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Home Archive by Category "cannabis"

Category: cannabis

February 17, 2025
articlescannabiscryptocurrenciesESG

KNN Token: The Explosive Combination of the Cannabis Market and Blockchain Around ESG Practices

Introduction: The Intersection of Two Billion-Dollar Markets

The financial market is facing one of the greatest opportunities for economic convergence today: the intersection between cannabis, blockchain and sustainability (ESG). Cannabis is emerging as one of the most promising sectors, with a market projected to reach US$69.25 billion by 2029, driven by its growing medicinal and industrial acceptance (Mordor Intelligence, 2024). Meanwhile, the cryptocurrency market is projected to exceed $3 trillion by 2024, with Bitcoin becoming the 8th largest financial asset in the world, even without a centralized issuer.

This financial and industrial revolution is being driven by regulatory innovations and increased demand for sustainable practices. Governments and institutional investors are increasingly paying attention to companies that adopt policies of environmental and social responsibility, encouraging the transition to a greener economy. In this scenario, the KNN Token emerges as the key piece that connects these two disruptive universes, while promoting positive social and environmental impact through ESG certification and carbon tokenization.

Combining traceability, transparency and decentralized governance, KNN is positioned to revolutionize the way investors and companies interact with sustainable assets. This article explores how KNN is shaping the future of the green economy by providing an innovative and sustainable economic model that can benefit investors, companies and the entire global community.


The Cannabis Market: A Rapidly Expanding Industry

Cannabis is rapidly moving from being a marginalized sector to one of the most lucrative and regulated markets in the world. Countries such as the United States, Canada and Germany are pushing for legalization, both for medicinal and recreational purposes. This growth is due to three fundamental pillars:

  • Exponential Growth of the Sector: Increased public acceptance and favorable regulation have significantly expanded the consumer and investor base in the sector. Currently, more than 37 US states have legalized the medicinal use of cannabis, and projections indicate that by 2030, this market could exceed US$ 100 billion globally.
  • Use of Hemp in the ESG Industry: Hemp is one of the most versatile and sustainable crops available, and can be used to make bioplastics, building materials, ecological textiles and even as a natural method of carbon capture. Unlike conventional crops, hemp improves soil quality and requires less water, making it a strong candidate for regenerative agricultural practices.
  • Industry challenges: Despite growth, the industry still faces challenges such as a lack of transparency in product traceability, high regulatory compliance costs and difficulties in accessing funding. The need for a reliable and decentralized certification system makes blockchain an essential tool for the evolution of this market.

Blockchain and Tokenization as a Solution for the Cannabis Market

Blockchain technology is revolutionizing various sectors by providing transparency, security and decentralization. In the cannabis market, where issues such as traceability, compliance and financing are constant challenges, the adoption of blockchain offers effective, long-term solutions.

Traceability and Compliance

Blockchain makes it possible to record every stage of the cannabis production chain immutably, ensuring that products are traceable, authentic and regulated. This solves one of the sector’s biggest challenges: verifying the origin of the product, preventing fraud, counterfeiting and improving acceptance on the legal market.

In addition, regulators and investors can access real-time information on cultivation, processing and distribution, ensuring that all practices comply with international legislation. This level of transparency also makes it easier for new players to enter the sector, removing barriers that prevent small and medium-sized producers from accessing regulated markets.

Asset Tokenization and ESG Certification

Tokenization is transforming the cannabis sector by allowing physical assets and sustainable practices to be digitized and monetized. The KNN Token becomes a link between producers and investors, ensuring that companies that adopt good ESG practices can generate economic value from sustainability.

With this, blockchain-based ESG certification eliminates the need for intermediaries, ensuring that the tokens represent verifiable and auditable environmental impacts. This allows certified producers to sell their impact tokens to companies that want to offset their carbon emissions, strengthening the sustainable business model.

Eliminating Intermediaries and Reducing Costs

Traditionally, ESG certifications and carbon credits are dominated by large certifiers, who charge high fees to validate a company’s sustainability. This model creates barriers for small producers and limits access to the regulated market.

Kanna’s decentralized model allows any producer to access the certification market without having to pay exorbitant fees or rely on unnecessary bureaucracy. Validation takes place in a distributed manner, through independent validators, ensuring that the positive impact generated by operations is duly recognized and monetized.

In addition to reducing operating costs, Kanna’s decentralized certification expands market access and democratizes the green economy, creating opportunities for both sustainable companies and investors looking for assets aligned with ESG principles.


The Economic Model of the KNN Token

KNN is not just a speculative crypto-asset. Its economic model is designed to create sustainable demand and generate value over time. Here are the main pillars of this system:

  • Reward for Holders and Validators: Companies seeking certification need to purchase KNN tokens, which are distributed as a reward to validators and holders. This sustainable economic cycle encourages active community participation and ensures that ESG certification expands continuously.
  • Utility Token and Legal Compliance: KNN has been classified as a utility token, according to Machado Meyer’s legal opinion, ensuring its regulatory compliance and avoiding securities law issues. Its use is directly linked to access to services and benefits within the Kanna ecosystem.
  • Generation of NFTs: KNN allows the creation and ownership of NFTs linked to environmental certifications, ESG seals and digital assets exclusive to the Kanna community. These NFTs serve as proof of good sustainable practices and can be used to validate positive environmental impacts.
  • Access to Exclusive Groups and Events: KNN holders can participate in exclusive Kanna community groups, including strategic discussions on governance and ecosystem development. In addition, there are opportunities to access in-person and virtual events focused on blockchain, cannabis and sustainability.
  • Deflationary and Scalable Asset: The supply of KNN is fixed, ensuring that as more companies seek ESG certification, the demand for the token increases while its supply remains limited. This natural scarcity model favors the asset’s appreciation over time.

With this structure, KNN differs from other crypto-assets in that it has real backing in ESG certification, the generation of carbon credits and an economic model that values early adopters. Its combination of practical utility and positive environmental impact makes it one of the most innovative assets in the blockchain and sustainability market.


5. The ESG Impact of KNN and Decentralized Certification

KNN not only benefits investors, but also drives positive social and environmental impact. Its ESG structure strengthens its legitimacy and attractiveness for companies seeking sustainable solutions. Kanna’s decentralized certification model allows companies and producers to actively participate in the transition to a greener economy, while generating opportunities for investors interested in regenerative assets.

Immutable record on the Blockchain

Blockchain eliminates one of the biggest problems in the traditional ESG market: the lack of transparency. Many companies claim to comply with environmental standards, but without a reliable auditing system, it becomes difficult to verify the authenticity of these claims. KNN solves this problem by ensuring that every carbon credit, ESG certification and environmental impact is recorded immutably on the blockchain. This:

  • It prevents fraud and greenwashing by ensuring that data cannot be changed retroactively.
  • It guarantees traceability and public auditability, allowing any person or company to check the validity of the certifications and credits issued.
  • It increases investor and market confidence by providing a decentralized structure for environmental and social certifications.

Inclusion of small and medium-sized producers

Traditional ESG certification is often inaccessible to small and medium-sized producers due to the high costs and bureaucracy of centralized certifiers. Kanna’s model democratizes access to the ESG market, making it more inclusive:

  • Reduced costs: Decentralized certification eliminates intermediaries and allows producers to access ESG certification without having to invest large sums.
  • Encouraging the adoption of regenerative practices: Small and medium-sized producers who adopt sustainable practices gain access to a carbon credit market, which generates new revenue opportunities.
  • Greater competitiveness for local producers: Smaller companies that previously didn’t have access to recognized certifications can now prove their environmental and social practices in a globally validated way.

Creating a Sustainable Ecosystem

The adoption of KNN goes beyond the ESG certification and cannabis market. It is a key element in driving the global transition to a regenerative economy, where sustainable practices are not only encouraged, but rewarded financially:

  • Expanding the adoption of ESG practices: Companies that adopt Kanna’s model can access differentiated markets and attract consumers and investors who prioritize sustainability.
  • Boost for the decarbonization of the economy: The generation and sale of carbon credits made possible by the KNN encourages companies to reduce their emissions and invest in regenerative initiatives.
  • Consolidation of a new economic paradigm: The growing adoption of KNN creates an ecosystem where regenerative practices are financially advantageous, promoting an alignment between economic development and environmental conservation.

KNN’s ESG impact transcends market speculation and is positioned as a strategic asset in the fight against climate change and inequality in access to sustainable certifications. Its structure not only rewards good practices, but also makes the ESG market fairer, more accessible and more reliable for all participants.


Conclusion: KNN as a Pioneer in the New Green Economy

The KNN Token represents the fusion of two highly promising markets – cannabis and blockchain – and at the same time introduces a sustainable and innovative solution to the challenges of ESG certification. Its deflationary economic structure, the transparency provided by blockchain and the democratization of environmental impact certification make KNN a strategic asset for investors and companies looking to position themselves in the new green economy.

With the growing demand for sustainable and decentralized solutions, KNN is well positioned to become one of the most relevant utility tokens in the ESG sector. Its adoption not only boosts the valuation of early investors, but also contributes directly to the global transition towards a fairer and more sustainable economy.

For those looking for an investment opportunity aligned with innovation, environmental impact and sustainable growth, the KNN Token presents itself as an essential asset in the convergence of technology, cannabis and ESG. 🚀🌱

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user
February 11, 2025
articlescannabis

A look at the cannabis market in Brazil

1. introduction

The cannabis market in Brazil is at a crucial turning point, full of possibilities that could redefine not only the economy, but also public health, agribusiness and the country’s social landscape.

We are on the verge of a green revolution that transcends the medicinal aspect, reaching sectors such as industry, cosmetics and food, with an economic potential that is still little explored. The advance of regulation, driven by landmark decisions in 2024 by the Federal Supreme Court (STF) and the Superior Court of Justice (STJ).

In this article, we’ll take you on a journey that explores everything from the historical context of cannabis regulation to the current panorama of the market, including financial figures, the number of patients, companies operating and the fundamental role of associations.

In addition, we will outline projections for the future, showing the expected impact on the Brazilian economy, job creation and innovation. Get ready to discover how Brazil can become a global player in this booming sector and why now is the right time to be part of this transformation.

2. The Historical Context of Cannabis Regulation in Brazil

2.1 The First Prohibitions and Drug Policy (19th century – early 21st century)

The history of cannabis in Brazil dates back to the colonial period, when the plant was used for industrial purposes, especially in the production of fibers. However, in the 20th century, cannabis became criminalized, influenced by international anti-drug policies. Brazil followed a prohibitionist approach, culminating in the 2006 Drug Law (Law No. 11.343), which toughened the penalties for trafficking, but brought about the first differentiation between users and traffickers.

