs, Sweatcoin, Sweetgum Labs)
  • Metaverse (Climate guardians, Wildchain, Woodies)
  • DAOs (EarthFund, Gitcoin, KlimaDAO, Kanna Coin)
  • NFTs (Carbonable, MetaTrees, Sapling)

Recently, Gitcoin founder Kevin Owoki tweeted about the creation of a venture capital studio that will focus on building and funding regenerative Web3 projects. This initiative is a big step forward for ReFi, and as the ReFi movement gains momentum, we can expect to see more and more projects launching tokens that have a focus on sustainability and social good. This is therefore a positive development for the cryptocurrency industry, which will certainly have a lasting impact on the world.

A Flexible DAO Kanna Coin

Invest in KNN

Climate change is one of the most urgent issues of our time. Carbon emissions are affecting our planet and it is vital that we find solutions to reduce and offset these emissions. That’s where Kanna, an innovative startup focused on environmental impact, comes in.

Kanna is a company dedicated to removing CO2 from the atmosphere and benefiting degraded soils, enabling people to invest in positive environmental impact by combining the transparency of blockchain with the environmental technology of hemp. Our goal is to build a more sustainable future, where reliability and environmental responsibility are priorities.

With its protocol for certifying carbon credits through regenerative agriculture. This pioneering approach not only offsets carbon emissions, but also promotes soil regeneration, biodiversity protection, and the sustainable development of farming communities.

With Kanna’s carbon credit certification, companies can neutralize their carbon emissions in a reliable and transparent way. By acquiring these credits, companies demonstrate their commitment to sustainability and contribute directly to mitigating the effects of climate change.

By choosing Kanna as a partner for carbon credit certification, companies are investing in a greener and more sustainable future. Moreover, by supporting regenerative agriculture, they are boosting agricultural practices that help restore the environment and strengthen rural communities.

Kanna’s approach is based on scientific data and partnerships with farmers committed to sustainability. By combining technical expertise and innovation, Kanna is leading the way in the fight against climate change and offering concrete solutions for a more sustainable future.

Be a defender of the environment and be part of the change with Kanna. Join us and help build a greener future for all.

Learn more at: https://kannacoin.io

Conclusion

As the world increasingly turns its attention to ESG issues, the cryptocurrency industry is following suit with ReFi, which is designed to fund sustainability-related projects and contribute to building a more just and regenerative economy.

Unlike traditional cryptocurrencies, which tend to be focused on speculation, ReFi should be used for real-world applications.

With more investors looking for ways to support projects that seek to have a positive impact on the world, ReFi projects offer a way to do this while making a financial return. So what is the future of ReFi? One thing is certain: the landscape is evolving rapidly, and new innovations are poised to transform traditional finance.

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July 5, 2023
ESG

Phytoremediation of Soils: Meet Some of the Most Suitable Plants for this Practice

Introduction to Soil Phytoremediation

Soil phytoremediation is a practice that uses plants to remediate and benefit contaminated soils. This technique has gained prominence due to its efficiency and its sustainable character, offering a less invasive and more economical alternative for the recovery of degraded areas.

In this article, we will explore some of the most suitable plants for soil phytoremediation, highlighting their benefits and decontamination capabilities.

Soil Phytoremediation: What is it?

Soil phytoremediation is a process that uses plants to remove, degrade, or immobilize contaminants present in soil. This sustainable approach has been widely studied and applied as an efficient and environmentally friendly alternative for reclamation of contaminated areas.

Description of the Soil Phytoremediation Process
Soil Phytoremediation Process

Several scientific researches and studies have evidenced the benefits of phytoremediation. For example, a study conducted by Chen et al. (2019) demonstrated that the use of sunflower (Helianthus annuus) plants was effective in removing heavy metals, such as lead and cadmium, from contaminated soils, another study conducted by Li et al. (2020) investigated the use of plants of the Brassica napus species to remediate soils contaminated by petroleum hydrocarbons, and the results showed a significant reduction in pollutants after phytoremediation.

It is important to emphasize that the appropriate choice of plant species and knowledge of the soil conditions are fundamental to the success of this process. Phytoremediation has proven to be a viable option both on a small scale for the remediation of contaminated urban areas and on a large scale for the remediation of industrial sites. With its natural contaminant removal properties, phytoremediation emerges as a promising solution to rehabilitate degraded areas and preserve the environment.

