1. introduction
Imagine a world where anyone can invest in real assets, such as real estate, carbon credits, works of art or commodities, without bureaucracy and with total transparency. This future is already being shaped by Real World Assets (RWAs), real-world assets that are being tokenized on the blockchain, allowing for greater accessibility, liquidity and investment efficiency.
RWAs are revolutionizing the financial market, bringing security and innovation to sectors traditionally dominated by big players. But what makes these assets so attractive? And more importantly: how does KNN, Kanna’s token, fit into this scenario?
In this article, we’ll explore the potential of RWAs, the impacts of tokenization on the financial market and how KNN can be considered a Real World Asset, bringing innovation to ESG certification, tracking the cannabis production chain and, in the future, the carbon credit market.
2. What are RWAs and why are they gaining so much attention?
Real World Assets (RWAs) are physical assets that have been digitized and represented by tokens on the blockchain. These assets can include:
- Real estate (tokenized properties that can be split up and traded by investors);
- Commodities (gold, diamonds, oil and other tangible goods);
- Works of art and collectibles (paintings, sculptures and other items of cultural value);
- Carbon credits (financial instruments that compensate for carbon emissions);
- ESG certificates (audited data that guarantees the sustainability of a business operation).
Why are RWAs growing so much?
With the advance of blockchain and Web3, RWAs have been gaining ground because they bring..:
- Greater liquidity – Tokenization allows physical assets to be traded globally, without intermediaries.
- Transparency and security – All transactions are recorded on the blockchain, reducing fraud.
- Accessibility – Investors can acquire fractions of assets that were previously inaccessible due to their high initial value.
- Regulatory efficiency – Blockchain ensures compliance with audits and regulations, increasing investor confidence.
According to CoinGecko, the RWA sector was worth more than US$3 billion in 2023, and the forecast for the coming years is for exponential growth, especially with the entry of major financial players.
3. How does the tokenization of physical assets impact the financial market?
The financial market has always been dominated by intermediaries and bureaucratic processes. However, the tokenization of physical assets is changing this dynamic by enabling direct, faster and more accessible transactions.
Transformation in Property and Investment
Traditionally, investing in physical assets requires large financial contributions and complex processes. Tokenization allows anyone to invest in fractions of valuable assets, democratizing access to investments previously exclusive to large institutions.
Sectors most impacted by tokenization
- Real estate – Companies like RealT have already tokenized real estate, allowing investors to buy small parts of properties and receive proportional returns.
- Commodities – The Diamond Standard Fund tokenized diamonds, making them an asset accessible to ordinary investors.
- Carbon credit market – Companies have been using blockchain to create digital certificates that guarantee the offsetting of CO₂ emissions.
- ESG Certification – With the growing demand for environmental responsibility, the tokenization of sustainability certificates is gaining momentum.
Tokenization not only brings liquidity to physical assets, but also improves transparency, reduces transaction costs and increases regulatory security.
4. KNN as a Real World Asset (RWA)
KNN, Kanna’s token, is an RWA because it is directly linked to real-world assets. Its tokenization model is based on ESG certification and, in the future, the tokenization of carbon credits.
What makes KNN an RWA?
- Tokenization of ESG Certificates – Kanna audits and certifies the cannabis production chain, ensuring that producers comply with good environmental, social and governance practices.
- Tokenization of Carbon Credits – In the future, KNN will serve as a ballast for carbon credits, ensuring that each token represents a validated unit of environmental impact.
- Compliance and security – The use of blockchain technology ensures that ESG data is transparent, auditable and reliable.
The ESG industry has been facing challenges with the credibility of sustainability reports. Blockchain solves this problem by guaranteeing immutability and traceability in certification processes.
5. Valuation and Market Potential
RWAs have been growing exponentially in recent years, driven by the adoption of blockchain and the growing demand for digital assets backed by real-world assets.
Data and projections on RWAs
- Market capitalization – The RWA tokenization sector was valued at $118.6 billion in September 2024, with projections indicating that it could exceed $10 trillion by 2030 ([Source: Roland Berger]).
- Growing adoption – Large financial institutions and industry players are embracing tokenization, making this market even more robust and secure.
- Google Trends – Interest in “Real World Assets” has grown by +150% in the last two years, reflecting a significant increase in searches for these assets.
Source: Roland Berger report estimates that the Real World Assets (RWAs) tokenization market could exceed $10 trillion by 2030. In addition, Lexology reported that in September 2024, the RWA market was already valued at approximately $118.6 billion.
KNN can benefit from this trend , as it combines ESG, blockchain and an emerging market, characteristics that boost its valuation potential. In addition, its integration with carbon credits and ESG certifications aligns with the sustainable practices that are becoming a fundamental requirement for institutional investors and global corporations.
With its combination of low market capitalization, a fast-growing sector and a sustainable economic model, KNN is positioned as a unique opportunity for visionary investors who want to get in early on a market with high upside potential.
6. Opportunity for Investors
Experienced investors know that the best returns come from well-founded assets that are still in the growth phase. KNN offers:
- Experienced and connected team
- Strategic partnerships
- Real utility and growing adoption
- Innovative model and sustainable tokenomics
- Low market cap and high potential for multiplication
With a market cap below $50,000, KNN represents a unique opportunity for appreciation. Those who get in early will be able to take advantage of exponential growth as the ecosystem expands.
7. Conclusion
RWAs are revolutionizing the financial market and KNN is one of the most promising assets within this ecosystem. By combining ESG certification, blockchain and tokenization of carbon credits, KNN creates a model with real impact and substantial appreciation potential.
Now that you understand the potential of KNN as an RWA, the question arises: are you going to wait for the market to recognize this value or are you going to seize this opportunity now?Buy your KNNs on the Bitcoin Market or directly on the Kanna platform and be part of this revolution!