2.2 Advances in Medicinal Regulation (2015 – 2024)

The initial milestone for the regulation of medicinal cannabis in Brazil was Collegiate Board Resolution (RDC) No. 3 of 2015, which removed cannabidiol (CBD) from Anvisa’s list of prohibited substances. In 2019, RDC No. 327 authorized the production and marketing of cannabis-based products for medicinal purposes, a significant step forward for patients and healthcare professionals.

In 2024, two landmark decisions boosted the debate: the Federal Supreme Court (STF) moved to decriminalize possession for personal use, and the Superior Court of Justice (STJ) ruled that Anvisa must regulate the cultivation and marketing of cannabis within six months. These decisions did not occur in isolation, but were a reflection of a growing social, scientific and economic demand for changes in the country’s drug policy.

The STF’s decision was motivated by overcrowding in the Brazilian prison system, where a significant part of the prison population is made up of people imprisoned for crimes related to the possession of small amounts of drugs. The court recognized that criminalizing possession for personal use does not effectively contribute to reducing consumption and, on the contrary, perpetuates social and public health problems. The STJ’s decision, which obliges Anvisa to regulate cannabis cultivation, reflects the need to create a clear and safe regulatory environment for patients, health professionals and entrepreneurs, as well as combating the illegal market and promoting access to quality treatments.

2.3 Current Legislative Movements

Bill 399/2015, which aims to regulate the cultivation of cannabis for medicinal and industrial purposes, is one of the main initiatives currently before Congress. The proposal seeks to amend Law No. 11.343/2006 to make it possible to sell medicines that contain extracts, substrates or parts of the Cannabis sativa plant in their formulation.

3. The Current Cannabis Market in Brazil

3.1 Economic Dimension and Sector Data

The medical cannabis market in Brazil has shown consistent growth, even in a still restrictive regulatory environment. The sector’s current turnover is estimated at between R$21.9 million and R$49.9 million annually, according to the Kaya Mind report. This figure reflects both the increase in demand for cannabis-based products and the growth in the number of medical prescriptions and public awareness of the plant’s therapeutic benefits.

In addition to revenues, Brazil already has a significant business structure in the sector. There are currently 153 active companies operating in various areas, including the import, distribution and marketing of cannabis-based products. The market offers around 439 products available for import, including oils, capsules, sprays and other formats that meet different therapeutic needs.

3.2 Patient Profile and Medicinal Demand

The number of patients being treated with medical cannabis in Brazil has grown significantly in recent years. It is estimated that more than 50,000 patients are currently being treated with cannabis-based products. This number reflects both the increase in medical acceptance and the greater availability of information for the general public.

The potential for expansion is even more impressive. According to estimates by Kaya Mind, Brazil could reach up to 6.9 million patients who could benefit from medical cannabis treatments. This audience includes people with conditions such as refractory epilepsy, chronic pain, multiple sclerosis, anxiety disorders, among others.

3.3 The Role of Patient Associations and National Industry

Patient associations play a key role in democratizing access to medical cannabis in Brazil. Organizations like AMA+ME have been essential in ensuring that patients with complex medical conditions can access quality treatments, even in the face of regulatory and economic barriers.

These associations not only promote access, but also work to raise awareness in society, train health professionals and advocate for public policies that expand regulation. In addition, the growth of the domestic industry, with the emergence of Brazilian brands focused on research, development and innovation, demonstrates Brazil’s potential to become a leader in the medical cannabis market.

4. The Economic Potential of Cannabis in Brazil

4.1 Market Growth Projections

The projections for the cannabis market in Brazil are very promising, especially considering the potential for expansion after broader regulation. According to the Kaya Mind report, the sector has the capacity to generate up to R$9.5 billion in the fourth year after full regulation. This growth will be driven not only by increased demand for medicinal products, but also by the diversification of the use of cannabis in industrial, cosmetic and food sectors

This growth potential is anchored in factors such as the increase in the number of patients treated with medical cannabis, the emergence of new companies in the sector and the development of technologies for cultivation and production. Brazil, with its favorable climate and one of the largest agricultural areas in the world, is strategically positioned to become one of the main global players in cannabis production.

4.2 Generating Jobs and Business Opportunities

Cannabis regulation has the potential to generate a significant number of jobs, both formal and informal. Estimates indicate that the sector could create hundreds of thousands of new jobs in various areas, including cultivation, research, product development, distribution, sales and support services

The economic impact goes beyond generating direct jobs. The cannabis production chain includes everything from farmers and scientists to marketing, logistics and information technology professionals. In addition, the sector can also boost entrepreneurship, with the emergence of start-ups focused on innovation and the development of new cannabis-based products.

4.3. Industrial Hemp: An Emerging Economic Pillar

Industrial hemp represents a significant economic opportunity for Brazil. Used in a wide range of products, from fabrics and building materials to food and cosmetics, hemp has the potential to generate up to R$4.9 billion in sales. In addition, it is estimated that the sector could generate around R$ 330 million in tax revenue, making a substantial contribution to the national economy.

Hemp cultivation also offers environmental advantages, such as the ability to sequester carbon from the atmosphere, improve soil quality and reduce the need for pesticides and herbicides. This makes it a sustainable crop, in line with global demands for greener and more responsible agricultural practices.

5. The Future of the Cannabis Market in Brazil

5.1. The Impact of Expanded Regulation

The future of the cannabis market in Brazil will depend directly on the evolution of regulation. Expanding access to medical cannabis, regulating cultivation and opening up industrial use of hemp will create an environment conducive to sustainable growth in the sector. This new scenario will allow the development of a robust production chain, which will benefit everything from small farmers to large industries, promoting economic inclusion and technological innovation.

In addition, increased regulation could attract national and international investment, stimulating the creation of new businesses and strengthening existing companies. The positive impact will extend to areas such as scientific research, public health and the development of sustainable technologies, consolidating Brazil as a leading player in the global cannabis market.

5.2 Global trends and opportunities for Brazil

Brazil can benefit from the lessons learned in other countries that have already regulated the cannabis market, such as Canada and Uruguay. In Canada, for example, the legal market has generated billions of dollars and thousands of jobs, showing the economic potential of cannabis when well regulated. Uruguay, a pioneer in legalizing recreational use, has demonstrated how effective regulation can reduce the illegal market and improve public safety.

Adopting international best practices and adapting them to local realities will be essential for the success of the sector in Brazil. This includes the creation of public policies that encourage research, the training of qualified professionals and the development of legislation that promotes safety, quality and access to cannabis products.

5.3 Challenges and opportunities for Brazil

Despite the potential, Brazil faces significant challenges, such as resistance from conservative sectors, a lack of accurate information about the benefits of cannabis and the need for clear and efficient regulation. The stigma associated with the plant is still an obstacle to public acceptance and the advancement of more progressive policies.

However, the opportunities outweigh the challenges. The cannabis market is growing globally, and Brazil has favorable climatic and economic conditions to stand out in this scenario. The positive impact on public health, with increased access to effective treatments, and on the economy, with job creation and tax collection, are strong arguments for boosting the regulation and development of the sector in the country.

6. Conclusion

The cannabis market in Brazil is at a turning point. The trajectory so far, marked by significant advances in regulation and public debate, demonstrates that the country is ready to take the next step towards a more structured and prosperous sector. We have seen that cannabis is not only a health issue, but also an economic opportunity capable of boosting job creation, tax collection and innovation in various sectors, such as medicine, industry and agriculture.

Brazil has all the conditions to become a leading player on the international cannabis scene, taking advantage of its favorable climate, agricultural capacity and robust domestic market. The transformative potential of regulation goes beyond the economy, positively impacting public health, safety and the well-being of society. The future of the Brazilian cannabis market is promising and it is in our hands to build a sustainable, inclusive ecosystem based on international best practices.

Special Thanks

We would especially like to thank Kaya Mind, whose expertise and materials were fundamental to the preparation of this article. Most of the information and data presented here was taken from studies and reports developed by the company, which stands out as a reference in market intelligence in the cannabis sector in Brazil. To find out more about Kaya Mind’s work, visit: www.kayamind.com

Bibliographical references

  • Kaya Mind (2024). Yearbook of Medicinal Cannabis in Brazil.
  • Kaya Mind (2024). Medicinal Cannabis Report.
  • Kaya Mind (2021). Executive Summary Cannabis Economic Impact Report.
  • Kaya Mind (2024). Hemp in Brazil.
  • National Health Surveillance Agency (ANVISA) (2024). Resolutions and Regulations on Medicinal Cannabis.
  • Chamber of Deputies of Brazil (2024). Bill 399/2015 and Legislative Updates.
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Luis Quintanilha
February 11, 2025
articlescannabis

Case study Canada after 10 years of legalization, what has changed?

1. introduction

The legalization of cannabis in Canada is more than a decade old and represents a significant milestone for global drug policy. Implemented in October 2018, legalization sought to reduce organized crime, protect public health and generate economic revenue. This case study examines the impacts of this decision, addressing economic, social and public health changes, as well as reflecting on what Brazil can learn from this experience.

Since its implementation, Canada has become one of the most watched countries globally when it comes to cannabis regulation. The results of this policy offer valuable insights for nations considering following suit, highlighting both the benefits and challenges faced during the process.

2. The Cannabis Legalization Process in Canada

2.1 Timeline of Legalization

The legalization process in Canada began with debates in mid-2015, culminating in the passing of the Cannabis Act (Bill C-45) in 2018. The aim was to regulate the production, distribution and consumption of cannabis for recreational and medicinal purposes. This decision was driven by a series of studies highlighting the negative impacts of criminalization and the potential for economic benefits.

The advancement of the legislation was supported by the government of Prime Minister Justin Trudeau, who stressed the importance of a regulated market to protect young people and eliminate the illegal market. The process involved public consultations, impact assessments and parliamentary debates, reflecting Canada’s commitment to establishing an evidence-based drug policy.

2.2 Regulatory structure

The federal government has established general guidelines, while provinces and territories have defined specific rules, such as minimum age of consumption and places of sale. The Canadian model is decentralized, allowing for regional adaptations to meet local needs. For example, some provinces allow sales in private stores, while others maintain state control over distribution.

This approach allowed for significant flexibility in the implementation of the policy. Some provinces adopted more restrictive models, such as Quebec, which limited the number of stores and established strict rules for advertising. In contrast, provinces like Alberta have opted for a more liberal market, with a greater presence of private stores and ease of access. This diversity of policies is reflected in the different product offerings, covering cannabis for medicinal use, recreational use, cosmetics, food and industrial applications such as textiles and bioplastics. This has resulted in a variety of experiences within Canada itself, offering a living laboratory for studying the impacts of legalization.