The advantages of phytoremediation for the environment

Phytoremediation is an innovative technique that uses plants to remediate and decontaminate polluted soils and waters. It offers several advantages for the environment, contributing to the preservation and recovery of ecosystems affected by pollution. In this article, we will explore the main advantages of phytoremediation and how it can be applied effectively.

1. Pollution Reduction

Phytoremediation is an effective strategy for reducing soil and water pollution. By cultivating specific plants, it is possible to remove contaminants present in the environment, such as heavy metals, pesticides, and hydrocarbons. Plants absorb these toxic substances, converting them into harmless compounds or storing them in their roots, stems, and leaves. In this way, phytoremediation acts directly in the depollution of soil and the improvement of water quality.

2. Low Cost and Sustainability

One of the great advantages of phytoremediation is its low cost when compared to other environmental remediation techniques. It does not require the use of complex machinery or expensive chemicals. Furthermore, the plants used in phytoremediation are easily cultivated and can be adapted to site-specific conditions. This makes the technique sustainable and economically viable to be applied on a large scale.

3. Preservation of Biodiversity

Phytoremediation contributes to the preservation of biodiversity, because it uses native plants to remediate contaminated areas. By employing local species, the technique promotes ecological balance, avoiding the introduction of invasive plants that could further harm the environment. Furthermore, phytoremediation allows the recovery of degraded areas, increasing the diversity of plant species and favoring the return of animals and insects that depend on these ecosystems.

4. Improving Soil Quality

The presence of contaminants in soil can negatively affect its quality, compromising plant health and agricultural production. Phytoremediation acts in the removal of these pollutants, promoting decontamination and improving soil quality. With this, it is possible to restore degraded areas and make them suitable for cultivation again, benefiting agriculture and food security.

5. Non-invasive Solution

Another advantage of phytoremediation is that it is a non-invasive solution. Unlike other techniques that require removal and disposal of contaminated soil, phytoremediation allows decontamination to occur on site. This avoids the movement of large amounts of soil, reducing the environmental impact and costs associated with the transportation and disposal of contaminated waste.

Bud of a plant

In summary, phytoremediation has numerous advantages for the environment. It is an efficient, low-cost, sustainable, and non-invasive technique. In addition, it contributes to the preservation of biodiversity and the improvement of soil and water quality. By using plants as allies in decontamination, phytoremediation shows itself to be a promising alternative in the fight against pollution and in the search for a more sustainable future.

What are the most used plants in the phytoremediation process

There are several plants that have phytoremediation capabilities, each with its own particularities and aptitude for the remediation of different contaminants. Next, learn about some of the most suitable plants for the practice of phytoremediation of soils:

1. Salix viminalis (Poplar)

Salix viminalis, popularly known as poplar, is a fast-growing plant that has a great capacity to absorb heavy metals such as lead, cadmium, and nickel. Its roots have the ability to extract these contaminants from the soil, contributing to the decontamination of areas impacted by industrial activities.

2. Brassica juncea (Indian mustard)

Brassica juncea, known as Indian mustard, is a plant that stands out for its ability to accumulate heavy metals in its aerial parts. This plant is especially efficient in the remediation of soils contaminated with zinc, copper and chromium. In addition, Indian mustard has the advantage of being easily cultivated, which makes it a viable option for phytoremediation projects.

3. Helianthus annuus (Sunflower)

Helianthus annuus, popularly known as sunflower, is a plant widely used in the phytoremediation of soils contaminated with oil and its derivatives. This plant has the ability to metabolize and degrade organic compounds present in the soil, contributing to the recovery of areas impacted by oil spills.

4. Vetiveria zizanioides (Vetiver)

Vetiveria zizanioides, known as vetiver, is a plant that stands out for its ability to control soil erosion and to absorb contaminants such as heavy metals and excess nutrients. Its roots have a fibrous structure that helps retain the soil, preventing erosive processes. In addition, vetiver is efficient in remediating nitrate and phosphate contaminated soils.

5**. Zea mays (Corn)**

Zea mays, known as corn, is an agricultural crop that has the ability to absorb and accumulate heavy metals in its roots. This plant has been used in the phytoremediation of soils contaminated with lead, arsenic, and cadmium. In addition, corn plays an important role in the recovery of degraded soils by promoting carbon fixation and improving soil structure.

Finally, this complete study from the Federal University of Uberlândia brings a complete overview of the process and also of the Brazilian plants with phytoremediation potential.

Phytoremediation of heavy metals: Applications and limitations.

Phytoremediation of heavy metals is a promising technique to remediate soils contaminated with these toxic elements. This approach involves the use of plants that can accumulate, extract, or transform heavy metals and help remove them from the soil. The presence of heavy metals such as lead, cadmium, mercury, and arsenic in contaminated soils represents a serious risk to human health and the environment.

The application of phytoremediation of heavy metals has proven to be efficient in different contexts. For example, plants such as Brassica juncea (Indian mustard) and Salix spp. (willows) have been widely used due to their ability to accumulate heavy metals in their roots and aerial parts, thus reducing the concentration of these elements in the soil. In addition, some plant species have the ability to act on phytostabilization, that is, to immobilize heavy metals in the soil, decreasing their bioavailability.

Despite the benefits of phytoremediation of heavy metals, there are some limitations to be considered. The effectiveness of the process depends on the appropriate choice of plant species, because not all plants are able to tolerate high concentrations of heavy metals or accumulate them in significant amounts. In addition, the speed of remediation can be slow compared to other conventional techniques, requiring long-term planning.

Soil and Cannabis Phytoremediation

Regarding cannabis (Cannabis spp.), recent research has explored its potential for phytoremediation of heavy metals. Studies show that cannabis has a unique ability to absorb and accumulate heavy metals in its tissues, making it a possible alternative for remediating contaminated soil. However, it is important to note that the use of cannabis for phytoremediation is still in the early stages of research and regulation, and issues such as safety and proper disposal of the plants need to be considered.

In summary, phytoremediation of heavy metals is a promising technique for the remediation of contaminated soils. With proper choice of plant species and careful planning, plants can be used to remove or immobilize heavy metals, reducing the risks associated with soil contamination. Cannabis has emerged as a potentially interesting alternative, but further research and regulatory considerations are needed before its large-scale implementation for phytoremediation.

Cannabis Plant
Focus on a plant from a cannabis plantation

Case Study on Phytoremediation: Using Hemp to contain erosion in China!

A well-known case of soil restoration using cannabis occurred in China, where hemp plantations were used to stem soil erosion. Hemp, a variety of the Cannabis sativa plant, has been cultivated extensively in the mountainous regions of the country, especially in areas prone to erosion due to climatic conditions and rugged topography.

This practice of planting hemp has been adopted for centuries in China, mainly due to the unique properties of the plant. Hemp has an extensive, fibrous root system that can penetrate deep into the soil and create a network of roots that stabilizes and strengthens the soil. Hemp roots help prevent soil erosion, reducing nutrient loss and land degradation.

Soil Improvement and Beneficiation

In addition to its ability to control erosion, hemp cultivation also contributes to improving soil quality. The roots of the plant have the ability to extract heavy metals from the soil, aiding in the decontamination and removal of these unwanted elements. This makes hemp an interesting option for phytoremediation of heavy metal contaminated soils, as mentioned earlier.

The case of hemp plantations in China is a practical example of the application of cannabis in land reclamation. This practice not only helps to contain erosion, but also promotes soil health and stability. It is important to note that this particular case refers to the cultivation of hemp for agricultural and environmental purposes, and not for recreational or medicinal use of the plant.

This example demonstrates how the cultivation of cannabis, such as hemp, can be a viable and sustainable alternative for the restoration of degraded soils and the prevention of erosion. However, it is essential to consider the particularities and specific conditions of each region before applying this practice on a large scale.

Hemp as a sustainable alternative to agricultural relay

In addition to its properties in restoring degraded soils, cannabis, more specifically hemp, can play an important role in relaying agricultural crops to help maintain soil nutrients. Crop rotation is an agricultural practice in which different crops are planted in rotation on the same land over time.

Hemp’s deep roots allow nutrients to be extracted from deeper layers of soil, bringing them to the surface through the decomposition of its leaves and stems. This decomposition releases essential nutrients such as nitrogen, phosphorus, and potassium, enriching the soil and making it more fertile for subsequent crops.

In addition, hemp is fast and dense growing, which helps suppress weed growth and reduce soil erosion. Their fallen leaves also act as a protective covering, preventing direct exposure of the soil to wind and rain, helping to retain moisture, and protecting the soil microbiota.