3. Economic Impacts of Legalization

3.1 Cannabis Market Growth

In 2024, the legal cannabis market in Canada exceeded CAD 10 billion in annual revenues, with a cumulative growth of more than 200% since 2018. The country has also become one of the largest exporters of medical cannabis in the world, boosting the economy.

This growth has been driven by a combination of factors, including the expansion of production infrastructure, increased social acceptance of cannabis and the development of new products. The sector has become an important economic engine, contributing to GDP growth and the diversification of the Canadian economy.

According to Sechat, the cannabis sector has generated more than CAD 15 billion in tax revenue and more than 151,000 direct and indirect jobs since legalization.

3.2 Generating Jobs and Business Opportunities

Legalization has created more than 150,000 direct and indirect jobs in the cannabis sector, including cultivation, distribution, research and related services. Adjacent sectors, such as logistics and technology, have also benefited.

In addition to the jobs directly related to the production and sale of cannabis, the sector has generated opportunities in areas such as marketing, scientific research and the development of new products. This has contributed to the creation of a robust ecosystem, with a positive impact on various areas of the Canadian economy.

3.3 Tax Collection and Fiscal Impact

The Canadian government collected more than CAD 3 billion in cannabis-related taxes in the first five years. These funds were earmarked for public health, education and safety programs.

The tax revenue not only generated significant income for the government, but also allowed for investments in harm reduction programs and public education. This has contributed to a more balanced approach to drug policy, with a focus on both health and public safety.

According to Fast Company Brasil, the Canadian cannabis market was worth approximately US$4.2 billion in 2023, and is expected to reach US$5.63 billion in 2024.

4. Social and Public Health Impacts

4.1 Reducing Cannabis-related Offenses

There has been a reduction of more than 50% in offenses related to the possession and use of cannabis. Legalization has contributed to relieving the judicial system, allowing it to focus on more serious crimes.

This change has resulted in a significant reduction in the costs associated with law enforcement, as well as relieving the prison system. The positive impact was particularly evident in communities that previously faced disproportionate rates of cannabis-related criminalization.

4.2 Cannabis use and social behavior

Consumption increased moderately among adults, but remained stable among young people, disproving fears of an uncontrolled increase. Education campaigns have helped to promote responsible use.

Research indicates that legalization has not led to a significant increase in consumption among adolescents, one of the main arguments against it before the policy was implemented. This highlights the importance of well-structured education and prevention strategies.

4.3 Public health and safety

The impact on public health has been mixed. Although there were concerns about traffic accidents related to cannabis use, awareness programs reduced these risks over time.

Studies have shown a slight rise in traffic accidents initially, followed by a stabilization, suggesting that the public has adapted to the new reality. Awareness programs about the risks of driving under the influence of cannabis have been crucial in mitigating this impact.

5. The Cannabis Products Market

Canada has significantly expanded its portfolio of cannabis-based products, taking advantage of regulatory flexibility to diversify the offer and cater to different audiences. Products include:

  • Dried flowers and oils: The traditional basis of the market, used for both recreational and medicinal consumption.
  • Edibles and infused drinks: These include chocolates, gummies, cookies and non-alcoholic drinks, with growing popularity among consumers who prefer to avoid smoking.
  • Wellness products and cosmetics: creams, lotions, body oils and skin and hair care products, highlighting the potential of cannabis in the beauty industry.
  • Capsules and concentrates: Aimed at the medicinal public seeking precise dosage control.
  • Veterinary products: Items aimed at animal welfare, especially for controlling pain and anxiety in pets.

Diversified consumption has driven innovation and economic growth, with Canada emerging as a hub for cannabis product development. Canadian companies are leading the development of new products, exploring niche markets and expanding internationally. The sector has attracted significant investment, fostering entrepreneurship and generating jobs in areas such as research, product development, marketing and logistics.

6. Challenges and Adjustments in Legalization Policy

Despite progress, Canada has faced significant challenges in implementing the legalization of cannabis:

  • Persistence of the illegal market: Although reduced, the illegal market continues to compete with the legal one, especially due to lower prices and greater accessibility in some regions.
  • Regulatory barriers for small producers: Many small businesses face difficulties in complying with strict regulatory requirements, limiting their competitiveness against large corporations.
  • Regional inequalities: Decentralized regulation has resulted in disparities in product availability and access, depending on the province.
  • Public health issues: Challenges related to increased use in some age groups and the continued need for education and awareness programs on responsible use.
  • Export difficulties: Regulatory restrictions and trade barriers make international expansion difficult for some Canadian producers.

These challenges highlight the importance of a flexible and adaptive approach to public policy-making. Continuous learning and the ability to adjust regulation have been key to the success of legalization in Canada. The Canadian government continues to review and adjust policies to balance economic growth with protecting public health and controlling the illegal market.

7. What Brazil Can Learn from the Case of Canada

7.1 Similarities and Differences

Brazil can adapt Canada’s lessons, taking into account its cultural and economic specificities. The potential for job creation and revenue is significant. In Canada, the legal cannabis sector has created more than 151,000 direct and indirect jobs and generated more than CAD 15 billion in tax revenue since legalization(Sechat). Brazil, with its robust agricultural economy, could surpass these figures due to its favorable climate and vast territorial extension.

Although the socio-economic and cultural contexts are different, the Canadian case offers valuable insights into how to structure a cannabis regulation policy in an effective and sustainable way. The decentralization of regulation, for example, has allowed Canada to adapt regional policies to meet local needs, an approach that could benefit Brazil, considering its regional diversity.

7.2 Opportunities for Brazil

Regulation could benefit sectors such as health, agriculture and industry, as well as reducing the impact of organized crime. The Brazilian medical cannabis market is already showing growth, with a significant increase in the number of patients using cannabis-based products, estimated at more than 100,000 patients by 2023 (Anvisa).

Brazil has immense agricultural potential, which could be used to grow cannabis on a large scale, contributing to economic development and job creation. Studies indicate that regulating cannabis could generate more than 300,000 direct and indirect jobs in Brazil and billions in tax revenue, as well as boosting adjacent sectors such as pharmaceuticals and biotechnology.

7.3 Help Boost Brazil’s Regulation, Supported by Good Practices with Kanna

Kanna can play a key role in advancing cannabis regulation in Brazil, promoting good practices based on evidence and the success of countries like Canada. The Kanna protocol is a powerful tool to help regulate and map the cannabis production chain, providing greater transparency and security for investors, producers and consumers.

Kanna’s protocol allows complete traceability of production, from cultivation to the end consumer, ensuring compliance with regulatory standards and facilitating quality control. In addition, it can support the development of public policies by providing accurate data on cannabis production and consumption in Brazil, which is crucial for effective and sustainable regulation.

Through Kanna, Brazil can establish a legal cannabis ecosystem based on international best practices, promoting innovation, sustainability and economic development, while protecting public health and combating the illegal market.

8. Conclusion

The case of Canada shows that the legalization of cannabis can have a positive impact on various sectors, from the economy to public health. Brazil has a unique opportunity to learn from this experience in order to implement an effective and sustainable regulatory policy.

By adopting an evidence-based approach adapted to the local reality, Brazil can reap the benefits of cannabis legalization, promoting economic development and social well-being.

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Luis Quintanilha
February 3, 2025
cannabis

Understand what ID Kanna will be and how we intend to be the Official Government Solution

1. introduction

The challenges of the medical cannabis market

The medical cannabis market still faces significant challenges that limit its growth and adoption. Among the main problems are the lack of standardization in access to medicines, regulatory bureaucracy and distrust about the origin of the products. This creates an unstable environment both for patients who need treatment and for producers seeking to operate within the rules.

Currently, a patient wishing to obtain medicinal cannabis in Brazil goes through a long and complicated process, facing obstacles from the medical prescription to the purchase of the drug. What’s more, there is no reliable system to guarantee the traceability of the product, the authenticity of the prescription and regulatory compliance.

The solution: ID Kanna

The question that remains is: how can we guarantee a reliable, safe and transparent system for patients, doctors and producers?

The answer may lie in ID Kanna, a blockchain-based digital identity that is under development and aims to transform the sector by creating a secure, decentralized ecosystem where patients, doctors, suppliers and regulatory bodies can operate with trust and transparency. ID Kanna is not just a registry, but a complete technological solution for organizing and legitimizing access to medical cannabis in Brazil.

In this article, we’ll explore what ID Kanna is, how it solves the industry’s main challenges, and why it could be the government’s official solution for regulating medical cannabis.


2. What is ID Kanna and how does it solve these problems?

The Kanna ID will be a digital patient identity (NFT), stored on blockchain, which will allow secure and transparent onboarding in the medical cannabis ecosystem. It works like a digital card, but with a crucial difference: it uses decentralized technology to guarantee authenticity and regulatory compliance.

Kanna ID’s main features:

  • Validated and secure patient registration: The Kanna ID certifies that the patient has undergone a legitimate prescription process and meets legal criteria.
  • Integrated purchase history and medical information: All data is stored securely and accessible to the patient, doctors and suppliers only with the patient’s approval.
  • Easier access to medicines and prescriptions: With the Kanna ID, patients can obtain products without going through unnecessary bureaucratic hurdles.
  • Ensuring legal compliance when disposing of products: Kanna ID tracks the origin and destination of the medicine, preventing detour and guaranteeing correct use.

Differential: full traceability of the product journey

With ID Kanna, it will be possible to follow the entire journey of the product, from its origin (producer and laboratory), through distributors and carriers, to the end patient. This guarantees security, transparency and trust in the sector.


3. Kanna ID Technology: Security and Reliability

The great thing about the Kanna ID will be its blockchain-based technological infrastructure. It uses a decentralized validation model, similar to Kanna’s ESG protocol, to ensure that all information is verified and stored securely.

Decentralized validation and certification

The validator system certifies essential information such as:

  • Valid, notarized prescription.
  • CRM of the prescribing doctor.
  • KYC (know your customer) of the patient.
  • Prescription items.
  • Clinical history for cultivation authorization purposes.

With this model, ID Kanna creates a system of trust that prevents fraud and ensures that only qualified patients have access to regulated products.

Privacy and user control

Unlike centralized systems, in ID Kanna, the patient has complete control over their data. They decide how and with whom to share information, guaranteeing security and regulatory compliance.


4. How can ID Kanna become the official government solution?

The importance of cannabis cards in regulated markets

In countries where cannabis is regulated, possession of an official card is mandatory for medicinal patients. Examples include:

  • USA: Medical Marijuana Card.
  • Canada: Cannabis Card.
  • Europe: National registers for medicinal use.