Growing hemp helps maintain and improve soil fertility, reduces the need for chemical fertilizers and pesticides, and contributes to the sustainability of the agricultural system as a whole. However, it is important to note that crop rotation must be planned appropriately, taking into account the specific needs of the different crops, soil conditions, and local farming practices.

Meet Kanna, an environmental impact token that generates carbon credits and wants to benefit degraded soils.

Kanna's banner on soil phytoremediation article
Environmental and Social Impact Tokem

In today’s world, the concern with the environment and the search for sustainable solutions have become more and more present. It is in this context that Kanna, an innovative startup that is revolutionizing the sector of carbon credit certification through regenerative agriculture, has emerged.

Kanna stands out for offering a pioneering protocol that certifies and validates carbon credits from regenerative agricultural practices. By encouraging and recognizing farmers committed to adopting sustainable techniques, Kanna is driving the transition to more environmentally friendly agriculture and contributing to the reduction of greenhouse gas emissions.

Using Kanna’s protocol, farmers who adopt regenerative methods such as organic farming, agroforestry, and integrated production systems can obtain certified carbon credits. These credits represent the amount of carbon dioxide that is removed from the atmosphere through these sustainable farming practices. By trading these credits, Kanna provides farmers not only with a new source of income, but also with recognition and encouragement for their positive actions towards the environment.

With Kanna, carbon credit certification becomes a powerful tool to drive the transition to regenerative and sustainable agriculture. Through this innovative model, the startup is creating significant environmental impact by promoting agricultural practices that not only reduce greenhouse gas emissions, but also contribute to soil health, biodiversity, and the resilience of agricultural systems. Kanna is at the forefront of sustainability, uniting the agricultural sector and the fight against climate change in a unique and promising initiative using Blockchain to bring transparency in the process.

To learn more about the project, go to: https://kannacoin.io

Frequently Asked Questions about phytoremediation of soils

1. What are the main benefits of phytoremediation of soils?

Soil phytoremediation offers several benefits, such as decontamination of impacted areas, restoration of degraded ecosystems, reduction of environmental impacts caused by more invasive remediation techniques, and low cost compared to other approaches.

2. How do plants perform phytoremediation of soils?

Plants used in phytoremediation of soils have the ability to extract and accumulate toxic substances from the soil through their roots. They can absorb heavy metals and organic compounds, storing them in their aerial parts or transforming them into less toxic forms.

3. What are the most suitable plants for phytoremediation of soils contaminated with heavy metals?

Some of the most suitable plants for phytoremediation of heavy metal contaminated soils are poplar, Indian mustard, sunflower, vetiver, and water poplar. These plants have a high capacity to absorb and accumulate these contaminants.

4. How to choose the right plant for phytoremediation of a given soil?

The choice of the appropriate plant for phytoremediation of a soil depends on the characteristics of the contaminant present, the environmental conditions, and the soil properties. It is important to perform a detailed soil analysis and seek expert advice to select the most appropriate plant for the specific case.

5. Can phytoremediation of soils be applied on a large scale?

Yes, phytoremediation of soils can be applied on a large scale. This technique has been used in environmental recovery projects, both in urban areas and industrial sites. It is an efficient and sustainable approach to the decontamination and rehabilitation of degraded soils.

6. What are the challenges of phytoremediation of soils?

The phytoremediation of soils faces some challenges, such as the appropriate selection of plants for each case, the need for constant monitoring, obtaining long-term results, and raising awareness about this technique among the various sectors involved.

Conclusion

Soil phytoremediation is an efficient and sustainable practice for the decontamination and rehabilitation of contaminated soils. The use of hyperaccumulator plants offers a less invasive and more cost-effective approach to reclamation of degraded areas. With the knowledge about the most suitable plants for this practice, it is possible to carry out phytoremediation projects with greater efficiency and success.

Therefore, when faced with the need to remediate contaminated soils, consider phytoremediation as a viable and ecologically responsible option. Choosing the right plants and implementing this technique properly can bring significant benefits to the environment and to society as a whole.

Despite having limitations, soil phytoremediation remains a viable and sustainable option for the remediation of contaminated areas. As research advances and new plant species are discovered, the potential of this technique can be further explored. Phytoremediation not only contributes to the health of the soil and the environment, but also offers the opportunity to rehabilitate degraded areas, making them productive again and safe for the community.