In these places, the identification system facilitates the control and supervision of cannabis use, ensuring that only approved patients have access to the products.

How can Kanna ID be adopted by the Brazilian government?

Currently, Brazil does not have a national certification system for medical cannabis patients. This creates regulatory challenges and opens up loopholes for fraud and the underground market.

ID Kanna solves this problem by positioning itself as the first decentralized digital identity for medical cannabis patients in Brazil.

  • Benefits for the government:
    • Reliable monitoring of the production and consumption of medicinal cannabis.
    • Facilitating inspection and compliance with regulatory standards.
    • Reducing the illegal market and controlling the destination of products.
  • Strategic partnerships:
    • Kanna is already connected with market players and institutions that can help regulate the sector.
    • Adopting Kanna ID as an official solution could be an essential step towards creating robust and transparent regulation.

5. The future of ID Kanna and the evolution of the ecosystem

Expanding certification and traceability

The next steps include integrating ID Kanna with new players in the production chain, including:

  • Producers and laboratories.
  • Transport companies and distributors.
  • Specialized clinics and pharmacies.
  • Regulators and inspection bodies.

With this advance, ID Kanna will be able to record the entire product cycle, from production to final disposal by the patient.

Financial integration: Kanna ID as a means of payment

ID Kanna will not only offer an identification and certification system, but will also integrate innovative financial solutions to facilitate the patient experience and improve the efficiency of the ecosystem.

  • KNN token wallet: ID Kanna will feature a digital wallet where users can store and use KNN tokens for different transactions within the platform.
  • Digital payments: Patients will be able to use their KNN tokens to pay for medicines, medical appointments and services within the ecosystem, ensuring an agile and secure process.
  • Benefits and rewards: ID Kanna will be able to offer exclusive advantages to its users, such as discounts at pharmacies and associated clinics, creating a sustainable model for encouraging the regulated use of medical cannabis.

Conclusion

The regulation of medicinal cannabis in Brazil needs a modern, reliable and transparent solution. ID Kanna is that solution. It creates an ecosystem where patients, doctors, producers and the government can operate safely and confidently.

The adoption of the Kanna ID as an official regulatory tool can boost the growth of the sector, attract investors and guarantee a sustainable and safe market for all involved. Now is the time to transform the way Brazil treats medical cannabis. Kanna is ready to lead this revolution.

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Luis Quintanilha
February 3, 2025
articlescannabis

Industrial Hemp Applications (The Commodity of the Century)

1. introduction

Industrial hemp is becoming one of the most versatile and sustainable commodities of the 21st century. Used in a variety of industries, from construction to the production of bioplastics, it represents a viable and environmentally friendly alternative to replace highly polluting traditional materials.

In addition to its economic impact, hemp stands out for its role in environmental mitigation, absorbing large amounts of CO₂ from the atmosphere and requiring few chemical inputs for its cultivation. The increasing global regulation of hemp opens doors to new markets, and Brazil has the potential to become a leader in this sector. In this article, we explore the main applications of industrial hemp and how it can revolutionize various production chains.

2. What is Industrial Hemp?

There are different theses on how to classify cannabis as industrial hemp, ranging from controls on THC levels to the composition of the fibers and handling:

Unlike marijuana, hemp has a very low concentration of THC and is grown for industrial applications. With an ancient history of use, it was widely used in the production of paper, fabrics and ropes before it was banned in many countries. Today, the reintroduction of hemp into industries is driving innovation and sustainability.

In addition to being highly productive, hemp grows quickly and can be cultivated in a variety of climatic conditions. Its versatility makes it a promising raw material for multiple sectors, bringing both environmental and economic benefits.

3. Applications of Industrial Hemp in Different Sectors

3.1. Indústria Têxtil

Hemp has been rediscovered in the textile industry for its extremely resistant and biodegradable fibers. Compared to cotton, hemp:

  • Uses up to 50% less water for cultivation.
  • No need for aggressive pesticides.
  • It has a more durable and wear-resistant fiber.

Clothes made from hemp offer comfort and breathability and are an excellent alternative for sustainable fashion. Eco-fashion companies have adopted hemp as an innovative solution, reducing the environmental footprint of textile production.

3.2. Construção Civil e Biocompósitos

In the construction industry, hemp stands out for the production of hempcrete, a material composed of hemp fibers, lime and water. It has advantages such as:

  • Superior thermal and acoustic insulation.
  • Absorption of CO₂ over time, reducing the carbon footprint.
  • Fire resistance and durability.

Hempcrete is already widely used in Europe as a sustainable substitute for traditional materials such as concrete and bricks, promoting more ecological and efficient construction.

3.3. Alimentação e Cosméticos

Hemp seeds are rich in protein, essential fatty acids (omega-3 and omega-6) and fiber. They can be eaten in a variety of ways:

  • In salads, yogurts and smoothies.
  • As an ingredient in protein bars.
  • In the production of hemp oil for cooking.

In the cosmetics sector, hemp oil is used for its moisturizing and anti-inflammatory properties. Hemp-based creams, shampoos and lotions have become popular as natural alternatives for skin and hair care.

3.4. Papel e Bioplásticos

The paper industry can benefit immensely from hemp:

  • It can be recycled more often than traditional cellulose paper.
  • Its rapid growth reduces the need for deforestation.
  • It produces stronger and more durable fibers.

In addition, hemp-based bioplastics are a promising alternative to petroleum-based plastics. These biodegradable materials can be used in packaging, disposable utensils and even components for the automotive industry.

3.5. Biocombustíveis e Energia

Hemp biomass can be converted into biofuels such as biodiesel and ethanol, providing a renewable alternative to fossil fuels. Its advantages include:

  • High energy efficiency.
  • Reducing the carbon footprint.
  • Sustainable cultivation without severe impacts on the environment.

3.6. Fitorremediação e Agricultura Sustentável

Hemp has an incredible ability to decontaminate polluted soils, absorbing heavy metals and toxins. This process, called phytoremediation, has already been used in areas contaminated by nuclear disasters and industrial pollution.

In addition, its natural resistance to pests and diseases reduces the need for pesticides and herbicides, making it an ideal crop for regenerative farming systems.

4. Impact of Regulation and Opportunities for Brazil

4.1. Benefícios Econômicos e Expansão do Mercado

The enormous versatility of industrial hemp not only drives a variety of sectors, but also represents an engine of economic growth. Regulating this market could result in the creation of thousands of direct and indirect jobs, as well as fostering innovation and entrepreneurship in various industries.

In addition, by facilitating the development of new sustainable products and technologies, regulation can attract investment and boost tax revenues. Countries that have legalized hemp cultivation have seen a significant increase in job creation, tax revenue and a reduction in dependence on non-renewable raw materials.

If you want to delve even deeper into the economic impacts of regulating cannabis and industrial hemp, check out our previous article on the subject.

4.2. Oportunidades para o Brasil

The regulation of hemp in Brazil could turn the country into a world leader in this market. Countries that have already legalized hemp cultivation have seen significant growth in job creation and tax revenue. Brazil, with its vast territory and favorable climate, has the potential to become a major exporter of industrial hemp.

Studies show that regulation could generate billions in annual revenue, as well as strengthening sectors such as agriculture, biotechnology and construction. The acceptance of hemp as a strategic commodity would bring not only economic but also environmental benefits, reducing dependence on non-renewable resources.

Kanna is positioning itself as a structuring pillar in this production chain, connecting producers, companies and investors to build a regulated, transparent and sustainable market. Advancing regulation can attract investment and encourage the development of new technologies and hemp-based products.

5. Conclusion

Industrial hemp is a commodity of the future, combining sustainability, efficiency and innovation. Its regulation in Brazil could open up a range of new economic and environmental opportunities, consolidating the country as a global leader in the production and export of this valuable resource.

Kanna can play an essential role in this transition by structuring a solid production chain and promoting an innovative ecosystem for the industrial hemp market. The time to invest and position yourself in this sector is coming, and the pioneers will be the biggest beneficiaries of this sustainable revolution.

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Luis Quintanilha
February 3, 2025
articlescannabis

The Potential of Cannabis in Emerging Markets

Introduction to the Potential of Cannabis

The global cannabis market is projected to reach US$ 69.25 billion by 2029 (Mordor Intelligence, 2024), and emerging markets could be the biggest beneficiaries of this expansion. Countries that have regulated cannabis are already seeing an increase in job creation, technological innovation and tax collection.

But how can you benefit from this growth? In this article, we explore the impact of cannabis regulation, success stories from around the world and the opportunities that may arise in Brazil with the new regulation of the sector.

1. Global Overview of Cannabis

1.1. Crescimento Econômico Mundial

The global cannabis market is projected to reach US$69.25 billion by 2029, with a compound annual growth rate of 15.40% (Mordor Intelligence, 2024). This growth is being driven by the increasing demand for medical cannabis and the development of the hemp industry for industrial and pharmaceutical applications.

1.2. Principais Mercados Emergentes

Countries such as Colombia, Portugal, Morocco and South Africa have made progress in regulating cannabis, creating opportunities for export and strengthening their local economies (Le Monde, 2024). These nations are positioning themselves as production and research hubs, attracting international investment.

Brazil, for its part, has enormous potential to become a global power in the sector. With an ideal climate for growing cannabis, vast agricultural areas and consolidated expertise in agribusiness, the country has all the necessary factors to lead this market.

In addition, 2024 marked a crucial alignment between the STJ and the STF on the cannabis agenda, creating a favorable scenario for the regulation and opening up of this market in the country.

2. Economic and Social Impact of Regulation

The regulation of cannabis has been a watershed in the countries that have adopted this measure. In addition to the medical and industrial benefits, the economic impacts are notable, with GDP growth, increased tax collection and the creation of thousands of jobs.

In the first five years after legalization, several countries registered a significant increase in the sector’s turnover and employability, becoming a benchmark for other emerging markets, such as Brazil.

2.1. Geração de Empregos e Receita

In countries that have legalized cannabis, job creation has been one of the main benefits. In the USA, for example, more than 428,000 jobs have been created in the cannabis industry since the sector was regulated (Leafly, 2024). In Brazil, it is estimated that regulation could generate more than 328,000 direct and indirect jobs (Agência Brasil, 2024).

Country Year Regulation Revenue in the 1st Year Revenue in Year 3 Recipe in 5th grade
Canada 2018 US$ 1.2 billion US$ 4.2 billion US$ 7.1 billion
Uruguay 2013 US$ 40 million US$ 180 million US$ 320 million
USA (Colorado) 2014 US$ 700 million US$ 2.6 billion US$ 5.1 billion
Colombia 2017 US$ 150 million US$ 600 million US$ 1.2 billion
Portugal 2019 US$ 50 million US$ 250 million US$ 600 million
Germany 2024 US$ 500 million US$ 2.0 billion US$ 4.5 billion
Annual growth – +80% +60% +40%

The data above shows the economic potential that cannabis can generate in regulated markets. For Brazil, the expectation is that, with regulation, the sector could reach billion-dollar figures in the first few years, following the trend seen in other countries.

2.2. Desenvolvimento de Setores Industriais

Regulation is boosting sectors such as pharmaceuticals, textiles and cosmetics. Industrial hemp has applications in bioplastics, construction and sustainable fashion, adding value to emerging economies (Incentea Wide, 2024).

Illustration of a hemp plant showing the different uses of the plant's parts.

2.3. Questão Cultural e Desestigmatização do Usuário

The legalization of cannabis has also played a key role in destigmatizing its users. Countries that have regulated medicinal and industrial use have seen a change in public perception, reducing prejudice and encouraging the adoption of cannabis-based treatments (Sechat, 2024).

3. Case Studies: Before and After Regulation

3.1. Uruguai

Uruguay pioneered the legalization of recreational cannabis, implementing a government-controlled distribution model. Since then, the country has experienced a series of economic and social benefits.

The cannabis market generated an estimated $320 million in revenue by the fifth year of regulation, as well as creating more than 5,000 direct and indirect jobs.

Another significant impact was the easing of the prison system, reducing the criminalization of users and removing the market from illegal trafficking, which led to a 20% drop in drug-related crime rates (BBC News, 2024).

3.2. Canadá

Since regulation, the cannabis market in Canada has turned over billions of dollars, creating jobs and boosting tax revenues.

In five years, the Canadian cannabis industry has raised more than US$7.1 billion, generating approximately 150,000 jobs and contributing more than US$2 billion in federal and provincial taxes.

In addition, there has been a reduction in the illicit market, with more than 60% of consumers acquiring cannabis through regulated means. The country has also established itself as one of the largest exporters of medical cannabis in the world, expanding its operations to emerging markets such as Europe and Latin America (Government of Canada, 2024).

3.3. Colômbia

Colombia has adopted a regulatory model aimed at exporting medical cannabis, attracting foreign investors and positioning itself as a strategic player in Latin America. The country has seen significant growth in the sector, generating around US$1.2 billion in the first five years of regulation.

Colombian cannabis companies already export to more than 20 countries, and the sector employs more than 25,000 people, mainly in agricultural regions.

In addition, legalization has had positive social impacts, offering economic alternatives to communities that previously depended on the illicit cultivation of the plant, promoting the formalization of the market and reducing conflicts related to drug trafficking (Forbes, 2024).

4. Prospects for Brazil

4.1. Situação Atual

Brazil already has a growing medical cannabis market, with more than 672,000 patients using cannabinoid-based treatments (Sechat, 2024). In addition to medicinal use, it is estimated that thousands of Brazilians use cannabis as adults and recreationally, although without clear regulations. The clandestine market still generates billions of reais annually, highlighting the high demand for the product.

Currently, the country has more than 53 national producers registered with Kanna, who are leading the way in adopting good sustainable cultivation practices. Despite the lack of regulation, this group has been driving the development of a productive ecosystem that could quickly be formalized with appropriate legislation. In financial terms, medical cannabis already generates significant figures, with imports of cannabis-based products growing exponentially in recent years. If there is already this much economic movement in a market that is not yet regulated, we can imagine the impact that effective regulation would have on Brazil.

Brazil already has a growing medical cannabis market, with more than 672,000 patients using cannabinoid-based treatments (Sechat, 2024). The number of medical prescriptions has increased significantly.

4.2. Regulação do Mercado Brasileiro

The year 2024 brought two important milestones for the advancement of cannabis regulation in Brazil. The first was the decision by the Federal Supreme Court (STF), which established a criterion of up to 40 grams for carrying cannabis for personal use, promoting progress in decriminalization and reducing impacts on the prison system. This decision is of great importance in building a more rational approach to the use of the plant, keeping users out of the penal system and reinforcing public health policies.

The second major milestone was the decision by the Superior Court of Justice (STJ), which ruled that Anvisa has six months to present regulations for the cultivation and sale of cannabis in Brazil. This measure creates institutional pressure for the market to be formalized and for Brazil to start integrating the sector in a structured way, opening up space for new investments and economic opportunities.

With the STJ’s decision in November 2024, Anvisa will have up to six months to regulate the cannabis market. This measure could open doors to new investments and consolidate Brazil as one of the main markets for medicinal and industrial cannabis (Agência Brasil, 2024).

4.3. Potencial Futuro

Over the next two years, Brazil should make significant progress in regulating cannabis. The first major step will be regulation by Anvisa, which is expected to present a regulatory framework for the cultivation, production and distribution of medicinal and industrial cannabis in the coming months. This measure could unlock billions in investment and open up a new economic segment in the country.

In addition, a more in-depth debate is expected in the National Congress to create a definitive legal framework for cannabis, addressing not only the medicinal and industrial market, but also the issue of adult use and harm reduction policies. The example of other countries shows that clear and well-structured regulation can generate significant economic benefits, increasing tax collection and reducing the illegal market.

In this scenario, the KNN Token is positioned as a strategic opportunity for those wishing to enter the regulated cannabis market at an early stage. As a digital asset linked to the traceability and certification of the production chain, the KNN has great potential for appreciation as the sector expands and gains institutional recognition.

5. Challenges, Opportunities and Market Participation

With the regulation of cannabis getting closer and closer in Brazil, significant challenges and opportunities are emerging for different sectors of the economy. Regulatory progress opens doors to technological innovations, strategic investments and the active participation of society in this emerging market. However, the realization of these opportunities still depends on factors such as adapting the legal framework and overcoming institutional resistance.

5.1. Barreiras Regulamentares

Although the recent decisions by the STF and STJ represent progress, the implementation of the regulation still faces significant obstacles. Resistance from political sectors, lobbying by industries opposed to regulation and the need for an efficient tax model are all challenges that need to be overcome. International experience shows that a well-structured regulatory model can reduce bureaucracy and create a safe environment for investors and consumers (BBC News, 2024).

5.2. Oportunidades de Inovação

Cannabis regulation not only enables a new market, but also encourages scientific research, the development of new medicines and innovations in the production and distribution of medicinal and industrial cannabis. Advanced cultivation technologies, blockchain for tracking products and new methods for extracting cannabinoid compounds are some of the areas that could benefit from a formalized market. In addition, regulation opens up space for new players and startups to develop solutions that increase efficiency and transparency in the sector (Forbes, 2024).

5.3. Oportunidade de Investimento com o Token KNN

With a formalized market, the demand for traceability and transparency will be fundamental to guaranteeing security for consumers and investors. The KNN Token has emerged as an innovative solution by enabling decentralized certification of the cannabis production chain. As one of the first assets linked to the sector in Brazil, the KNN could increase in value as regulation advances and market confidence grows.

By investing in the KNN Token, participants not only have the chance to benefit from the asset’s appreciation, but also actively contribute to strengthening a sustainable and transparent market. As happened in regulated markets such as Canada and Colombia, the first investors and companies that bet on structuring the production chain reaped the greatest returns.

This is the ideal time to position yourself strategically and participate in the exponential growth of the sector in Brazil.

Conclusion

Cannabis regulation has boosted economies, generating jobs and innovation. Countries that have adopted clear rules have grown significantly and reduced the illegal market. Brazil is at a decisive moment to follow this path and consolidate itself as a global player.

Recent legal advances indicate that structured changes are on the way. With a regulated market, the country can attract billions in investment and strengthen its position in the sector.

The KNN Token represents a strategic opportunity for investors and enthusiasts who want to participate in this transformation and contribute to a sustainable and transparent market.

Bibliographical references

  • Agência Brasil, 2024. “Expocannabis shows potential for employment in the plant market.” Available at: https://agenciabrasil.ebc.com.br/saude/noticia/2024-11/expocannabis-mostra-potencial-de-empregabilidade-no-mercado-da-planta
  • BBC News, 2024. “Uruguay and the impacts of cannabis legalization.” Available at: https://www.bbc.com/portuguese/articles/cg6wq3l7x1lo
  • Forbes, 2024. “Colombia becomes a benchmark in medical cannabis exports.” Available at: https://www.forbes.com.br/negocios/2024/06/colombia-lidera-exportacao-de-cannabis-medicinal
  • Government of Canada, 2024. “The economic impact of cannabis legalization.” Available at: https://www.canada.ca/en/health-canada/services/drugs-medication/cannabis/economic-impact.html
  • Le Monde, 2024. “Legal cannabis: Morocco sets course for the European market.” Available at: https://www.lemonde.fr/afrique/article/2024/07/09/cannabis-legal-le-maroc-se-lance-dans-la-course-au-marche-europeen_6248260_3212.html
  • Mordor Intelligence, 2024. “Global Cannabis Market Report.” Available at: https://www.mordorintelligence.com/industry-reports/cannabis-market
  • Sechat, 2024. “Medical cannabis market and technology adoption in an emerging market.” Available at: https://sechat.com.br/noticia/mercado-de-cannabis-medicinal-e-adocao-de-tecnologias-em-um-mercado-emergente
  • Incentea Wide, 2024. “Medical cannabis: global market trends on the rise.” Available at: https://www.incentea-wide.com/pt/newsitem/cannabis-medicinal-tendencias-do-mercado-global-em-ascensao-381**
  • Agência Brasil, 2024. “Expocannabis shows potential for employment in the plant market.”
  • BBC News, 2024. “Uruguay and the impacts of cannabis legalization.”
  • Forbes, 2024. “Colombia becomes a reference in the export of medicinal cannabis.”
  • Government of Canada, 2024. “The economic impact of cannabis legalization.”
  • Le Monde, 2024. “Legal cannabis: Morocco sets course for the European market.”
  • Mordor Intelligence, 2024. “Global Cannabis Market Report.”
  • Sechat, 2024. “Medical cannabis market and technology adoption in an emerging market.”
  • Incentea Wide, 2024. “Medical cannabis: global market trends on the rise.”
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Luis Quintanilha
November 4, 2024
cannabiscryptocurrencies

How Kanna’s NFT Badge Models Work

At Kanna, the NFT badge models have been developed to provide a unique reward system that recognizes the contribution of participants at specific times and encourages engagement within the community. These badges are more than just symbols of participation: they carry a unique value, which can represent anything from achievements to specialized skills. Below, we’ll explore the main characteristics of these badges and their various applications in the Kanna ecosystem.