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October 13, 2022
ESG

What are the SDGs and what are the goals of the 2030 Agenda?

Como continuação dos Objetivos de Desenvolvimento do Milênio, os ODS (Objetivos de Desenvolvimento Sustentável) foram criados como uma iniciativa para acabar com a pobreza global e proteger o meio ambiente de ações humanas danosas. Aqui iremos falar um pouco mais sobre o que é ODS.

O acordo que compõe a Agenda 2030 conta com 17 objetivos e 169 metas para acompanhar a evolução de cada país nas realizações individuais e, apesar de ser desafiador para a grande maioria das nações, alguns resultados positivos já foram registrados, mantendo a expectativa geral otimista pelo futuro do plano.

Quer saber o que é ODS e qual sua real importância para o desenvolvimento sustentável nos próximos anos no Brasil e no mundo? Confira nosso conteúdo a seguir.

What are SDGs?

Os ODS ou Objetivos de Desenvolvimento Sustentável são, como a própria ONU classifica, “um apelo global à ação para acabar com a pobreza, proteger o meio ambiente e o clima”, com o propósito de assegurar que todas as pessoas, em todos os lugares, desfrutem de paz e prosperidade.

Em outras palavras, ODS são metas sustentáveis que visam promover qualidade de vida para todas as pessoas, independente das suas condições atuais.

Esse mapeamento faz parte do planejamento global criado pela Assembleia Geral das Nações Unidas (AGNU) para erradicar a pobreza e promover dignidade de vida aos indivíduos de todas as nações até 2030.

O acordo firmado por 193 países em setembro de 2015, incluindo o Brasil, pertence à Resolução 70/1 da AGNU, nomeada  “Transformando o nosso mundo: a Agenda 2030 para o Desenvolvimento Sustentável”. Nela, cada estado se responsabilizou em realizar ações individuais para cumprirem os 17 objetivos macro da sua lista de desenvolvimento sustentável.

No total, são 169 metas universal divididas entre os objetivos que abrangem quatro categorias principais: Social, Ambiental, Econômica e Institucional. Por sua vez, os subtemas abordam esferas como desenvolvimento social, fome, aquecimento global, saúde, distribuição de água potável, saneamento básico, energia consciente, urbanização, justiça social e meio ambiente.

Tanto os temas quanto as metas que constituem os 17 Objetivos de Desenvolvimento Sustentável foram pensadas a partir de vastas consultas públicas que pontuaram os aspectos de maior vulnerabilidade global, segundo os princípios determinados pela resolução proposta na  Conferência Rio+20, chamada “O Futuro que Queremos”.

Sendo assim, todos os países que se comprometeram com os ODS teriam 15 anos para avançar na conquista das metas e promover o desenvolvimento sustentável em seu país.

Apesar de reconhecerem a grande dificuldade que seria atingir essa meta, os primeiros resultados positivos começaram a ser notados em 2018. Portanto, a expectativa de registrar avanços significativos em grande parte das nações ainda é positiva.

 

17 Sustainable Development Goals – What are the SDGs and what are they.

Agora que entendemos o que é ODS e como foi feita sua classificação, precisamos compreender quais são esses objetivos, de fato.

É importante lembrar que os 17 Objetivos de Desenvolvimento Sustentável contam com metas menores que ajudam na metrificação da evolução dos países. Então, pode ser que uma determinada nação ainda não tenha atingido o objetivo principal, mas no checklist de metas, sua evolução esteja em andamento.

De qualquer forma, os objetivos são:

 

  1. Poverty Eradication: Er adicate poverty in all its forms and from all places by 2030.
  2. Zero Hunger and Sustainable Agriculture: End hunger, achieve food security, improve nutrition, and promote sustainable agriculture.
  3. Health and Well-Being: Ensuring access to quality health care and promoting well-being for all.
  4. Quality Education: Ensure access to inclusive, quality, and equitable education and promote lifelong learning opportunities for all.
  5. Gender Equality: Achieve gender equality and empower all women and girls.
  6. Drinking Water and Sanitation: Ensure availability and sustainable management of drinking water and sanitation for all. To reach this goal
  7. Clean and Affordable Energy: Ensuring access to viable, sustainable, and modern energy sources for all.
  8. Decent Work and Economic Growth: Promote inclusive and sustainable economic growth, full and productive employment, and decent work for all.
  9. Industry, Innovation and Infrastructure: Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation.
  10. Reducing Inequalities: Reduce inequalities within and between countries.
  11. Sustainable Cities and Communities: Making cities and communities more inclusive, safe, resilient, and sustainable.
  12. Responsible Consumption and Production: Ensure sustainable consumption and production patterns.
  13. Action Against Global Climate Change: Take urgent action to combat climate change and its impacts.
  14. Life on Water: Conserve and sustainably use the oceans, seas, and marine resources for sustainable development.
  15. Terrestrial Life: Protect, restore, and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, halt and reverse land degradation, and halt biodiversity loss.
  16. Peace, Justice, and Effective Institutions: Promote peaceful and inclusive societies for sustainable development, provide access to justice for all, and build effective, accountable, and inclusive institutions at all levels.
  17. Partnerships and Means of Implementation: Strengthen the means of implementation and revitalize the global partnership for sustainable development.

Para conferir detalhadamente cada uma das 169 metas, acesse o site da ONU sobre o que é ODS e selecione o objetivo que pretende destacar.

Vale ressaltar que as metas são como os indicadores de sucesso dos objetivos. Ou seja, quanto mais metas os Estados atingirem, maior será sua porcentagem de sucesso na conclusão do objetivo.

 

what is un agenda 2030 - Diagram illustrating the 17 SDGs
Image with the 17 UN SDGs

 

Who is part of the SDGs?

Durante o processo para definir o que é ODS e quais seriam as metas a serem cumpridas, líderes dos governos e setores privados representaram suas respectivas nações no conselho.

Por exemplo, no caso do Brasil, os representantes dos governos federais, estaduais e municipais, além de oito representantes da sociedade civil, constituíram a Comissão Nacional para os Objetivos de Desenvolvimento Sustentável – agora responsáveis pela realização das ações planejadas.

Todos os 193 países-membros da ONU participaram da decisão e se comprometeram com os ODS e metas estabelecidas para a Agenda 2030, visando o desenvolvimento sustentável global.

Como disse anteriormente, em relatórios anuais disponibilizados pela ONU haviam mostrado certa evolução em certos temas. Entretanto, no relatório dos Objetivos de Desenvolvimento Sustentável de 2022 foi destacado uma enorme possibilidade de regressão no desempenho mundial.

Impactos como a pandemia mundial de COVID-19 e a Guerra na Ucrânia foram destaques ao apontar problemas nas áreas de “segurança alimentar, saúde, educação, meio ambiente e paz e segurança” , podendo afetar entre 75 a 95 milhões de pessoas vivendo em extrema pobreza, em 2022 (via The United Nations).

Dentre os destaques positivos estão a Grécia, graças ao seu Plano de Recuperação e Resiliência, que vem sendo guiado e estruturado com base nos princípios dos ODS e vem promovendo transformação ambiental, social, empregos e capacitação de pessoas.

Já os Emirados Árabes Unidos foram um dos principais suportes globais na distribuição/venda de suprimentos médicos para 136 países e, no Lesoto a economia cresceu 3,6% em 2020.

 

How is Brazil doing in relation to the SDGs ? (What are the SDGs)

Após os primeiros anos entendendo o que é ODS e ajustando suas políticas públicas para começar a executar ações benéficas ao cumprimento das metas e objetivos, o Brasil conseguiu avançar um pouco em sua contribuição.

No relatório de 2021 foi apontado que o Brasil era um dos países que mais se distanciou do cumprimento da Agenda 2030, nos últimos anos. Os dados apontaram que houve retrocesso em 82,8% políticas públicas, sendo a maior parte relacionada à pobreza – incluindo o retorno ao mapa da fome e o registro de doenças até então erradicadas, que continuam avançando de maneira negativa.

Contudo, no relatório de 2022 o país foi citado em dois pontos positivos. O primeiro foi sobre os esforços para impulsionar o acesso a combustíveis limpos para cozinhar, sendo parte do aumento de 12% nos números globais.

Além disso, também foi mencionado ao reduzir o número de pessoas que vivem com uma renda média de 24,1% para 18,3%. Isso significa que, apesar de ainda estar com um número alarmante de pessoas vivendo na pobreza, houve uma melhoria nas ações que visam erradicar essa condição.