1. Badges as Unique and Collectible Rewards

Kanna’s NFT badges play a key role in recognizing community members for their actions and contributions at specific times. Each badge can be awarded to symbolize a special achievement or participation in an event, and often represents a milestone that the user has reached on the platform. In addition, these badges have a variety of characteristics:

  • Non-transferable: Some badges are designed to be non-transferable, which means that once earned, they cannot be sold or transferred to another person. This badge model is ideal for representing unique moments and exclusive experiences that only the original bearer has, strengthening the user’s digital identity and connection with Kanna.
  • Transferable and stackable: In some cases, badges can be transferred between users and even stacked. This means that a wallet can accumulate more than one badge of the same type, representing a history of repeated contributions or actions within the community. This type of badge is useful for tracking the frequency and level of involvement of participants.

2. Identifying Validators and Engaged Wallets

A practical application of the NFT badges at Kanna is the identification of the most engaged and active members, especially in the context of information validation and auditing. Members who earn certain badges demonstrate an ongoing commitment to Kanna’s values and can be recognized as reliable and expert validators.

By registering these badges on the blockchain, Kanna is able to verify the level of engagement of a wallet and identify members who consistently contribute to the integrity of the ecosystem. In the future, this information could be used to offer additional rewards, identify potential community leaders or even recruit new validators.

3. Access to Exclusive Experiences

Kanna’s NFT badges also play an important role in enabling special experiences for the community members who own them. Depending on the type of badge, users can unlock exclusive benefits such as:

  • Access to private events: Members with specific badges can be invited to exclusive events, lives with experts or special community meetings and exclusive Kanna discord channels.
  • Additional rewards: Badges can also grant access to additional awards within the audit process, allowing for earning potential in future audits.

This possibility of enabling exclusive experiences is a distinguishing feature of Kanna’s NFT badges, as it allows each user’s experience to be customized, depending on their achievements and level of engagement in the community.

4. Audit Access Criteria

In the context of auditing, NFT badges play an important role and in the future could provide restricted access to confidential criteria and information reserved only for qualified specialists. Some badges function as “digital credentials” that attest to the bearer’s qualifications and experience, ensuring that only specialized professionals can access certain data or participate in more complex audits.

This function contributes to the security and reliability of the audit process, preventing indiscriminate access to sensitive information and protecting the integrity of the audits carried out in the Kanna ecosystem.

5. Various Other Applications in the Kanna Ecosystem

Kanna’s NFT badge models have been designed to evolve and adapt as the community grows and new demands arise. In addition to the applications already described, these badges can be used in other ways, such as:

  • Tokenization of Sustainability Achievements: Recognizing sustainable practices by growers or distributors, strengthening the community’s commitment to the environment.
  • Medals of Merit in Specific Initiatives: To reward participants who excel in social or environmental initiatives promoted by Kanna, reinforcing the positive impact of the community.
  • Priority Access to New Projects or Products: Users with certain badges can get early access to product launches, technological innovations or exclusive Kanna partnerships, creating an even closer relationship between the brand and its most engaged members.

6. The NFTs already launched by Kanna

Kanna Early Member Prime

  • Description: This badge is awarded to Kanna prime members who bought the token in the Kanna pre-sale.
  • Function: Represents a special distinction for those who have supported Kanna’s growth from the beginning, recognizing their dedication and commitment. This badge has non-transferable characteristics, reinforcing the historical value to the original wearer.

Kanna Early Member

  • Description: Similar to the Early Member Prime badge, this badge is intended for the first members, but distributed to those who have bought more than a thousand tokens.
  • Function: Serves to symbolize participation in the community in the early stages, creating a sense of belonging for these pioneers. This badge has non-transferable characteristics, reinforcing the historical value for the original user.

Kanna Early Validator

  • Description: This badge is given to the first validators of a certification process, when the process has already been announced but not yet started, as a thank you for their trust.
  • Function: In addition to highlighting the role of these validators, this badge can help identify experienced and engaged validators, who may receive future rewards based on their validation history. They are cumulative and can be used to unlock access to future processes and rewards.

Kanna Validator

  • Description: This badge represents members who act or have acted as validators on the Kanna platform and have completed the certification process.
  • Function: It serves as a credential of trust, allowing these validators access to audits and restricted information, validating them as engaged members. It can be especially useful in processes that require an advanced level of knowledge and access to specific criteria.

Kanna & Lumx Partnership

  • Description: This badge is a symbol of the partnership between Kanna and Lumx, marking the collaboration between the two companies to offer innovative solutions in the Kanna ecosystem.
  • Function: In addition to representing this partnership, the badge can grant holders access to exclusive benefits or special experiences linked to future collaborative initiatives between Kanna and Lumx.

Kanna & Cointimes Partnership

  • Description: Badge designed to celebrate the partnership between Kanna and Cointimes, an initiative aimed at strengthening Kanna’s presence and expanding the community’s impact.
  • Function: Possession of this badge can guarantee early access to exclusive content, events or features related to the partnership, as well as being an acknowledgement of involvement with this strategic alliance. Rumor has it that those who have this NFT will open special boxes in the cointimes.

7. Conclusion

Kanna’s NFT badges represent a significant advance in the way digital communities can recognize and reward the active participation of their members. With features ranging from non-transferable to transferable and stackable, the badges serve not only to collect achievements, but also to identify the most active and engaged members, offering them exclusive experiences and enabling access to sensitive information in auditing processes.

Kanna continues to innovate in its ecosystem, and the NFT badge models are proof of how blockchain can be used to build a more integrated, trusting community committed to sustainable and regenerative practices.

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user
January 22, 2024
cannabis

Cannabis Mapping Report 2: Get to know the ecosystem of cannabis producers

The “Cannabis Mapping Report 2” is an essential publication that illustrates the growing importance of cannabis in the medicinal and industrial spheres, both in Brazil and globally. This second edition, a response to the positive reception of the first, not only deepens existing knowledge, but also brings new perspectives and up-to-date data, crucial for anyone seeking to understand current and future trends in the cannabis industry.

Click here to download the material

 

 

Material content

Introduction

The e-book’s introduction provides an overview of the relevance of cannabis and defines the scope of the report. This section sets the tone for the detailed analysis that follows, highlighting the growing importance of the plant in various spheres.

Mapped crops

This chapter presents a detailed study of cannabis crops, with a special focus on medicinal and industrial applications. The data collected offers valuable insights into cultivation methods, regional variations and the economic and ecological implications.

Hemp in the Industrial Context

The hemp market, with its vast industrial applications, is explored in this chapter. The analysis covers the global growth of the sector, highlighting the innovations and challenges faced, particularly in the Brazilian context.

Medicinal Cannabis Market

This chapter provides a comprehensive overview of the medical cannabis market, highlighting North America’s leadership and comparing it with the situation in Brazil. The analysis includes trends, regulations and the market’s growth potential.

Kanna and Products

Kanna and its initiatives are detailed in this chapter, including the role of the KNN token and the certification protocol. This section highlights Kanna’s commitment to sustainability and transparency in the cannabis industry.

How to Access the Cannabis Mapping Report

The “Cannabis Mapping Report 2” is a source of knowledge for anyone interested in the future of cannabis. It’s a must-read to understand not only the current state, but also the possible future directions of the industry. Download the e-book now to stay informed and ahead of the curve in discussions about this dynamic and rapidly evolving sector.

Click here to download the material

 

This e-book represents an important step in the dissemination of reliable and detailed information about the cannabis industry. Through it, Kanna reaffirms its commitment to supporting sustainability, innovation and transparency in the cannabis sector. We encourage everyone to delve into this rich content, which serves as a valuable resource for producers, investors, researchers and industry enthusiasts.

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user
September 27, 2023
cannabiscryptocurrenciesESG

KNN token x-ray

Operating in the segment of regenerative agriculture and sustainable cultivation through cannabis, the Kanna Coin (KNN) utility token brings exclusive benefits to its holders in its decentralized application. The Kanna ecosystem makes it possible to monitor and evaluate partner crops, prioritizing practices from the environmental, social and governance (ESG) agenda.

The KNN token is the means to interact with these exclusive benefits and opportunities. Want to know more about Kanna Coin (KNN)? Read on for a complete x-ray of the token.

What is Kanna’s mission?

Kanna is a community that encourages sustainable practices and regenerative agriculture through a platform that audits the cannabis production chain.

The company supports initiatives in the cannabis segment, since the plant has a high potential for improving soils and removing CO2 from the atmosphere, creating products that raise awareness among growers and interested people about the benefits the species can bring to society.

Community members use KNN tokens to act in the process of validating the information provided by cannabis growers, the result being a certificate that confers reliability and transparency on growers’ activities, promoting integrity and sustainability in the sector.

What is the Kanna Coin or KNN Token?

The KNN token is the utility token that guarantees participation in the Kanna community. With it, members can take part in crop auditing processes, follow the progress of producers and have access to the benefits of the ecosystem.

The digital asset can be used to access benefits such as digital collectibles (NFTs), exclusive content channels in the community, discounts in the partner network, participation in events, among others.

Through the use of blockchain technology, Kanna provides a digital product that guarantees transparency, traceability and immutability in the auditing and governance process of cannabis cultivation operations.

What is the KNN token for?

The main function of the Kanna Coin (KNN) token is to provide a means of secure access to crop validations and exclusive community benefits, acting as a gateway to its ecosystem. This includes communication rooms for holders, discounts on the partner network, certificates in the format of non-fungible tokens (NFT), among others. In addition, it serves as the main means of interaction to access Kanna’s platform: https://dapp.kannacoin.io/.

Kanna’s ecosystem also incorporates functionalities into its platform, allowing holders to obtain ecosystem assets by participating in activities that add value to the community, such as design, software development, communication and document auditing.

However, as a utility token, KNN offers the ability to carry out transactions without the need for intermediaries or external interventions. This means that holders of the KNN token have the flexibility to exchange it for digital assets or fiat currencies on exchanges that have the asset listed.

In short, the Kanna Coin is a utility token whose value fluctuates according to supply and demand in the constantly evolving market.

What are the benefits of the KNN token?

In addition to supporting regenerative cultivation practices based on cannabis and supporting sustainable initiatives, holders of Kanna Coin (KNN) have exclusive functions and access to the decentralized app https://dapp.kannacoin.io.