É claro que os números são positivos e mostram empenho do país em acelerar seu desenvolvimento sustentável. Porém, devemos lembrar que esse é só o começo e há muito trabalho para ser feito.

Um compromisso que exige a contribuição de todos os Poderes da República Federativa do Brasil, do Supremo Tribunal Federal (STF) e até mesmo das empresas (alinhadas com o ESG)  e indivíduos.

 

Sustainable Development impacts on technology

Os impactos do Desenvolvimento Sustentável na tecnologia abrange diversas vertentes e segmentos que permeiam todos os 17 objetivos definidos nos ODS.

Em outras palavras, podemos afirmar que a erradicação da pobreza é apenas uma das muitas consequências de se investir nos objetivos da Agenda 2030.

Investir nos ODS garante impactos positivos na economia, educação, saúde e indústria, já que os avanços contribuem para que mais investimentos sejam feitos neste campo e, consequentemente, a adoção de novas tecnologias, desenvolvimento de infraestruturas de qualidade e capacitação de pessoas para assumir essas responsabilidades.

Um exemplo prático no âmbito socioambiental pode ser visto com o trabalho que a kanna irá promover através da sua DAO sustentável. Com base na tecnologia blockchain e o Token ESG KNN, nossa organização descentralizada vai promover a recuperação do solo e da atmosfera com o plantio de Cannabis.

Com o uso da tecnologia vamos gerar impacto ambiental, movimentar a economia e promover a conscientização sobre a compensação de danos no meio ambiente.

Para saber mais sobre nosso trabalho e como você pode se juntar a nós investindo em um mercado bilionário e trazendo ações reais para o mundo, acesse nosso site e garanta seu Token KNN ainda na pré-venda.

 

What is the cost of implementing the SDGs?

O custo para a implementação dos ODS são muito variáveis, dependendo da instância que estamos considerando.

Quando falamos da adoção dos objetivos pelos países, a ideia é que seu custo não seja muito elevado, uma vez que, em teoria, os governos devam ter recursos o suficiente para investir em benefício da sociedade.

Sendo assim, seu maior impacto é na gestão dos governantes, que devem estudar como os recursos devem ser usados e quais vertentes vão investir nos próximos anos (saúde, educação, segurança, etc).

Agora, quando falamos em implementar os ODS nas empresas, esse custo pode ser alto, caso a companhia não esteja alinhada aos princípios de sustentabilidade.

Para se alinhar aos ODS a empresa deve considerar o ESG (Governança Ambiental, Social e Corporativa), se tornar uma companhia que trabalha em prol da sociedade e não apenas dos lucros. Isso pode exigir um replanejamento da cultura, valores e de ações – podendo exigir um investimento para ser realizado.

Entretanto, esse ponto pode ser uma grande oportunidade para corporativas que ainda não estão alinhadas ao desenvolvimento sustentável. Existem diversas maneiras de usar os ODS como uma ferramenta de redução de custos, seja ao adotar novas tecnologias, investir em infraestrutura, estabelecer parcerias ou até incentivar outras empresas a fazer mais pela sociedade.

 

How can I help with the SDGs?

Como indivíduo você pode adotar os princípios dos ODS na sua vida e implementar sempre que possível, levando ideais à sua empresa, participando de ações sociais com organizações sem fins lucrativos ou mesmo investindo em companhias responsáveis que podem ajudar de modo mais expressivo – como no caso da Kanna Coin.

 

Why invest in Kanna?

Aqui na Kanna desenvolvemos o nosso posicionamento global considerando o ESG e os ODS da ONU. Com uma cultura e visão de empresa de tecnologia, acreditamos que informação engaja e envolve a comunidade.

Por isso, deixamos claro nossos valores e reforçamos a validação de atuar em todos os 17 objetivos, sendo 15 deles impactados diretamente pelo uso da Cannabis. Além disso, atuamos diretamente em 4 ODS e 31 metas individuais: Indústria, Inovação e infraestrutura; Consumo e Produção Responsáveis; Vida na Água e Vida Terrestre.

E com a expansão do mercado em que a Kanna está inserida, seu impacto socioambiental é bastante promissor, uma vez que está previsto um crescimento acelerado em todas as suas frentes (ESG, Cannabis e cripto).

Quer saber como participar dessa transformação e ainda investir seu dinheiro de maneira consciente, trazendo impacto social e rentabilidade de fundos? Conheça a Kanna!

 

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