Among the benefits mentioned in the project’s publicity material, we highlight:

  • Discounts on the Kanna ecosystem partner network using exclusive coupons for token holders.
  • Certificates (badges) and collectibles from the Kanna community in the form of non-fungible tokens (NFT).
  • Access to closed channels in official Discord groups, including permissions such as moderation, sending links and attachments, among others.
  • Participation in live streams and face-to-face community events, using KNN tokens as a ticket to access debates for holders.
  • Active participation in the crop validation process on the platform, with the possibility of following up and even being rewarded for validating producers’ documents.
  • Giveaways and various prizes exclusively for token holders.

How to use the token?

To enjoy all the advantages and features offered by the KNN token, it is essential that users connect their digital wallet to the platform. The wallet plays a crucial role in interacting with KNN and carrying out secure transactions.

The digital wallet acts as a secure interface between you and the world of cryptocurrencies, guaranteeing the security and authentication of your transactions. To establish this connection, simply visit: https://dapp.kannacoin.io/, click on the “connect wallet” button and follow the steps on your device. Once your KNN tokens have been validated, you are ready to interact with all the platform’s features.

In addition, members who have KNN in their wallets also have the opportunity to validate their wallet in the Discord tool, which serves as a medium for exchanges and discussions in the community. To validate your entry into the restricted channels, simply go to the “holder-verification” channel on Kanna’s Discord. This will grant you Member and/or Prime Member permissions, as well as access to exclusive channels. Kanna members who hold the KNN token can enjoy various permissions, such as moderation, mentioning other members, sending links and attachments in channels, among other benefits.

So if you want to be part of the KNN ecosystem and make the most of its resources, make sure you connect your wallet to the platform and to Discord. This simple step will open the door to a host of possibilities and interactions on the web3.

Why does the token use Blockchain technology?

Kanna’s cultivation certifications are registered on the blockchain with the aim of providing reliability and transparency to producers’ activities. This promotes integrity and sustainability in the sector, strengthening the regulatory aspects of the market.

Kanna Coin (KNN) is registered on the Ethereum blockchain, the oldest and most secure network dedicated to smart contracts. The ERC-20 standard offers transparency and allows any user to independently verify the issuance rules, including the maximum token limit.

This mechanism governs Kanna’s digital assets, where the rules for transferring and approving transactions are predefined. The project uses Gnosis-Safe’s multisig mechanism to further strengthen security.

To optimize registration costs on the Ethereum blockchain, the project chose to integrate the Polygon network, maintaining agility without compromising the level of security.

Tokenomics / Supply and Rules

Currently, around 800,000 tokens are in circulation and available for use by holders. These tokens can be used to access the ecosystem and take advantage of the platform’s benefits. To find out more about the current benefits, visit: https://kanna.gitbook.io/paper/produtos/token-knn.

KNN is designed to have a limited stock set up in its technology, reinforcing the scarcity that fosters a sense of community in participants. This scarcity brings a deflationary layer to the asset, because as demand for the token grows, the price of the asset can rise as a consequence.

Token characteristics:

  • Name: Kanna Coin
  • Abbreviation: KNN
  • Type: ERC-20
  • Max Supply: 19MM
  • Networks: Ethereum, Polygon
  • Circulate Supply: Around 800,000 (October 2023)

Kanna is part of an innovation ecosystem that benefits from an economy generated through the Kanna token (KNN) and its community, which is already well-known in the Brazilian blockchain and cannabis market, as well as being part of a select group of companies called ReFi, regenerative finance.

The company also has special mechanisms for distributing tokens to private investors and the market’s main stakeholders, respecting a release curve that advances as the ecosystem develops.

KNN Token as a means for Producer Certification?

The Kanna Platform carries out validations and audits, certifying and encouraging cannabis producers to adopt sustainable practices in their production chain.

Producers provide the necessary information on the cannabis regulation and production process, while token holders act as a verifier, attesting to the quality of the information and validating the veracity of the data

The auditing processes are decentralized, since the community of holders itself can take part in the verification activities, using KNN tokens in accordance with the regulations for each process, and at the end of the audit the producers receive a score that evaluates their project on the environmental (E), social (S) and governance (G) criteria.

Kanna cultivation certifications are stored on the blockchain in order to provide reliability and transparency to producers’ activities, promoting integrity and sustainability in the sector and boosting the regulatory aspects of the market.

What team is behind the project?

Kanna’s team is made up of senior professionals from different markets who have the right skills to carry out the project. These professionals have already helped to grow and manage several businesses in Technology, Financial Projects, Cannabis, Blockchain, etc….

Luís Quintanilha – CEO & Founder – Strategist specializing in Growth & Innovation for over 12 years in the digital market, he was CMO & Partner at Gama Academy, a school that trains talent for the digital market. Ex-BRF, Vindi and Gama. He has the role of bringing innovation and positioning the company in the crypto ecosystem, bringing resources and is also responsible for making the areas move in the same direction, being the main interface of the market with Kanna’s leadership team.

Natália Garcia – COO & Co-founder – Specialist with over 10 years’ experience working with operations, products, business, startups, team leadership and innovation. Ex-Itaú, Gama and Foxbit. Its role is to take care of all the regulatory, compliance and carbon credit certification operations.

The Tech Team of Kanna is also part of the founding team, made up of a head of product who has led and structured technology projects for large fintechs in the country, Raphael Galassi, and two senior software engineers who have a high level of delivery, documentation, architecture and information security, as well as extensive experience in the area, of at least 10 years each, Dash and Rodrigo Azevedo. This is the team responsible for creating our entire on- and off-chain technological infrastructure.

Kanna has called in partners and key people who are among the greatest authorities in their fields, to help with market penetration, strategic advice and the fostering of key connections for its development. Robson Harada is CMO of Mercado Bitcoin and founder of alma DAO, Gastón Lepera led the 30-year bill for the regulation of cannabis in Uruguay, also helped in Paraguay, Chile, Rio Grande do Norte and Pernambuco and Jean Marc, post-professor of environmental law at IBMEC and Head of new technologies and ESG at Lima Feigelson, Emílio Figueiredo and Ricardo Nemer, leading lawyers in Cannabis Law in Brazil and founders of the Legal Network for Drug Policy Reform, Sinapse Social, Kanna’s Web3 Advisor Isac Honorato, CEO of Cointomes.

What can we expect for the future of Kanna?

Kanna’s journey has been marked by notable achievements on its roadmap. Since its launch, Kanna’s dedicated team and community have been working hard to achieve and even exceed their roadmap goals.

Kanna’s roadmap is a strategic guide that outlines the milestones and goals the team plans to achieve over time. Below are the deliveries made for the development of the project and the next steps:

Challenges and Objectives already delivered by Kanna in 1 year

✅ Kanna launch
✅ Developing and auditing smart contracts
✅ Building the dApp and pre-selling KNN tokens
Bridge to the Polygon network (MATIC)
✅ First Kanna NFTs
✅ CEX listing (Bitcoin Market)
Registration of the ecosystem’s first crops.

Challenges the company is currently working on

🛠 Release of cultivation assessment to community
Community participation in the evaluation of crops in the Kanna ecosystem.

🛠 DEX listing
The KNN token will be listed on a decentralized brokerage, starting a liquidity pool for the asset.

Future challenges of the project

🕗 Expansion of crops in the Kanna ecosystem
Increase in partner crops registered in the Kanna ecosystem.

🕗 Carbon protocol and methodological certification
Certification of the Kanna methodology and creation of the carbon credit certification protocol.

🕗 Kanna carbon token
Launch of Kanna’s carbon offset token originating from the Company’s protocol.

This evolution and vision of the future has not only strengthened Kanna’s position in the market, but has also made it an attractive choice for investors and cryptocurrency enthusiasts. With a committed team, a solid vision and a good record of achievement, Kanna continues to surprise as it advances along its development path

How to buy Kanna Coins (KNN)?

The Kanna Coin (KNN) token operates in a decentralized manner, independent of any central entity, including its issuing company, and can therefore be traded and transacted freely. However, in order to purchase KNN tokens safely, it is recommended to use duly registered exchanges or make the purchase via the Kanna website.

If you have already opened your MB account, the purchase process is simple and quick:

  • Make a transfer (TED or PIX) to the MB bank account. You will receive instructions when you click on “Deposit” on the website or app.
  • Once your deposit has been validated, select the cryptocurrency “Kanna Coin” in the left-hand sidebar.
  • Click on “Buy and Sell” and define the amount to be used for the purchase.
  • To finish, click on the “Buy Now” button and confirm the deal.

If you already have a wallet, you can choose to buy directly from the Kanna platform, where tokens can be purchased using a crypto wallet, paying with ETH (Ethereum) or even without a wallet, making a purchase via Pix and reserving KNN tokens to redeem for a wallet in the future.

On the platform, you pay for the tokens with Pix, ether or matic, and you can enter a crypto wallet or not. If you make the purchase without using a wallet, your KNN tokens are reserved for you to redeem them for a wallet whenever you want.

Token storage

To store and move the Kanna Coin (KNN) token, you must have a cryptocurrency wallet compatible with the Ethereum network. This includes smartphone apps, computer programs and physical devices.

The basic operation of digital wallets is similar to conventional banking apps. Through them, you can get your address on the blockchain to receive coins, make transfers and check your balances.

If you have bought tokens on MB, you can keep your tokens on the Bitcoin Market (MB). However, it is important to note that in order to take advantage of the features offered by Kanna, it is necessary to use the exclusive application offered by the broadcasting company.

Is buying KNN safe?

From a technological point of view, we can say that the Kanna Coin (KNN) utility token offers an adequate level of security due to its integration with the Ethereum network, which has a network of independent validators and uses cryptography to protect transactions.

Another aspect that increases confidence in the security of the Kanna Coin (KNN) token is the transparency of the issuance rules, which are registered in the smart contracts of the Ethereum network. To guarantee the integrity of the contracts, Kanna used the services of Coinfabrik, a leading auditing firm.

KannaCoin Audit

However, it is important to note that, like other cryptocurrencies, there is no guarantee of return or promise of appreciation.

Risks

First of all, it is crucial that investors understand that digital assets can experience significant fluctuations in value. These fluctuations can be attributed to various factors, such as uncertainty about adoption, growth potential and competition in a market that is still in its early stages.

It is therefore the investor’s responsibility to assess the risks associated with utility tokens such as Kanna Coin (KNN) before making any investment decision. These risks cover not only aspects related to the project, but also possible failures in the execution of smart contracts, governance issues and the relationship with Kanna’s partners and the community. In other words, the responsibility for this evaluation lies solely with the Kanna Coin project.

Conclusion

As we come to the end of this article, it is clear that Kanna Coin (KNN) is not just another digital token, but a project that seeks to make a difference in the world. With its innovative approach that combines blockchain technology and sustainable agriculture, Kanna is leading the way for responsible practices in the cannabis industry.

KNN token holders play a crucial role in validating and certifying producers, promoting integrity and sustainability. However, it is important to remember that, as with any investment, there are risks involved. But for those who share Kanna’s vision and are looking for an investment opportunity with a positive impact, the future looks promising.

Kanna is building a legacy that goes beyond the boundaries of cryptocurrency, contributing to a greener and more conscious world.

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January 18, 2023
articlescannabis

Man-made environmental impact and hemp as a means of green recovery

Understand the role of hemp in environmental impact:

 

 

What is Environmental Impact

 

Desde já, definimos o impacto ambiental como os diferentes efeitos que a atividade humana e o estilo de vida humano desencadeiam no ambiente natural. Tais alterações são significativas e têm efeito duradouro nos ecossistemas mundiais e, portanto, irreversíveis.

 

Do mesmo modo, o impacto ambiental pode ser definido como a transformação do ambiente, sendo ele terrestre, marítimo e mesmo atmosférico como consequência de diferentes atividades humanas. Suas formas podem variar desde o desmatamento e destruição do solo devido à mineração, até derramamentos marítimos de óleo e poluição química da atmosfera.

 

O grande problema desse fenômeno é a extinção de muitas espécies animais, com o empobrecimento da biodiversidade, os seres vivos encontram pouco espaço para se desenvolver. 

 

The environmental impact of 8 billion people

 

By November 2022 the world’s population has reached an all-time high; population growth increases the global demand for natural resources.

 

A Organização das Nações Unidas (ONU) calculou o aumento da densidade populacional no mês passado. Esse marco também aumenta os desafios no combate às mudanças climáticas, o aumento populacional amplia o impacto ambiental do desenvolvimento econômico, com o aumento da renda per capita impulsionando a produção e o consumo insustentáveis. O ritmo de crescimento mais lento ao longo de décadas pode ajudar a mitigar os danos ambientais na segunda metade do século atual.

 

Initiative – Cooperation

 

Ao longo dos últimos 30 anos, várias conferências entre países industrializados foram organizadas na tentativa de encontrar soluções mais adequadas para um desenvolvimento industrial sustentável. A marca dos 8 bilhões foi atingida em meio às discussões da Cúpula do Clima (COP27), realizada no Egito, em que muitos participantes diziam desacreditados das promessas realizadas por representantes de diversas nações ali reunidas.

 

Em 2015, o Acordo de Paris estabeleceu como meta cortar as emissões de gases poluentes e impedir que a temperatura média do planeta aumentasse mais de 2ºC. O Acordo foi assinado por 195 países com o objetivo de conter o aumento do aquecimento global e são determinações que devem ser respeitadas por todos.

 

Environmental Impact and Kanna Coin

 

A Kanna Coin é uma organização autônoma descentralizada (DAO) brasileira com foco em negócios que envolvem cannabis e criptomoedas. Por ser geograficamente independentes e livres de uma autoridade central, a DAO é uma plataforma ideal para indivíduos com ideias semelhantes se organizarem. Isso, é claro, inclui questões prementes de mudança climática, preservação de recursos naturais e redução de carbono. Podemos usar DAOs para tentar coletivamente encontrar soluções em relação à sustentabilidade da humanidade neste planeta.

 

Sendo uma empresa inovadora no Brasil não só por explorar o potencial comercial da cannabis, mas também por conter em seu DNA um projeto consciente que visa construir um amanhã melhor.

 

Com o propósito de integrar o poder das finanças descentralizadas na luta pela redução de carbono. A Kanna Coin juntamente com o auxílio da tecnologia blockchain realiza a recuperação do solo e da atmosfera por meio do cultivo de cannabis. Através do KNN, o token nativo da organização, a Kanna financia projetos de compensação de danos de ambiental, ou seja, ela reinveste o lucro gerado para expandir sua área de atuação.

 

Hemp?

 

O cânhamo é uma planta pertencente à espécie Cannabis sativa, entretanto, ele se diferencia da maconha por seu baixo teor de uma substância chamada tetra-hidrocanabiodiol (THC), conhecida por causar efeitos psicoativos. Geralmente, o cânhamo não apresenta mais do que 0,3% de THC por peso seco. Quando legalizado, o cânhamo industrial pode ser usado como matéria prima na fabricação de biocombustíveis, óleo, resinas, têxteis, papel, cerveja, entre outros.

 

Cannabis Plant

Focus on a plant from a cannabis plantation

This much-stigmatized plant is capable of absorbing toxic substances from contaminated soils, turning them into arable land. The plant also prevents the growth of “weeds” and hemp stalks have hundreds of ecological applications, and can mitigate the environmental impact of agriculture on soils and ecosystems that have been severely damaged by extensive cultivation.

 

Positive Impact

 

Um hectare plantado com cânhamo tem a capacidade de absorver até 15 toneladas de CO2 da atmosfera por mês. A meta da DAO é ter 150 hectares de cultivo de cânhamo até 2026, visando a remoção de 66 mil toneladas de gás carbônico da atmosfera.

 

A Kanna faz uso da tecnologia blockchain para trazer mudanças positivas relacionadas aos esforços de sustentabilidade. É usar a tecnologia a seu favor, como parte de seus esforços para melhorar a qualidade de vida de todos.

 

Caution: Current Deforestation

 

Sabe-se que a taxa de desmatamento na Amazônia foi de 11.568 km² entre agosto de 2021 e julho de 2022, segundo Inpe (Instituto Nacional de Pesquisas Espaciais), uma área equivalente à da Jamaica.

 

Hemp: Potential for development in Brazil

 

As possibilidades da planta de cânhamo são principalmente suas fibras (caule) e sementes dada a geração de matéria-prima para diversas indústrias transformadoras de base, como a indústria têxtil, de papel e celulose, móveis, plásticos, construção civil, suplementação alimentar e farmacêutica. O interesse agroindustrial do cânhamo é enorme e se difere do uso adulto, ou seja, tratam-se de  mercados diferentes. 

 

Por motivos sociais, a legalidade do cultivo de cânhamo está em uma zona cinzenta no Brasil. O produto contém quantidades insignificantes de fitocanabinoides psicotrópicos, mas, ao mesmo tempo, ainda é proveniente da Cannabis sativa, mesma planta que dá origem à maconha. O PL 399 não contempla o autocultivo, pilar fundamental para o barateamento do produto à base da maconha. O Projeto de lei 2899/2022 prevê a regulamentação de plantio, armazenamento e transporte da planta para fins medicinais, mas segue parado.

 

Em São Paulo foi criada, em outubro do ano passado, a Frente Parlamentar em Defesa da Cannabis Medicinal e do Cânhamo Industrial e também na cidade tramita o Projeto de Lei 11890/2019 para garantir a distribuição gratuita de medicamentos à base de cannabis pelo SUS. São todos projetos emperrados no congresso.

 

Assim, perante uma incipiente oportunidade de mercado, ainda mais no contexto de crise econômica e climática, interessa aos investidores desenvolver estratégias que se adaptem às necessidades de produção nacional. A tendência regulatória já é vista no Canadá, Uruguai, Paraguai, México, Colômbia  e vários estados dos EUA.

 

Parameters

 

De acordo com as projeções da Kaya Mind, inteligência de mercado especializada em dados sobre a planta, atualmente, 222 empresas atuam no setor de cannabis no Brasil, desse total, 44,8% trabalham com cannabis e cânhamo. Se a produção fosse legalizada, a venda dos derivados do cânhamo industrial poderia movimentar R $4,9 bilhões no país e gerar R$ 330,1 milhões de impostos estaduais. Ainda segundo o estudo, caso a produção de sementes seja legalizada, o custo seria de R $6,82 mil por hectare.

 

O impacto global da cannabis e do cânhamo, segundo a Mérida, uma das mais importantes empresas norte-americanas de private equity de cannabis no mundo, disse que o mercado total de cannabis e cânhamo é muito superior ao das estimativas feitas até hoje pela maioria dos analistas e empresas de pesquisas. O potencial pode atingir o montante de US$ 1 trilhão até 2027. O cálculo é feito levando-se em conta todas as vendas de cannabis e seus derivados, produtos de CBD à base de cânhamo, os custos em atividades auxiliares relacionadas à cannabis e ao cânhamo e os investimentos para regular as indústrias, entre tantos outros fatores.

 

Muitos países têm algum grau de liberalização , porém uma ação mais contundente da ONU seria bem-vinda, especialmente em relação ao cânhamo industrial. Enquanto não houver uma normativa clara e definida, os avanços irão seguir por conta das legislações de cada país.

 

O consumo para uso medicinal no Brasil, apesar de projetos parados, já avançou alguns passos. Contamos com a importação de produtos desde 2014 e mais recentemente alguns foram registrados na ANVISA e vendidos em farmácias, e até financiados pelo SUS para casos de epilepsia. 

 

Plant of the Future?

 

Enquanto em 2000 a produção global de cannabis medicinal era de apenas  1,4 tonelada, em 2019 essa soma chegou a 468 toneladas… Já são mais de 50 nações que avançaram em algum tipo de legalização da cannabis para uso industrial e/ou medicinal.

 

De acordo com as previsões o crescimento deve seguir em alta, as projeções para 2024 indicam que o valor da produção global pode chegar a 42,7 bilhões de dólares. 

 

 

The future of sustainable blockchain technology is at Kanna Coin

 

Embora os enormes ganhos no mercado tenham gerado valor para os investidores, os críticos questionam se o custo pode ser justificado devido à alta taxa de consumo de energia associada ao espaço mais amplo das finanças descentralizadas.

 

O problema de energia com o uso da Blockchain já foi muito discutido e pode ser compensado com tecnologias que já existem.

A Kanna Coin se mostra positiva quanto ao futuro e atuante em prol de quebra de estigmas da sociedade e traz soluções para algo, por muito tempo, ignorado: a falta de um meio de compensação de danos tão completo.

Do you want to participate in this movement of positive impact and offsetting damage?

Join our community at discord!

 

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Yasmine
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[English] Recent Posts
  • KNN Token: The Explosive Combination of the Cannabis Market and Blockchain Around ESG Practices
  • Kanna Coin and carbon tokenization on the Blockchain
  • Adaptability of the ESG Protocol for New Markets Beyond Cannabis
  • KNN is a Utility Token: Analysis of Kanna’s Legal Opinion, by Machado Meyer
  • A look at the cannabis market in Brazil

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